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“A STUDY ON THE FACTORS INFLUENCING BUYING

DECISIONS OF NON-DURABLE GOODS”

WITH SPECIAL REFERENCE TO RANI PRIVATE LIMITED, Vadakara

PROJECT REPORT

In partial fulfillment of the requirement of the degree of


MASTER OF BUSINESS ADMINISTRATION
Submitted to the University of Calicut

Submitted by
SHAHID KV
(Reg. No. EJAHMBA 044)

Under the Guidance of


JYOTHIS RACHEL,MBA
Faculty

 
ELIJAH INSTITUTE OF MANAGEMENT STUDIES
 TRICHUR

June 2009
CHAPTER  – I
1.1 Introduction
1.2 Research Problem
1.3 Significance of the
Study
1.4 Scope of the study
1.5 Objectives of the
Study
1.6 Research
Hypothesis
1.7 Research
Methodology
CHAPTER  ­ II
                Literature Review
CHAPTER ­III

3.1 Industry Profile


3.2 Company Profile
3.3 Department Profile
3.4 Product Profile
CHAPTER ­ IV
Data Analysis & Interpretation
CHAPTER  – V
5.1 Summary
5.2 Findings
5.3 Suggestions
5.4 Limitations of the Study
5.5 Conclusion
5.6 Scope for future Research
B IB LIO GR APHY
APPENDIX