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IN INDIA
Submitted by:
Shashank Chauhan
A letter to Pepsi
History about a PEPSI.
1988 a letter received New York office by
India.
India is a lucrative destination for PEPSI.
Consumption of PEPSI per capita is very
low as compared to Thailand and Egypt.
The promises that helped
Pepsi enter
In May 1985 joint venture with R P Goenka
(RPG) group.
Pepsi agreed to export juice from north
Indian state Punjab.
Government rejected a proposal on two
basis
Cause regarding a import of cola
concentrate
Use of forgian brand name Pepsi.
Promises of a Pepsi
Major failures and
investment
Pepsi failed in chili contract firming
(cultivation land reduced 1750 acres in
1997 to 300 acres by 2000)
In June 2000,Pepsi prevailed plan to invest
Rs.1.25 billion every year in Karnataka.
Since Pepsi's entry in India it invested 18
billion by 2000 (1.5 billion was invested
in Punjab, Where around 8,000 people
were working for the company.
Major export for Pepsi for dong
business in India
Major export items(Processed foods,
Basmati rice, guar gum, soft drink
concentrate
In 2000 potato requirement was 25,000
tonnes per annum but Pepsi could fulfill
only 3,000 tonnes.
In August 2002, Pepsi joined hands with
Punjab state government for export of
process citrus fruits.
Conclusion
informed us
That Pepsi came with strong strategy to