Mr. Yang Social Studies 10!

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Group Members:___________________________" ___________________________"

Company:___________________ Block:________ "

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Newspaper Blackout Ads (Due Feb. 19th)!

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" You are a media strategist of the (HBC/NWC) company. You and your team have decided to conduct a media blitz against your rival company. You have contacted the local newspaper agency and have conspired to unveil some special advertisements right in the centre of tomorrows paper. You and your team are going to creatively and persuasively create newspaper blackout ads, boasting (at least) 2 of the advantages of your company, while highlighting 2 of the disadvantages of your rivals. Each person in a group must create one. In total, your group must create at minimum as many ads as you have group members."

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Instructions:" - create your ads and stick them onto a large piece of black poster/construction paper" - Identify which company you are on your poster" - make sure the name of your group members and block # are on the poster paper" - beside each print: provide a brief description of what advantage/disadvantage your are describing." - Use additional paper to add words or to link your adds to one another." - see exemplar online or talk to Mr. Yang if you have any questions.
Meets expectations Content Coverage! (Do the ads address at least 2 positive aspect of the company and 2 negative aspects of the competitor?) Creativity! (e.g. original thinking, use of humour, innuendos, word plays, etc.) Accuracy of Content ! (Is the information provided historically accurate?)
includes at least 2 positive and 2 negative (if group has 5 members, than 2+3). The ads use humour, wordplay, in an original way that capture readers attentions.

Approaches expectations

Does not meet expectations

Missing one of either the Two or more positive or positive or negative negative aspects missing aspect Some clever uses of humour and word play

Too abstract or shows little original thinking.

The information brought The information is up is historically historically accurate, accurate although a few inferences are questionable The ads persuade along all three sides: logic, emotion, and moral side of the audience.

Most of the information brought up if historically inaccurate.

Persuasiveness! (Are the ads persuasive? Do they appeal to the logic, emotion, and/or moral sides of the audience?)

The ads persuade along The ads persuade along two of three three sides. one of three three sides.

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