Business Plan

of

IT Incubation Centre , KLS GIT Campus, Udyambag.Belgaum,Karnataka. India-590008 Contact Us: 9886060490 E-mail: rajupatil@agrimitra.com www.agrimitra.com

Executive Summary

Contents
Business Plan .......................................................................................................................................... 1 Executive Summary ................................................................................................................................ 2 About the company: ................................................................................................................................ 4 Vision: ..................................................................................................................................................... 5 Mission: .................................................................................................................................................. 5 Market: .................................................................................................................................................... 5 Organization structure:............................................................................................................................ 6 Location: ................................................................................................................................................. 7 Product Profile: ....................................................................................................................................... 8 Buyer Page: ........................................................................................... Error! Bookmark not defined. Business Environment Analysis............................................................................................................ 21 Industry Profile ................................................................................................................................. 21 ...................................................................................................................................................... 22 Market Dynamics: ......................................................................................................................... 22 Major Developments and Investments .......................................................................................... 22 Government Initiatives.................................................................................................................. 23 Competitor (Michel porter model) analysis of agri mitra ................................................................. 24 1. Farmer portal of government of India. .......................................................................................... 24 Market Analysis: ............................................................................................................................... 25 Marketing Plan:..................................................................................................................................... 26 Segmentation, Targeting, and Positioning (STP) analysis: ............................................................... 26 Product strategy: ............................................................................................................................... 26 Price strategy..................................................................................................................................... 26 Revenue Model (Pincode)..................................................................................................................... 26 A. Subscription + Transaction Model ................................................................................................ 26

Partners ( Manufactures ) ...................................................................................................................... 26 Business customers ............................................................................................................................... 27 Direct Customers (AgriMitra apps are free) ......................................................................................... 28 B. Advertisement Model.................................................................................................................... 28

Individual advertisements ..................................................................... Error! Bookmark not defined. Commercial advertisements ( Companies , delaers, service providers and others who are having less than 10 crore business ........................................................................... Error! Bookmark not defined. Commercial advertisements ( Companies , dealers, service providers and others who are having more than 10 crore business).......................................................................... Error! Bookmark not defined. Promotion Strategy: .......................................................................................................................... 30 Process strategy................................................................................................................................. 31 Operation Plan .............................................................................................................................. 31 People strategy .................................................................................................................................. 32 People profile ................................................................................................................................ 32 Financial Plan.................................................................................................................................... 33

About Us:
Indian agriculture is at cross roads. India is worlds second largest food grain producer yet half its population is suffering from malnutrition. Rs 45000 Crore worth of food grains in India is wasted every year. This is due to lack of infrastructure facility, inadequate information to farmers and exploitation of farmers by intermediaries. Farmers are not getting the right output because of age old tradition of agriculture practices and have no clue about weather information. Many corporate did not venture into this arena thinking that farmers are illiterate and have poor financial worthiness. Few companies like ITC and Godrej who

provided information backbone have shown tremendous growth in this area. These developments motivated the team of agriMitra to provide a platform for framers to get information and increase the yield. agriMitra is an innovative, technically simplified and user friendly mobile based platform for farmers. A unique online marketplace or platform to bridge the gap between the Cultivators and the Buyers. It is a platform that enables the farmer to evaluate the potential yield of his land, get expert advice, get the right fertilizers and find buyers for their produce. It also provides the wholesalers of the agricultural commodities to find the suppliers as well as a retailer. It is a network of registered users which includes farmers, wholesalers, fertilizer retailers and all types of people who carryout B2B activities in agricultural space. We take pride in introducing the product mix to make of agriMitra. The organization started by buddy entrepreneurs, aspiring to nullify the perceptions about rural India and farmers and its commercial and social potential for the future. The product mix consists following services which are updated on a timely basis.
Cultivation Eligible Crops in given area ( Pin-code) Crop Planning & Management. Waste & Water Management Marketing management Weather Conditions Time-Line Feature Market Organized gateway between Buyer & Supplier Connecting & partnering with agri Intermediaries Its Flexible agri-Tourism Connecting to ancient recreations & related activities Increasing farmer Revenues Expanding capital

Vision:
To be one of the most respected, indigenous, value additioning agriculture platform to farmers, agriculture intermediaries and market stakeholders by 2020.

Mission:
To provide integrated agriculture solutions in the virtual environment to farmers, intermediaries and market stakeholders to enhance their productivity, efficiency and effectiveness.

Market:
agriMitra is virtual platform and plug in for service providers. Like all virtual providers, agriMitra is planning to provide solution across the world. In the pilot condition organization will cover few states of India and if found mistakes can be rectified before fully commercializing.

Organization Structure:

Managing Director

Finance Manager

Human Resource Manager

Marketing

Operation Manager

Billing Manager

Realisation Manager

Government Compliance and Industrial Relations

Customer Relation Processes

Human Relation Processes

Partner Marketing Manager

Consumer Marketing Manager

Business Marketing Manager

Service

Developer

Installation

Technical Service

Mobile Platform

Tab Platform

Web Platform

Location:
The head office of the organization is situated in Udyambag, Belgaum, 590006, Karnataka, India. Belgaum (also called Belagavi in Kannada) is a city and a municipal corporation in Belgaum district in the state of Karnataka, India. It is the fourth largest city in the state of Karnataka, after Bengaluru, Hubli-Dharwad, and Mysore. The city is situated nearly 2,500 ft (762 m) above sea level and is the headquarters of Belgaum district, which borders the states of Maharashtra and Goa. Belgaum is also the headquarters for the Belgaum division. The division comprises the districts of Bagalkot, Belgaum, Bijapur, Dharwad, Gadag, Haveri, and Uttara Kannada. The Government of Karnataka has proposed making Belgaum the second capital of the State of Karnataka; a second state administrative building Suvarna Vidhana Soudha was inaugurated on 11 October 2012. As per the provisional 2011 India census, the population of Belgaum city is 488,292, and its urban / metropolitan population is 610,189.Males constitute 51% (309,689) of the population and females 49% (300,500). Belgaum has an average literacy rate of 78%, higher than the national average of 65%; of those literate, 54% are males and 46% are females. Eleven percent of the population is under 6 years of age. The main languages of the city are Kannada and Marathi. Official administrative language is Kannada. There are also Konkani, Urdu, Hindi and English speakers in the city. Belgaum is the commercial hub and divisional headquarters of north Karnataka, ranking second to Bangalore in the state in terms of overall exports (mainly related to the automotive industry). Known as the "Bread Basket / Rice Bowl" of north Karnataka,[citation needed] it is an important source of vegetables, fruits, meat, poultry, fish, mining production, and wood (due to heavy rainfall, rivers and the abundance of water). Trading in north Karnataka is mainly with Goa, along with major cities like Pune and Bangalore. Rich deposits of bauxite are found in Belgaum district and have led to the creation of the Indian aluminium-producing company Hindalco Industries of the Aditya Birla Group. Additionally, uranium deposits have recently been found at Deshnur, a small village near Bailhongal town.Belgaum is a major producer of milk in the state, almost 1/3 or 30% of state's production, and has the highest number of sugar factories; Belgaum, home to Ugar Sugar Works in Ugar, Renuka Sugars, and other large scale sugar factories, is also known as the Sugar Bowl of Karnataka. From the early 1970s, Belgaum began developing into an important centre for the manufacture of heavy machine tools, including the manufacture of high pressure oil hydraulics systems. Belgaum is also a foundry hub of Karnataka state, with about 200 foundries producing more than 70,000 tons[citation needed] of automotive and industrial castings of ferrous base and supporting ancillaries like CNC and conventional machine shops which finish the castings that are produced in Belgaum. Belgaum is one of the major textile centres in the state with over 50,000 power looms (including unregistered units)[citation needed]. Almost all of some areas in old Belgaum at Vadagaon, Khasbagh and Shahpur are engaged in business with power looms. Belgaum is known for Belgaum saris, which are sold under different brand names. Over 30,000 people are directly dependent on the power looms. There are also ready-made garment units, some of them export oriented, besides those manufacturing Khadi cotton products. Trade flourishes in Belgaum, and many areas of the city are dedicated to particular kinds of trade. For example, almost all automobile-related trade and manufacture happens in the Fort Road area of the city and Udyambag. The Raviwarpeth area is known as the wholesale market, which sells commodities such as grains and tea.[citation needed] Belgaum also is a strong industrial hub for machine shops catering to automotive manufacturing, especially crankshaft machining and castings. The geographical location of the city is an advantage, since it is situated between Bangalore and MumbaiPune, which supports the major automotive and aerospace[citation needed] companies along with other nearby industrial hubs such as Ichalkaranji and Hubli. A 300-acre (1.2 km2) Special Economic Zone is being set up along the Pune-Bangalore highway to cater to the precision engineering requirements of the global aerospace, automotive and industrial verticals.[15] Construction has grown fast since year 2010, new residential projects has come from 2010, Bella Vista in Nanawadi near Cantonment area being one of the early ones. Hotel Eefa being one the best hotels in commercial district.

Office Incubated at IT Incubation Centre , KLS GIT Campus, Udyambag.Belgaum, Karnataka. India-590008 Contact Us: 9886060490 E-mail: rajupatil@agrimitra.com www.agrimitra.com

Product Profile:
Cultivation Eligible Crops in given area ( Pin-code) Crop Planning & Management. Waste & Water Management Marketing management Weather Conditions Time-Line Feature Market Organized gateway between Buyer & Supplier Connecting & partnering with agri Intermediaries Its Flexible agri-Tourism Connecting to ancient recreations & related activities Increasing farmer Revenues Expanding capital

Fig 1.1: Index Page Allows User to select the Device on which the application will run

Fig 1.3: Cultivator Page This is the home screen which the user will get when he/she enters into mobile devise, here

Fig 1.3: Cultivator Page Here it displays various Eligible Crops of the entered area

Fig 1.4 Stages Page Here it app is downloaded with the stages

Fig 1.5 In app Management

Fig 1.6 Buyer Page Here it displays various Available Crops in the entered area

Fig 1.7 agri-Tourism Page Here it displays various events like fairs, folk dance, games, food and tourist spots

Here user can see various eligible and available crops along with various tourist attractions in the area selected by the user right from country up to the pin-code

Crop Planning Section gives you over all suppliers (Eligible Crops in given area, related Seeds companies, number of Experts, Crop Support Schemes form various organisations, agri-equipments information in given area for cultivation activities. Plus here the account holder can upload the agri tourism spot images, videos or boucher. Here his account comes with a virtual money space where he receives offers, deals, discount coupons This page will be opened once the registered user login. Here user can see various eligible crops, can add more plots and can view the spacing required for various crops

Time-line Crop Management System: This feature fixes the management activities of the crop duration ie Weed , Nutrient, disease, Insect & Water management. Where in the damage level option popups the control measure & the a viability of particular

Expert Page : Real time connectivity with the Experts & farmers

Buyer Page: Here the user can get the information of all the available suppliers in and around their area

Here the user can get the information of all the available suppliers in and around their area

Supplier Page:

Business Environment Analysis

Industry Profile
Agriculture is the backbone of Indian economy. The sector plays a vital role in the development of India with over 60 per cent of the countrys population deriving their subsistence from it. Most of the industries also depend upon the agriculture sector for their raw materials. India ranks first in the production of milk, pulses, jute and jute-like fibres; second in rice, wheat, sugarcane, groundnut, vegetables, fruits and cotton production; and is a leading producer of spices and plantation crops as well as livestock, fisheries and poultry. The rapid growth of agriculture is essential not only for self-reliance but also for meeting the food and nutritional security of the people, to bring about equitable distribution of income and wealth in rural areas as well as to reduce poverty and improve the quality of life. Department of Agriculture and Cooperation under the Ministry of Agriculture is the nodal organisation responsible for development of the agriculture sector in India. The organisation is responsible for formulation and implementation of national policies and programmes aimed at achieving rapid agricultural growth through optimum utilisation of land, water, soil and plant resources of the country.

Market Dynamics:
India has improved its position in agricultural and food exports to 10th globally, backed by policy impetus by the government. Exports of agricultural products are expected to cross US$ 22 billion mark by 2014 and account for 5 per cent of the world's agricul ture exports, according to the Agricultural and Processed Food Products Export Development Authority (APEDA). Total exports of Indian agri and processed food products from April 2012 to March 2013 stood at Rs 11,633,168.41 lakh (US$ 17.26 billion) as compared to Rs 8,248,025.32 lakh (US$ 12.23 billion) during the same period last year, according to the data provided by APEDA. India recorded an increase of 22 per cent in the export of spices and spice-based products during 201213 to touch 699,170 tonnes, as against 575,270 tonnes in the previous financial year. The soymeal exports during June 2013 was 213,400 tonnes as compared to 180,900 tonnes in the same period of previous year registering an increase of 18 per cent. Groundnut sowing in Gujarat has touched 1.41 million hectares as on July 1, 2013 as against 0.22 million hectares in the corresponding period last year, according to Agriculture & Cooperation Department, Government of Gujarat. The foreign direct investment (FDI) inflows in agricultural services and machinery sector during April 2000 to June 2013 stood at US$ 1,620.65 million and US$ 337.21 million respectively, as per the data released by Department of Industrial Policy and Promotion (DIPP).

Major Developments and Investments

A number of memorandum of understandings (MoU) were signed between Indian Council of Agricultural Research (ICAR) and the industry. MoUs have been signed for more than 60 ready-to-commercialize agrotechnologies from different agricultural sectors like crops, horticulture, food technology, veterinary, agriengineering, agri-inputs and fisheries. The Abu Dhabi-based Al Dahra International Investment LLC is set to invest about Rs 112 crore (US$ 16.61 million) in Kohinoor Foods Ltd (KFL). Private equity (PE) and venture capital (VC) firms invested US$ 126 million across nine Indian agri-business companies during the first six months of 2013, as per data from Venture Intelligence. Coromandel International Ltd, India's leading fertiliser manufacturer, with its joint venture (JV) partners have inaugurated a 1.4 million tonne (MT) phosphoric acid plant in Tunisia. The Indo-Dutch joint

initiative in agriculture envisages setting up about 10 centres of excellence (CoE) in Punjab, Gujarat, Kerala, Maharashtra and Karnataka in the next few years, a move that could help raise output and yields. The total outlay of Rs 27,049 crore (US$ 4.01 billion) has proposed for the Ministry of Agriculture in the Union Budget 2013-14, which is 22 per cent more than the revised estimates of the year 2012-13. Further, Rs 1,000 crore (US$ 148.38 million) has been allocated to continue support to the new green revolution in Eastern States like Assam, Bihar, Chhattisgarh and West Bengal to increase the rice production. An outlay of Rs 500 crore (US$ 74.19 million) is also proposed for starting a programme of crop diversification that would promote technological innovation and encourage farmers to choose crop alternatives in the original green revolution States.

Government Initiatives
The Government of India has set a target of 259 million tonnes (MT) of foodgrains production in 2013-14. It is implementing various crop development programmes/ schemes for achieving production targets of various crops . The government has permitted 100 per cent FDI under the automatic route, subject to certain conditions in Floriculture, Horticulture, Apiculture and Cultivation of Vegetables & Mushrooms under controlled conditions; Development and production of Seeds and planting material; Animal Husbandry (including breeding of dogs), Pisciculture, Aquaculture, under controlled conditions; and Services related to agro and allied sectors. 100 per cent FDI is also permitted in the tea sector. For ensuring quality of agrochemicals, the government has set up 71 pesticides testing laboratories across the country that include 68 state laboratories, 2 regional laboratories and 1 central laboratory The Government of Punjab gave its approval to the expansion plan of state-owned Milkfed entailing setting up of four mega milk plants worth Rs 250 crore (US$ 37.09 million) each in the state The government has launched a SMS Portal for Farmers on July 16, 2013 for disseminating relevant information, giving topical & seasonal advisories and providing services through SMSs to farmers in language of the State (Source: www.ibef.org)

Competitor (Michel porter model) analysis of agri mitra

I. 1. Competition AmongRrivalry Farmer Portal of Government of India.

Competitor value proposition: Government of India launched farmer s portal that gives detailed information about weather, seeds, intermediaries and training. This portal is only on the website and dont have presence on Mobiles. The data are not updated regularly. Hence customer will not get real time data. Advantage agriMitra: Mobile based solution, real time updating of information. It also includes pest management and works as intermediaries between seller and buyer. It is having potential for making revenue for all the stakeholders of the company. 2. Corporate firms like ITC , HUL, Dabur and Godrej.

Competitor value proposition: Corporate firms like ITC , Godrej etc are offering solutions about weather and market information. They work as information provider not as solution providers. Some of them have tie up with few seeds and fertilizer companies and insist farmers to buy only from them. They do not participate in the decision process of stakeholders. Advantage agriMitra: Our firm provides end to end solutions to farmers. we dont in sist on any particular company but we provide information from where they can purchase the product of their choice. Many of corporate sites don not have entire crop management system. 3. Not for profit organizations.

Competitor value proposition: Few NGOs involved in agriculture field to provide information to farmers. They choose very niche category in the entire agriculture solution and try to work with it. For example few NGOs are working on organic farming. They have presence only on the web and yet to develop mobile solutions. Advantage agriMitra: agriMitra is managed by people who are technically sound and real time farmers. They understand the entire agriculture process better than working only on the niche. Thus we can offer customized solution to farmers. Many of these niche players do not have presence on mobile platform which is the mode of communication for majority in the modern India II. Threat of New Entrants: Government and private firm may enter into mobile based solutions. Till that time agriMitra is having opportunity to build their mobile presence stronger. Threat of Buyer: Farmers and intermediaries need to be given value continuously. Company is having pressure to have better utilization and conversion rate for the app. Illiteracy in the rural area may spoil the party of few. Threat of Supplier: We depend on third party to get real time updates in the field of education they may backtrack any time. We have decided to have buffer panellists to sort out this problem. This may cost us huge in the initial stage. Threat of Substitute: Government is proposing Wi-Fi enablation on across the country. If such initiative started then agriMitra need to concentrate on mobile website than mobile app.

III.

IV.

V.

Market Analysis:
I. Target market: This mobile application is developed to facilitate better functions for farmers, agriculture intermediaries, agriculture related manufacturers, agents and other service providers. The above mentioned stake holders in any part of India can download the app and get the assistance from our firm. The seller and service provider to the farmers may be from anywhere in the world. We believe in providing better solutions to farmers to improve their productivity. Value proposition

II.

Farmers Current Value

agriMitra Value Proposition

1.Farmers lack pest information and spend huge amount on pesticide once pest attacks the crop 2.Farmers do not have knowledge about modern methods of agriculture 3.Farmers are unaware about many government schemes 4.Farmers need to go the centres to get agriculture related information. 5.Farmers are exploited by intermediaries on their produce 6.Farmers lack the waste management techniques

1.Farmers are given information before pest attacks the crops. Hence minimize pesticide cost. 2.agriMitra brings expert from industry and academic to provide knowledge about modern techniques to farmers. 3.Farmers will get all scheme information on the app 4.Farmers now with agriMitra will get the information on their mobile. 5.agriMitra brings intermediaries and manufacturers directly to consumer and helps consumer get better market price. 6.Proper waste management is taught using mobile App.

Marketing Plan:
Segmentation, Targeting, and Positioning (STP) analysis:
We have segmented our customers in multiple areas. The first area which is very important for the firm is farmer. All farmers irrespective of their profile is targeted by our company. As we dont charge farmers, they get ample benefits from this application. Second set of segment is agriculture inputs that are active in the specific region. Third set of segmentation is buyers who buy in large quantity. in other set, tourism, health, insurance and their parties are involved. Our targeting is very specific in case of agriculture inputs. As spurious agriculture inputs have negative impact on yield and also psyche of farmer, we place guideline to these input manufacturers. The input providers should adhere to our guidelines and only those are selected for agriMitra app. There may be thousand of agriculture apps already available in the market. Some are informative only, some are very specific towards pest management but none have comprehensive agriculture app that can provide end to end solution to farmers. Hence we position our product as end to end solution provider.

Product strategy:
Product objectives: 1. Providing end to end agriculture solution to farmer. 2. Bridging the gap between market and farmer. 3. Providing new platform to agriculture input manufacturer, and supply chain members to promote and sell their produce. 4. To help corporate to take their products to rural market. 5. To encourage agriculture tourism. other details of product is given above in product profile

Price Strategy
Revenue Model (Pincode)

A. Subscription + Transaction Model

Partners ( Manufactures )
Sl. No 1 Particulars Organic Fertilizer , Insecticide, Fungicide, Weedicide and Bio-Fertilizers Non-Organic Fertilizer , Insecticide, Fungicide, Weedicide and Bio-Fertilizers Fees Rs 10,000 per year for first 3 years. After that Rs 12000 + Transaction Fee 2% ( if direct) Rs 15000 per year for the first two years. After that Rs 20,000 + 5% Transaction Fee

3 4

Crop Insurance / Life Insurance/ General Insurance Irrigation Equipments

5 6 7 8 9 10 11 12 13 14 15

Farm Equipments Farm Supportive Materials ( Diesel Engines etc.,) Seed Manufacturers Telecommunication Companies Automobiles Farm Sector Banking Sugar Manufacturer and Harvesters Commodity Trading Companies Commodity Buyers Universities, Educational Institutes and Training Institutes Others

(if direct) Subscription fee: Rs 5000 per annum Transaction Fee : 1% premium Rs 10000 per year for the first three years. After that Rs 12000+1% of total transaction ( if direct) Rs 5000 per year+ 1% Transaction Fee (if direct) Rs 5000 per year+ 1% Transaction Fee (if direct) Rs 5000 per year+ 1% Transaction Fee (if direct)) Rs 20,000 per year Rs 5000 per year +2% of the total transaction ( if direct) R's 5000+1% of total transaction ( if direct) Rs 15000 per year for the first three years and after that Rs 20,000 per year Rs 25000 per year + 1% Transaction Fee Rs 25000 per year + 1% Transaction Fee Rs 2000 per year Rs 10,000 per year for first three years and after that Rs 15000 per year

Note: All rates are subject to market conditions and buyer behaviour. Management is having the right to change the tariff on need basis without consulting Partners. Your subscription is subject to your popularity and efforts in setting partnership management.

Business Customers
Sl. No 1 2 3 4 5 6 7 8 9 10 Particulars Dealers- Agriculture Dealers Agriculture Equipments Dealers Automobiles Supportive Dealers ( Pipes, Engines, Accessories etc.) Financial Service Agents ( Insurance, Finance, Brokers, Real Estate, etc.) Dealers Telecom Travel Agents, Passport Service and Online Retailers Mail Order Business, Work From Home, Sthreee Shakti, NGOs Government Bodies Others ( Market Showrooms) Fees Rs 5000 per year+ 1% of Transaction Fee ( if direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 2000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct)

Direct Customers (agriMitra apps are free)

Sl. No 1 2 3 Particulars Direct download of other apps and their versions ( each time) Business generated by customers using the agriMitra app Others ( International ) Fees Rs 10 per download. 2% of Transaction Fee Rs 2000 per annum

B. Advertisement Model Individual Advertisements

Sl.No 1 2 3 Particulars Any individual advertisements those dont have commercial intent Text Based Any individual advertisements those dont have a commercial intent Number Based Others Fee Rs 5 per word per month Rs 10 per word per month Rs 10 per word/image per month

Commercial Advertisements ( Companies , Dealers, Service providers and others who are having less than 10 Crore Business) Release Note*
Sl. No 1 2 3 4 5 6 7 8 9 10 11 Particulars Banner Advertisements Sponsored Advertisements Preference Advertisements Ear Panels Foot Advertisements Pop ups Link Advertisements Display Contextuals other than sponsored Others ( Interface, Special ad etc.) Video, Podcast, Image Advertisements Fees Rs 500 per month of standard size decided by the company each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 500 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 600 per month of standard size decided by + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by the company each click Rs 2 Subject to company space and tariff will be discussed by our service executives.

Commercial advertisements ( Companies , Dealers, Service providers and others who are having more than 10 Crore Business)
Sl. No 1 2 3 4 5 6 7 8 9 10 11 Particulars Banner Advertisements Sponsored Advertisements Preference Advertisements Ear Panels Foot Advertisements Pop ups Link Advertisements Display Contextuals other than sponsored Others ( Interface, Special ad etc.) Video, Podcast, Image Advertisements Fees Rs 1500 per month of standard size decided by the company each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1500 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1600 per month of standard size decided by + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by the company each click Rs 2 Subject to company space and tariff will be discussed by our service executives.

Note: Advertisement rates are subject to market condition. Management is having the right to change tariff without consulting party that gives advertisements. Note: Partners and Business customers will get a 15 % discount on advertisement rates other than listing.

Place strategy: agriMitra embarks upon providing quality information to farmers. These in formations are generated through agriculture university faculty and students, experts and consultants in the agriculture domain, agriclinics and laboratories and employees of the organization. We use faculty and students as they are simulating with various conditions of the crop. The expert and consultant will provide their previous expertise in the agriculture field by either working in government department or private organizations. The constant updates on weather, soil and seed quality we get the help of agriculture labs and clinics. And not the least employees of our organizations who are selected with care are the most valuable information providers of the organization.

Delivery Model:

Supplier- Input Stage

The app developed and updated on the information provided by suppler input stage is having two channel flow. In the first one farmer can download the app and information directly from the company. In the second flow for the farmers who dont have extensive technical knowledge of downloading and updating information agriMitra identified FRs( farmers representative) in between. These people work on the commission and bridge the gap between company and farmers. One more advantage of farmers is India consist 640,000 villages and agriMitra cannot reach alone to all these locations without the help of FRs

Promotion Strategy:
agriMitra is intended to use three modes of promotion of its services First mode: Buzz marketing phase In this phase we would like to invite various stakeholders to come and experience the agriMitra app and websites. We will go directly and meet farmers and other stake holders to explain our product. We also make rewarding program for farmers and other stake holders who refer our brands to other people. We also would like to have cooperation from panchayat other government bodies in the initial stages Second Mode: Viral Marketing phase We will take email Ids of the various stake holders and send as many as mails to them. We provide link of agriMitra app to them and ask them to register. Third Mode: Social media phase

agriMitr already started its facebook page and in future we would like to have presence on twitter, linkedin, dig , stumbler, hi5, picasa, flickr, scribd, docstoc, slideshare , you tube, google+, yahoo groups and other emerging social media platforms. We will also develop communities on these pages and involve the people in sharing the thoughts of them.

Physical Evidence Strategy:

The agriMitra office is situated at the following address;

agriMitra Incubation Centre

Gogte Instituteof technology campus Udyambag Belgaum -560009 We would like create office documents and business cards for our physical evidence of the service. In future if the demand for app increases we may think of bundling mobile and agri app together.

Process Strategy
Operation Plan

People Strategy
In the initial phase we will recruit people for office and market purpose. The office people will work on developing software and managing customer queries. The marketing executive will work on recruiting, educating, and downloading app for sanchalak, intermediaries, buyers and farmers. We would like to hire people who have appetite for agriculture marketing and have sound knowledge in developing software. We may have partnership with IT Company in future to enable service management.

People Profile

Prof. Prasad Kulkarni

Currently working in department of management studies , Gogte institute of technology Belgaum. He has worked in FMHG, newspaper, courier, travel, advertisement, corporate education and dairy industries before joining academics. He has 12 years of experience in academics working in different engineering colleges in Bangalore and Belgaum. He has consulted various organizations on management issues. He has presented research papers in International and national level.

Financial Plan

Tariff Structure
A. Subscription + Transaction Model
Partners ( Manufactures )
Year 1
Sl.No

Year 2

Year 3

Year 4

Year 5

3 3

Particulars Organic Fertilizer , Insecticide, Fungicide, Weedicide and BioFertilizers Non-Organic Fertilizer , Insecticide, Fungicide, Weedicide and BioFertilizers Crop Insurance / Life Insurance/ General Insurance Irrigation Equipments

Fee Rs 10,000 per year for first 3 years. After that Rs 12000 + Transaction Fee 2% ( if direct) Rs 15000 per year for the first 2 years. After that Rs 20,000 + 5% Transaction Fee (if direct) Subscription fee: Rs 5000 per annum Transaction Fee : 1% premium Rs 10000 per year for the first 3 years. After that Rs 12000+1% of total Transaction Fee ( if direct) Rs 5000 per year+ 1% Transaction Fee (if direct) Rs 5000 per year+ 1% Transaction Fee (if direct) Rs 5000 per year+ 1% Transaction Fee (if direct) Rs 20,000 per year Rs 5000 per year +2% of the total transaction ( if direct) R's 5000+1% of total Transaction ( if direct) Rs 15000 per year for the first 3 years and after that Rs 20,000 per year Rs 25000 per year + 1% Transaction Fee Rs 25000 per year + 1% Transaction Fee Rs 2000 per year

50,000 75,000 15,000 30,000 15,000 0 25,000 20,000 0 5,000 0 0 0 4,000

81,000 1,06,000 15,000 40,000 35,000 10,000 60,000 40,000 0 10,000 5,000 0 25,000 10,000 50,000 4,87,000

1,12,000

1,23,000

1,60,000

1,11,500 15,500

2,53,000 21,000

3,64,000 21,500

61,000 55,500 20,500 1,00,500 60,000 5,000 16,000 30,000 0 76,000 18,000 90,000 7,71,500

82,000 86,000 31,000 1,56,000 80,000 6,000 32,000 60,000 25,000 1,52,000 26,000 1,50,000 12,83,00 0

1,28,500 1,07,000 46,500 2,17,000 1,00,000 22,000 49,000 1,10,000 51,000 2,54,000 36,000 1,85,000 18,51,50 0

5 6 7 8 9 10 11 12 13 14 15

Farm Equipments Farm Supportive Materials ( Diesel Engines etc.,) Seed Manufacturers Telecommunication Companies Automobiles Farm sector Banking Sugar Manufacturer and Harvesters Commodity Trading Companies Commodity Buyers Universities, Educational Institutes and Training Institutes Others

Rs 10,000 per year for first 3 years and after that Rs 15000 per year Total

20,000 2,59,000

Business Customers
Year 1 Sl.No 1 2 3 4 5 6 7 8 9 10 Particulars Dealers- Agriculture Dealers Agriculture Equipments Dealers Automobiles Supportive Dealers ( Pipes, Engines, Accessories etc.) Financial Service Agents ( Insurance, Finance, Brokers, Real Estate, etc.) Dealers Telecom Travel Agents, Passport Service and Online Retailers Mail Order Business, Work From Home, Sthreee Shakti, NGOs Government Bodies Others ( Market Showrooms) Fee Rs 5000 per year+ 1% of Transaction Fee ( if direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 2000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Rs 5000 per year + 1% of Transaction Fee ( If direct) Total Year 2 Year 3 Year 4 Year 5

50,000 10,000 5,000 10,000 10,000 20,000 15,000 4,000 5,000 15,000 1,44,000

75,000 15,000 5,000 15,100 10,000 25,000 25,100 4,000 10,000 21,000 2,05,200

1,00,000 25,000 10,000 20,500 20,500 30,500 36,000 4,000 20,500 27,000 2,94,000

1,26,000 35,500 10,500 26,000 21,000 41,000 46,000 8,500 21,000 28,000 3,63,500

1,52,000 41,000 16,000 31,000 26,500 51,500 57,000 13,000 21,500 35,000 4,44,500

Direct Customers (agriMitra apps are Free)

Year 1 Sl.No 1 2 3 Particulars Direct download of other apps and their versions ( each time) Business generated by customers using the agriMitra app Others ( International) Fee Rs 10 per download. 2% of Transaction Fee 0 Rs 2000 per annum Total 0 0 0 0 200 0 4,000 4,300 500 6,000 6,900 1,000 8,000 9,600 Year 2 Year 3 Year 4 Year 5

200

300

400

600

B. Advertisement Model
Individual Advertisements
Year 1 Sl.No 1 2 Particulars Any individual advertisements those dont have commercial intent text based Any individual advertisements those dont have a commercial intent Number Based Others Fee Rs 5 per word per month 5,000 Rs 10 per word Per Month 5,000 Rs 10 per word/image Per Month Total 0 10,000 10,000 0 20,000 15,000 0 30,000 20,000 10,000 50,000 25,000 20,000 70,000 10,000 15,000 20,000 25,000 Year 2 Year 3 Year 4 Year 5

Commercial Advertisements ( Companies , Delaers, Service Providers and others who are having less than 10 Crore business ) Release Note*
Sl.No 1 2 3 4 5 6 7 8 9 10 11 Particulars Banner Advertisements Sponsored Advertisements Preference Advertisements Ear Panels Foot Advertisements Pop Ups Link Advertisements Display Contextuals other than sponsored Others ( Interface, Special ad etc.) Video, Podcast, Image Advertisements Fee Rs 500 per month of standard size decided by the company each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 500 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by company + each click Rs 2 Rs 600 per month of standard size decided by + each click Rs 2 Rs 100 per month of standard size decided by company + each click Rs 2 Rs 200 per month of standard size decided by the company each click Rs 2 Subject to company space and tariff will be discussed by our service executives. Total

Year 1 10,000 4,000 2,000 4,000 2,000 10,000 4,000 12,000 2,000 4,000 30,000 84,000

Year 2 15,000 5,000 2,500 5,000 2,500 12,500 5,000 15,000 2,500 5,000 37,500 1,07,500

Year 3 20,000 6,000 3,000 6,000 3,000 15,000 6,000 18,000 3,000 6,000 45,000 1,31,000

Year 4 25,000 7,000 3,500 7,000 3,500 17,500 7,000 21,000 3,500 7,000 52,500 1,54,500

Year 5 30,000 8,000 4,000 8,000 4,000 20,000 8,000 24,000 4,000 8,000 60,000 1,78,000

Commercial Advertisements ( Companies , Dealers, Service Providers and others who are having more than 10 Crore business )
Sl.No 1 2 3 4 5 6 7 8 9 10 11 Particulars Banner Advertisements Sponsored Advertisements Preference Advertisements Ear Panels Foot Advertisements Pop Ups Link Advertisements Display Contextuals other than sponsored Others ( Interface, Special ad etc.) Video, Podcast, Image Advertisements Fee Rs 1500 per month of standard size decided by the company each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1500 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by company + each click Rs 2 Rs 1600 per month of standard size decided by + each click Rs 2 Rs 1100 per month of standard size decided by company + each click Rs 2 Rs 1200 per month of standard size decided by the company each click Rs 2 Subject to company space and tariff will be discussed by our se4rvice executives. Total

Year 1

Year 2

Year 3

Year 4

Year 5

3,000

6,000

7,500

10,500

12,000

2,400 2,200 2,400 2,200 3,000 2,400 3,200 2,200 2,400 0 25,400

4,800 4,400 4,800 4,400 6,000 4,800 6,400 4,400 4,800 0 50,800

6,000 5,500 6,000 5,500 7,500 6,000 8,000 5,500 6,000 6,000 69,500

8,400 7,700 8,400 7,700 10,500 8,400 11,200 7,700 8,400 12,000 1,00,900

9,600 8,800 9,600 8,800 12,000 9,600 12,800 8,800 9,600 18,000 1,19,600

Grand Total

5,22,400

8,70,500

12,96,000

19,51,900

26,63,600

Planned Subsidiary