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APPROACH
Introduction of
Information
Systems in
Organization
Strategic Objectives of IS
The basic Strategic Objectives of IS are,
New Products , Services and Business
Models.
Customer & Supplier Intimacy.
Improved Decision Making.
Competitive Advantage.
Survival.
A Case Study of
Intro of Blockbuster
Blockbuster entered video rental
business in 1985.
Within 20 years opened 9,100 stores in
25 countries.
Each store designed with an automated
point of sale system.
Data from this transferred to
Blockbuster’s Corporate Computer
Center.
Intro of Blockbuster contd..
By 2004 it possessed 40% share of
the U.S video rental market.