Académique Documents
Professionnel Documents
Culture Documents
Apparel Manufacturing: Sewn Product Analysis, 4/E By Ruth E., Glock Grace I Kunz
Mechandising
Introduction. Dimensions of product change. Nature and timing of merchandising responsibilities
Line planning Line development Product development Line presentation
INTRODUCTION
Merchandising and Marketing Often both terms are used interchangably
Apparel Merchandising
The performance of all activities to supply the apparel needs and wants of potential customers at time and place needed, in right qualities and quantities and a Fashion merchandising refers to the planning required to have the right fashion oriented merchandise at the right time in the right quantities and at the right prices for the target groups of customers prices that are satisfactory to them.
Terms in Merchandising
Manufacturer Merchandiser Retail Merchandiser Merchandising Cycle Merchandising Calendar Selling Period
Product Line Merchandise Mix Assortment Design Style Lead Time Merchandisable group Separates, coordinates, multispecie style
Perceptual Map
Line Planning
Evaluate Merchandise Mix Forecast Merchandise offerings Plan Merchandise budgets Analyze and Update Merchandise Plans
Line Planning
Evaluate Merchandise Mix
Past sales analysis category wise, class, subclass wise Brainstorming sessions Planning Merchandise budgets
Calculate
Total Planned Sales next year Womens dressy tops sales, T-shirts sales embroidered kurtha sales Discounts and reductions Gross margin No of units Season wise sales
Line Planning
Planning Merchandise Assortment Analuse and update merchnadise plan Using Assortment plans
Line Development
Line Concept Creative Design Line Adoption Technical Design
Line Development
Line Concept
Synthesize current trends and issues Describe fasion trends Establish line direction Descibe materials Identify group concepts Analyse current line
Line Adoption
Determine styles in line Assign style/size/colour Balance Assortments Produce photo/sales/catalog samples Perfect styling and fit Test materials Develop style sample Detailed costing Grade samples
Technical Design
Creative Design
Develop Designs Create design prototypes Review prototypes Review prototypes Revise patters until perfect
Line Presentation
Internal Review for Adoption Line concept Image strategy Groups and designs Pricing strategy Visual merchandising Retail Types of outlet- speciality, department, discount, off price, manufacturer outlet, television, internet Power of appeal display space, fiztures, lighting, signage, label, ticket, pricing strategy, customer service, inventory mngt
Customer service