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ElectronicMarketing(BMGT484) Spring2014
(College Park section 0101, VMH 3505) (College Park section 0201, VMH 3505) (College Park section 0301, VMH 3505)
(logininformationtobeprovidedonthefirstdayofclass)
COURSEOBJECTIVES Thiscourseexaminestheprocessofdeveloping,implementing,andanalyzingstrategiesforsuccessfully marketingavarietyofexistingandpotentialproductsandservicesontheInternet.Specialattention devotedtothetoolsandtechniquesuniquetotheelectronicmedia.Specifically,thecoursewillhelp you: 1. Tounderstandtheimportanceofamarketingorientationinthedevelopmentofwebsites. 2. Tobecomeknowledgeableofuptodatemarketingtermsandtechnology. 3. TolearnhowtocreateaprofitablemarketingstrategyfortheInternet. 4. Todevelopleadership,teamworkandcommunicationskills. 5. Tonurturecreativityandcriticalthinkingskills.
TENTATIVESCHEDULE # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Date Tue,Jan28 Thu,Jan30 Tue,Feb4 Thu,Feb6 Tue,Feb11 Thu,Feb13 Tue,Feb18 Thu,Feb20 Tue,Feb25 Thu,Feb27 Tue,Mar4 Thu,Mar6 Tue,Mar11 Thu,Mar13 ClassActivityandDues IntroductionandCourseOverview TheInternetandWWW:Foundations SubmitPreferenceTeamMembers WebBusinessModelspartI MeetTeamMembers TeamworkonProjectIntroduction WebBusinessModelspartII SubmitProjectIntroduction OnlineResearchPartI OnlineResearchPartII ExamReview:Q&A Midterm#1 DesigningaSiteforUsability WebDesignSoftwareTutorials Individualworkonpersonalwebsite WebDesignSoftwareTutorials WebsiteanalysisGoogleAnalytics OnlineBranding SubmitSituationalAnalysisandProjectGoals Submit1stpeerevaluation SPRINGBREAK SPRINGBREAK Projectfeedbackteamsmeetwiththeinstructor Projectfeedbackteamsmeetwiththeinstructor DrivingTraffictoYourWebsitePartI DrivingTraffictoYourWebsitePartII DrivingTraffictoYourWebsitePartIII ExamReview:Q&A Midterm#2 SocialMediaMarketingPartI Submit1stInstallmentofpersonalwebsite SocialMediaMarketingPartII Pricinginanonlineworld EmergingTopicsineMarketing EmergingTopicsineMarketing Submitpersonalwebsitefeedback ProjectPresentations ALLteamsmustsubmitfinalpaperandteamwebsite ProjectPresentations ProjectPresentations Submitfinalversionofthepersonalwebsite ProjectPresentations Submit2ndteampeerevaluation Readings vii.TheInternet Ch1,7 Ch8,9 Ch2,20 Ch21 Ch4,5,6 Onlinetutorials Onlinetutorials
15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Tue,Mar18 Thu,Mar20 Tue,Mar25 Thu,Mar27 Tue,Apr1 Thu,Apr3 Tue,Apr8 Thu,Apr10 Tue,Apr15 Thu,Apr17 Tue,Apr22 Thu,Apr24 Tue,Apr29 Thu,May1 Tue,May6 Thu,May8 Tue,May13
FORMATOFCLASS Yourgradewillbebasedonyourpointtotalinthiscourse.Therequiredworktotalsto1000points. Twentyfivepercentofyourgradewillbebasedonateamprojectwhereyouwillapplywhatwehave learnedinclass,furtherdevelopyourteambuildingskills,leadership,oralandwrittencommunicationas wellasreceiveexperienceindiversity.Youwillhaveanopportunitytoevaluateyourteammembers contributiontotheprojectthroughtwopeerevaluations.Youwillalsobegetting/providingafeedback from/toyourclassmatesonthePersonalwebsiteproject.Youarestronglyencouragedtobeanactive learnerandaskquestionsinclassandatofficehours. EXAMS Thethreeexamswillbenoncomprehensiveandwillcomefromthetextandclassnotes. Theexamswillbeacombinationofmultiplechoiceandopenendedquestions.Tobeexcusedfroman exam,youmustsubmiteitheradoctorsnoteforanillnessoranotefromauniversityauthority documentingparticipationinauniversitysponsoredactivity.Youwillonlybeabletorescheduleone examduringthesemester.Youmustnotifymebeforemissingtheexam. WEIGHTINGofASSIGNMENTS Deliverable Points Writtengroupprojectandwebsiteprototype 100 Groupprojectpresentation 50 Peerevaluationsofgroupmembers 100 Personalwebsite 100 Exam#1coveringclasslecturesandtext 150 Exam#2coveringclasslecturesandtext 150 Exam#3coveringclasslecturesandtext 150 Practicalassignments 100 Discussionparticipation 75 Attendance 25 TOTAL 1000
POINT/GRADECONVERSION 1000950 A 769740 C 949900 A 739700 C 899870 B+ 699670 D+ 869840 B 669640 D 839800 B 639600 D 799770 C+ 590or< F TEAMPROJECT Youwillbeorganizedinto4to5personteamsatthebeginningofthesemester.Throughoutthe semester,youwilldevelopanInternetmarketingplanandanaccompanyingwebsiteprototypefora smallbusinessornotforprofitorganization.Attheendofthesemesteryouwillsharetheprojectswith theclassinanoralpresentation.Afinalpaperandwebsiteprototypewillbedueatthebeginningof classonThursday,May1,2014.Youwillbeactingasconsultantsandwilldelivertotheclientafinished marketingplanandthewebsite. STUDENTSWITHDISABILITIES Pleaseinformmeofyourneedsatthebeginningofthesemester.Iwillthenconsultwiththe departmentchairandtheDisabilitySupportServiceinordertodetermineandimplementappropriate academicaccommodations. RELIGIOUSOBSERVANCES Studentswillnotbepenalizedbecauseofobservancesoftheirreligiousbeliefs;studentsshallbegiven anopportunity,wheneverfeasible,tomakeupwithinareasonabletimeanyacademicassignmentthat ismissedduetoindividualparticipationinreligiousobservances. AcademicIntegrityandIntellectualStandards TheRobertH.SmithSchoolofBusinessfostersanenvironmentofacademicintegrityanddevelopmentof thoughtfulandsoundanalysis.Facultyandstudentswillholdeachotheraccountabletomeeting intellectualstandardsincludingdemonstratingclarityofthought,articulatingstatementsbasedon evidence,presentingrelevantarguments,andengaginginlogicalreasoning.Byadheringtothese standards,studentswilldevelopessentialcriticalthinkingskillstobedemonstratedinboththeiroraland writtenwork. TheUniversity'sCodeofAcademicIntegrityisdesignedtoensurethattheprinciplesofacademichonesty andintegrityareupheld.AllstudentsareexpectedtoadheretothisCode.TheSmithSchooldoesnot tolerateacademicdishonesty.Allactsofacademicdishonestywillbedealtwithinaccordancewiththe provisionsofthiscode.PleasevisitthefollowingwebsiteformoreinformationontheUniversity'sCode ofAcademicIntegrity:www.shc.umd.edu