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Bachelor of Science in Business Administration Human Resources Management

Presented by:

Introduction Focal Points Learning Objective Company Profile Man Behind Mang Inasal Case Analysis I. Define the Problem II. Areas of Consideration III. Alternative Course of Action (ACA) IV. Conclusion and Recommendation V. Bibliography Analysis and Other Related Info

Fast Food industry known as also quick serve restaurant is flourishing business not only in the Philippines but also in other countries. It has been observed that this business grows as time goes by and we witness the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. This study focuses on the success story and of one of the well known Filipino fast food and one of the most preferred dining places of the Filipinos today which is Mang Inasal.

Strategy Formulation

Marketing Strategy
Competitive Analysis

To understand and know the rationale

behind the story of success of Mang


Inasal

Fastest growing barbeque fast food chain, serving chicken, pork

barbeque and other Filipino foods.


Established on 12 December 2003 First Store: loilo City 464 branches nationwide Filipino Style Fast Food November 2010 Mang inasal acquired 70% shares by Jollibee Foods Corporation for P3 billion

To be the preferred quick service restaurant

of every pinoy everywhere!

To consistently provide our customers a great pinoy dining experience.

Donated P85,000 to build one home for Gawad


Kalinga Foundation

Donated P100,000 to SOS Children Villages Iloilo in


Celebration of hitting the 25th branches nationwide

Mang Inasal forest-

Mr. Edar Sia II


His parents gave him nickname INJAP stands for Intsik-Japan Born into a entrepreneurs Sias first running of business was when he was 20 year old Photo Express, Laundromat, small budget hotel Received award winner on 2010 Received awards on Urban Leadership from Canadian Urban Institute as young entrepreneur family of Chinese-Filipino

Be brave and be Bold Innovate and star something new Be ready for Backbreaking work Refuse to give up Go Slow and steady Join reputable organizations Continue to Look Opportunities

Mang Inasal means Mr. Barbecue? Mang Inasal is not only known for its delicious food, but with its affordable, permanent, rice-all-you-can promo, equipped with quick service. Edgar Sia II is actually an architecture drop-out, but he was still able to establish a successful fast-food chain! How cool is that? Mang Inasal's success follows this formula: good business concept + quality of food + exceptional marketing strategy + affordable pricing and even expansion + the X Factor (blessing of God), which should be dealt with the right asal (behavior).

Injaps thinks large food chains is not conducive with


his business

To eliminate a fast-growing competition and maintain


its market dominance over the local fast food industry. Its another competitive strategy to boost its potential growth

Advertisement/Endorsements Large Target market Market leader in the Barbecue Fast Food Chain Accessibility Efficient Commissary system Locally Adapted food menus (Filipino cuisine) Customer Satisfaction Good Business Concept Quality of Food Affordable price Promotions (Unli rice): Free soup and complete condiments Delivery Service Eco Friendly Packaging materials

Slow Service Filipino Culture Unhealthy food Commissary struggles Customer Complain Lack Research for other countries

Cleanliness
Gloomy Ambience Limited Space/Crowded Limited Menu

Product Availability
Uncontrolled customer traffic (Congested and crowded) Lack of Product Innovation Inconsistent in Service

New Brand Acquisition


Delivery Expansion

Franchise
Technological Advances/Development International Expansion Large Target Market Local Culture and Tradition

Trend towards healthy eating


Similar business concept and service Competition

Economic slowdown
External changes (government, politics, taxes, etc) Changing customer tastes Global Financial Crisis Sanitary Standards

Marketing Mix: is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.
Advantages Better Profits/Increase Profits Enhanced brand recognition Promote your Product/Services Gain more clients Disadvantages Costly Requires investment of Time

Product Innovation: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. Additional Menu/Varieties of healthier food choices Bigger Chicken

Packaging
High Quality Foods Ensure the freshness and quality of the food

Marketing campaign: when an advertising campaign is effective consumers begin to look forward for what is being promoted Continuous serving of Unli rice/Free soup Tie up Promotion Combo meals/Barkada meals Educational advertisement Other Promos

Strategic Locations Accessibility Online delivery system 24 hour operation

Conduct orientation for staff Personnel delegation: to

delegate
company

rightful

and

trustworthy personnel to run the

Trainings
Good customer services

Minutes of processing
foods/develop speed Standard foods On-time Delivery serving of

Maintain Cleanliness Sanitary Procedure Innovation on store ambience/design Well-groomed staff

Consistent quality

Signage designs

Competitive Analysis:
With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
Disadvantages Advantages Enables you to identify gaps in the market for products, services or initiatives. Assists you to price your goods and services both competitively and strategically. Might give you ideas for new technology and methodology that could be applied within your own organization.

Involves a commitment of resource which will have an inherent cost to the business.
Flawed analysis of competitors might result in making poor business decisions Too much focus on the activities of competitors might lead a business into becoming reactive instead of proactive, resulting in a lack of innovation and a lack of unique identity in the market

The researcher therefore concludes that the man behind Mang Inasal has transformed his one store food chain Iloilo into many branches and made it one of the most prominent fast food chain in the country. The Acquisition of Mang Inasal by Jollibee Food Corporation is a Win-Win Strategy Perseverance and maximization of every opportunity led the companys success. Although Mang Inasal has already been sold to the giant company, Jollibee Food Corp., it continues to brandish its own uniqueness and ubiquity, bringing the favorite Filipino dish to all Pinoys across the country, the inasal chicken way.

Mang Inasal should use Product Development Strategy continuously; with good research and development, Mang inasal is capable continuing to produce products that fit well to the taste of the clients. It is advisable if Mang inasal will continue expanding its network by setting more branches in strategic areas. The use of Marketing mix Continuous promotion of their own style barbeque chicken and unli rice Proper training of staff members, cleanliness and sanitary procedures

Mang inasal should continue strengthen its existing branches and should focus on the quality products that provide consumer satisfaction and add value to them.

Should conduct feasibility for possible international expansion


Ensure the freshness and quality of the food

Increase Operational Efficiency

Fred R David Strategic Management Concepts and Cases

N.A. Orcullo Jr., Ph. D. Fundamentals of Strategic Management


http://www.bootstrapperscorner.com Marketing mix http://business-fundas.com 7 Ps of service marketing http://businessofaccouting.blogspot.com advantages and Disadvantages of Acquisition http://en.wikipedia.org http://www.entrepreneur.com Competitive Analysis and Acquisition http://fastfoodesol1312.blogspot.comfast Food http://www.manginasal.com/ http://moneygizmo.net/ Mang Inasal humble stories

The purchase of one corporation by another, through either the purchase of its shares, or the purchase of its assets There's only one real way to achieve massive growth literally overnight, and that's by buying somebody else's company. Acquisition has become one of the most

popular ways to grow today.

Market power :It builds market presence. Market share increases. Competition decrease. Excessive competition can be avoided by shut down of capacity. Overcome entry barrier :It overcomes market entry barrier by acquiring an existing

organization. The risk of competitive reaction decrease.


Financial gain :Organization with low share value or low price earning ratio can be acquired to take short term gains through assets stripping. Resources and competencies :Acquisition ofre sources and competencies

not available in housecan be a motive for merger and acquisition. Stakeholder expectations :Stakeholder may expect growth through acquisitions.

Integration problems: The activities of new and old organizations may be difficult to integrate. c ultural fit can be problematic. High cost : The acquirer may pay high cost, especially in cases of hostile take over bids. V alue may not be added for the acquirer. Financial consequences :The returns from acquisitions may not be attractive. Executed cost saving may not materialize. Unrelated diversification: This may create problem of

managing resources and competencies.


Too much focus: Too much managerial focus on acquisitions can be detrimental to internal development.

Characteristics Of Entrepreneur
Responsible Hard Worker Risk Taker Creative Flexible Follows through with ideas Personable Optimistic Perceptive
Self-confident
Determined High degree of energy Innovative Independent Ability to anticipate needs Effective communicator

Responsive to criticism
Able to take the lead Learn from mistakes Self-directed

Employee
Food quality Customer satisfaction Strategic location

Without STRATEGY, an organization is like a ship, without rudder, going around circle, its like a tramp, it has no place to go Joel Ross and Michael Kami