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  • Market Segmentation: Allianze University College of Medical Sciences

    Transféré par

    Gomala Sukumaran
    24 vues7 pages
    This document analyzes the market segmentation for Allianze University College of Medical Sciences. It identifies their local market as several Malaysian states and their international market as several countries in Asia and Africa. It notes that 40% of their target market is youth aged 16-25, another 40% is parents of youth, and the remaining 10% is other adults and parents of youth aged 13-15. The target market is split evenly between male and female. It provides information on income levels, lifestyles, education levels of students and parents, and characteristics of their target market such as being cost conscious and relying on friends and various media for information.

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    Market Segmentation

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    This document analyzes the market segmentation for Allianze University College of Medical Sciences. It identifies their local market as several Malaysian states and their international market as several countries in Asia and Africa. It notes that 40% of their target market is youth aged 16-25, another 40% is parents of youth, and the remaining 10% is other adults and parents of youth aged 13-15. The target market is split evenly between male and female. It provides information on income levels, lifestyles, education levels of students and parents, and characteristics of their target market such as being cost conscious and relying on friends and various media for information.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    24 vues7 pages

    Market Segmentation: Allianze University College of Medical Sciences

    Transféré par

    Gomala Sukumaran
    This document analyzes the market segmentation for Allianze University College of Medical Sciences. It identifies their local market as several Malaysian states and their international market as several countries in Asia and Africa. It notes that 40% of their target market is youth aged 16-25, another 40% is parents of youth, and the remaining 10% is other adults and parents of youth aged 13-15. The target market is split evenly between male and female. It provides information on income levels, lifestyles, education levels of students and parents, and characteristics of their target market such as being cost conscious and relying on friends and various media for information.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 7

    MARKET SEGMENTATION

    ALLIANZE UNIVERSITY COLLEGE of MEDICAL SCIENCES


    2/26/2014 :: 1

    LOCAL MARKET
    PULAU PINANG KEDAH PERAK TERENGGANU PAHANG

    INTERNATIONAL MARKET
    INDONESIA THAILAND SRI LANKA OMAN SAUDI ARABIA MONGOLIA CHINA NIGERIA

    AGE GROUP
    10% 10% YOUTH (16-25) PARENTS YOUTH (13-15) OTHER ADULT 40%

    40%

    GENDER
    MALE (50%) AND FEMALE (50%)

    INCOME
    PARENTS EARNING RM 30,000 PER ANNUM INCOME GROUP AVERAGE,ABOVE AVERAGE,RICH

    LIFESTYLE
    MARRIED WITH CHILDREN DIVORCED WITH CHILDREN

    EDUCATION (STUDENTS)

    SPM LEAVERS STPM LEAVERS CIMP,CPU,FOUNDATION INSCIENCE,A-LEVELS,SAM DIPLOMA WITH SCIENCE BACKGROUND

    EDUCATION (PARENTS)

    THEY MAY NOT BE WELL VERSED WITH EDUCATION BUT HAS THE POTENTIAL TO SEND THEIR CHILDREN TO PURSUE STUDIES WELL EDUCATED PARENTS LOOKING FOR MORE INFORMATION. THEY TEND TO DO A LOT OF RESEARCH BEFORE MAKING THEIR FINAL DECISION

    OFTEN ENGAGES INTO SOCIAL WORLD TO GET MORE INFORMATION


    LISTEN TO RADIO SUCH AS HITZ.FM,MIX FM KEEPS THEMSELVES UPDATED THROUGH MAGAZINES

    OUTDOOR ADS CATHCES MY ATTENTION

    FOLLOWS FREINDS

    COST CONSCIOUS
    SEEKS FOR MORE INFORMATION RELY OF NEWSPAPERS FOR INFO
    DISCUSS WITH FRIENDS AND NEIGHBOURS FREQUENLTY

    BUY A PRODUCT WHICH IS WELL KNOWN

    WORTH FOR THE MONEY TO BE PAID

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