A Management research project on Chocolate Industry.

By: Bhavsar Meghal Bhojak Keyur Gadhvi Hiren Goswami Hardeep Joshi Naiya Patel Jignesh

Under the Guidance of: Prof. (Dr.) Mahendra Sharma, Prof. Harsha Jariwala, Prof. Abhishek Parikh V. M. Patel Institute of Management Ganpat university, Kherva.

Presentation Road Map

Introduction Strategic group mapping Economic feature Driving forces of industry Porter's 5 Forces Model

Introduction: A food processing sector The chocolate market revenues in India is expected to witness the compounded annual growth rate (CAGR) of around 21% from 20132018 Currently, the Indian chocolate market is worth around Rs 4,500 crore Major players:
Cadbury Nestle Lotte Lotus

 Tools for doing external audit 1. Strategic Group Mapping 2. Industry Analysis Five Force Model Tools for doing internal audit 1. SWOT Analysis

Strategic Group Mapping

Plot the firm on a two-variable map using pair of these differentiate characteristics.

Company Name

Profit (Rs.in crs)

No.of.products

Lotus Chocolate Company Ltd. Cadbury India Ltd. Nestle India Ltd. Lotte India Corporation Ltd.

-2.2 303.25 1078.63 6.66

10 10 9 3

High Lotus

Cadbury
P R O D U C T

Nestle

L I N E

Lotte High Low

NET PROFIT

ECONOMIC FEATURES: Competitive Rivalry Mature Life Cycle Stage Customers Capital Requirements

Driving forces of Industry: Product and package innovation Chocolate demand rises in festive season Attractive youth Key factors for future competitive success: Luxury vs. commodity Fresh flavors A new recipe

Porter's 5 Forces Model

Substitutes
Like: icecream, biscuits, chips

Suppliers
Cocoa producers in Latin America

Competitors

Buyers

New enters

B-Plan for Chocolate Industry

Blueberry Chocolates

Marketing Plan
STP

Economics Trends in Consumer Preferences

Barriers to entry
Promotion

Distribution channels
Proposed Location

Manufacturing process

Thank you