Tourism

entrepreneurship
Jakanathan.K.N
Karthik Mehta.R
Muthukumar.V
Siva Kumar
 Tourism Entrepreneurship

Those who know

how,
shall always have a
job!
Those who know
 Tourism Entrepreneurship

Agenda!
 Tourism scenario
 Opportunities in tourism
 Entrepreneurship option
 Tourism Entrepreneurship

Concept

Innovative
Entrepreneur Entrepreneurship
creation

Process of
Person Object
action
 Tourism Entrepreneurship

Tourism galore!
 Largest industry in the world!
 Tourism has advanced as commitment to
general development.
 It touches not only the economic fabric of
the society but also has significant impact
on social norms and moral values.
 Tourism Entrepreneurship

Tourism scenario!
Regulatory framework
Influenc
es on
demand
Demand Supply
Domestic and Tourist
Travel
international destinations
tourists and facilities

Tourism Tourism
intermediaries impacts
Tourism Entrepreneurship
 Tourism Entrepreneurship

Tourism today!
Tourism today is a regular, organized and
reoriented promising industry having a flow
of human contracts. The entire gamut of
travel and trade activities seems to have
combined adventure with the element of
tourism thereby offering exciting
opportunities for entrepreneurs.
 Tourism Entrepreneurship

Opportunity!
 To add value, all these components must be
addressed
 A comprehensive development in terms of
having all these service providers is a
prerequisite to development of tourism.
 Conversely as tourism grows at a destination
there will be demand for these services.
 This in turn is an opportunity for entrepreneurs.
 Tourism Entrepreneurship

Ideas!
Tourism-related businesses
 Travel and tour  Transport/ transfer
operators services for tourists
 Hotels  Horse/ camel/
 Motels elephant riding
 Backpacker’s  Tourist campsites/
hostels picnic sites
 Guest houses, B&B  Houseboats
 Travel/tour  Camping equipment
agencies. Sub hire
agencies  Boat station
 Guiding services  Traditional bars
 Traditional cuisine-  Cultural centers
restaurants, cafes,
food stalls/ outlets,
 Dance and theatre
etc. groups
 Tourism Entrepreneurship

Ideas
Unconventional tourism-related
businesses
 Photographic safaris  Hot air ballooning
 Walking trails  Parachuting
 Bird watching tours  Desert 4X4 trails,
 Ranch, farm, cattle and 4-wheelers
post lodgings  Desert/ bush
 Film industry survival courses
outfitters  Fishing camps
 Traditional (commercial)
storytelling and  Traditional music
games
 (Hunting safaris)
 Tourism Entrepreneurship

Ideas
Unconventional tourism-related
businesses
 Curio and craft  Snake/reptile parks,
factories aviaries, butterfly
 Curio and craft outlets farms
 Visit to traditional  Botanical gardens
healers- medicine
 Game parks/ reserves/
farms
 Gathering products
and tracking wildlife
 Museums
 Tourism Entrepreneurship

Ideas
Subsidiary or secondary
activities
 Filling stations/  Bottling and supply of
convenience spring or natural water
stopovers
 Supply of traditional
food items
 Supply of fire woods  Supply of decorative and
to camps/ ornamental plants
lodge/hotels, etc.  Horticulture
 Landscaping
 Waste collection  Training and HRD
from camps/ lodges,  Tourism and wildlife
hotels, etc. consultancy
 Thatching services
 Supply of natural
minerals
 Tourism Entrepreneurship

Idea is a funny
thing!
It doesn’t work
unless you do!!
 Tourism Entrepreneurship

What is entrepreneurship?

“Entrepreneurship is offering
creative yet viable solutions to
society’s needs…”
 Tourism Entrepreneurship

A model of entrepreneurship
 Tourism Entrepreneurship

What are entrepreneurs like?

Information seeking Takes action on own
to get information to
help reach objectives
or clarify problems

Systematic planning Develops and uses

logical step-by-step
plans to reach goals
Problem solving Identifies new and
potentially unique
ideas to reach a goal
 Tourism Entrepreneurship

What do entrepreneurs do?

 Entrepreneurs introduce a new product or
service into the marketplace;
 Entrepreneurs discover new resources or
new uses for old resources;
 Entrepreneurs develop new technologies;
 Entrepreneurs open new markets; and
 Entrepreneurs organise existing
enterprises.
 Tourism Entrepreneurship

What does is take?

Skills
 Critical and creative thinking;
 Goal setting;
 Decision making;
 Human relations and communication;
 Management skills; and
 Problem solving.
 Tourism Entrepreneurship

Entrepreneurial competencies
Initiative Entrepreneurs take
actions that go
beyond job
requirements or the
demand of situation

Sees and acts on Looks for and takes

opportunities action on
opportunities
Persistence Takes repeated
actions to overcome
obstacles that get in
 Tourism Entrepreneurship

Entrepreneurial competencies
Self confidence Has strong belief in
self and own abilities

Assertiveness Confronts problems

and issues with
others directly
Persuasion Successfully
persuades others
Use of influence Uses of variety of
strategies strategies to affect
others
 Tourism Entrepreneurship

Entrepreneurial competencies
Concern for high Acts to do things that
quality work meet or beat existing
standards of
excellence
Commitment to work Places the highest
contract priority on getting
the job completed
Efficiency orientation Finds ways to do
things faster or with
fewer resources or at
a lower cost
 Tourism Entrepreneurship

Vantage tourism!
 Provides employment opportunities, both
skilled and unskilled, because it is a labour
intensive industry
 Generates foreign exchange
 Increases incomes
 Creates increased gross national product
• Can stimulate infrastructural development
(roads, etc.)
 Tourism Entrepreneurship

Vantage tourism!
 Can be linked with local products and
resources
 Helps to diversify the economy
 Increases governmental revenues
 Broadens educational and cultural
horizons and improves feelings of self-
worth
 Tourism Entrepreneurship

Vantage tourism!
 Improves the quality of life related to a
higher level of income and improved
standards of living
 Reinforces preservation of heritage and
tradition
 Justifies and enables environmental
protection and improvement
 Tourism Entrepreneurship

Vantage tourism!
 Visitor interest in local culture provides
employment for artists, musicians, and
other performing artists, enhancing the
cultural heritage
 Provides tourist and recreational facilities
that may be used by a local population
 Tourism Entrepreneurship

Vantage tourism!
 Breaks down language barriers, socio
cultural barriers, class barriers, racial
barriers, political barriers, and religious
barriers
 Creates a favourable worldwide image for
a destination
 Promotes a global community-
international understanding and peace
 Tourism Entrepreneurship

Look before you leap!

 Community sentiment on tourism (will
other members of the community approve
developments in their area?);
 Organizational and financial capabilities;
 Public safety and security (crime levels,
violence, etc.); and
 Public health, sanitation and hygiene
(visitors to Asia (and sometimes India)
are always afraid of contracting diseases,
like malaria, cholera, etc.).
 Tourism Entrepreneurship

Look before you leap!

 Existing and potential tourist markets;
 Cost and convenience of travel to the area;
 Accessibility to tourist destinations, i.e. by
road, water, rail, air, etc.;
 Competing destinations (these could be
local or regional like, Rajasthan, UP, etc.);
 Competing businesses in the same field;
 Political stability;
 Tourism Entrepreneurship

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