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Pavlov (1897), Watson and Rayner (1920), Thorndike (1905), Skinner (operant conditioning and shaping, 1936), Bandura (cognitive behaviourist, 1963), B.F. Skinner (free will is an illusion, 1971)
INVENTOR
ABOUT THEORY
Purpose of psychology: To predict, given the stimulus, what reaction will take place; or, given the reaction, state what the situation or stimulus is that has caused the reaction (Watson, 1930)
All behaviour is learnt from the environment. We learn new behaviour through classical or operant conditioning.
3. The response is evaluated and appropriate feedback is given (feedback). 4. Optional reinforcement is given (reinforcement).