BRIDEX PRIDE OF BRUNEIANS

INTRODUCTION OF BRIDEX
The Brunei International Defence Exhibition (BRIDEX) is the premier defence & security event in South East Asia. It brings together the world's leading manufacturers and suppliers of defence & security equipment and systems from across the entire supply chain, and high level international government and defence & security officials, providing them with a unique experience in business facilitation. BRIDEX serves as an exclusive marketplace to showcase the latest, innovative and value-enhancing technology solutions in land, sea, air and security systems to address the wide spectrum of security challenges being faced by countries in the region and around the world. BRIDEX also provides an excellent platform for building vital alliances, forging partnerships and capturing new business opportunities in a fast growing South East Asian region, as well as for networking, sharing ideas and knowledge, discussing technology advancements and industry developments.

E VOLUTION OF BRIDEX
2007
BRIDEX first took place from May 31 to June 2, 2007 at the International Convention Centre, Brunei Darussalam. It was officiated by His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, the Sultan and Yang Di-Pertuan of Brunei Darussalam, the Minister of Defence and the Supreme Commander of the Royal Brunei Armed

Forces - who also toured the entire exhibition. The guidance of His Majesty has been instrumental in BRIDEX's inception. BRIDEX 2007 saw the participation of 108 companies, representing 16 countries, with more than 60 international delegates from 17 countries and over 11,000 visitors during the three-day show. One of the highlights of BRIDEX 2007 was the "Defence White Paper 2007 Update: Defending the Nation's Sovereignty", which His Majesty also consented to launch during the opening of the exhibition.

2009
BRIDEX 2009 saw tremendous success with 25,000 visitors, 200 exhibitors from 26 countries and 300 international delegates, representing 40 countries. His Majesty King Abdullah II bin Al Hussein of the Hashemite Kingdom of Jordan also attended the event. Several awards were given out to exhibitors with Jordan bagging the 'Most Creative Booth' while the 'Most Outstanding Domestic Booth' went to EDS Mobility Technology.

2011
BRIDEX 2011, coinciding with the golden 50th anniversary of Royal Brunei Armed Forces is proving to be another hit with a greater number of exhibitors and visitors, targeting over 300 exhibitors and 500 international delegates. BRIDEX benefits from the support of the Ministry of Defence, Brunei Darussalam, and the Royal Brunei Armed Forces, which helped to establish its position in the international defence and security calendar.

2013
BRIDEX 2013 theme, Bridging the Capability Gap, highlight the role of technology in addressing national defence needs both traditional and non-traditional in line with MINDEF current development priorities. The aim is to provide the RBAF with comprehensive domain awareness, allowing acquisition of strategic intelligence and accurate identification of both friendly and hostile forces. AMID the deafening roar of fighter jets, helicopters and drones soaring through the skies, His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam launched the fourth Brunei Darussalam Defence Exhibition (BRIDEX) with much fanfare in BRIDEX HALL, Jerudong. His Majesty viewed the air demonstration from the glass dome of the BRIDEX venue, applauding as a Singaporean F-15 fighter jet and the Jupiter aerobatic team of the Indonesian Air Force lit up the sky with gravity-defying maneuvers. Also starring at the show was one of Bruneis new S-70i Black Hawk helicopters, one of 12 new choppers expected to modernize the Royal Brunei Air Forces fleet.

The Sultan then toured the two exhibition halls for over two hours, visiting with each of the 90 exhibitors manning the booths. Thirty countries were represented during the showcase. The highlight of the exhibition was the unveiling of the Sikorsky S-70i Black Hawk, a stateof-the-art helicopter that will be used for transport and training missions in Brunei and humanitarian efforts in the region. The Arms Corporation of the Philippines (ARMSCOR) also presented the monarch with a gold plated VZ 9mm hand gun. After a break for lunch, the royal entourage moved to the Royal Brunei Air Force Base in Rimba via chopper to view the static display of aircraft in town for BRIDEX 2013. The Sultan inspected several military aircraft from the US, Thailand, Singapore, Indonesia, Malaysia and Germany, taking the time to speak with the crews and pose for pictures. His Majesty also officially opened the new Air Movement Centre at Rimba, a facility to monitor Brunei military aircraft missions. The BRIDEX showcase will be open to the public on Thursday from 9am to 5pm and on Friday from 8am to 11.30am. An air show will take place on both days at 9am at the BRIDEX venue in Jerudong. Visitors can also go to Rimba Air Base to view the aircraft in the afternoon from 2pm to 5pm.

OFFICIAL ORGANISOR ROYAL BRUNEI TECHNICAL SERVICE (RBTS)

Royal Brunei Technical Services (RBTS) is honoured to be appointed by the Ministry of Defence (MINDEF), Brunei Darussalam, as the official organiser of BRIDEX once again. RBTS was first established in 1988 as a government-owned company in Brunei Darussalam. RBTS provide acquisition management and cost-effective systems management services to develop and sustain the operational capabilities of defence and security organizations. With the objective to promote the coming honorable BRIDEX2013 event in Brunei, RBTS has started its active marketing approach by participating and setting up booth in Defence Services Asia (DSA) 2012 exhibition that took place in Putra World Trade Centre (PWTC), Kuala Lumpur. RBTS together with MINDEFs executive delegations at DSA received continuous interest on BRIDEX 2013. The numerous booking interest responses range from European countries, MiddleEast to China, and others.

OFFICIAL PARTNERS
O FFICIAL N EWSPAPER B RUNEI T IMES
The Brunei Times has been selected as the official media partner for the 4th international defense exhibition 2013. A memorandum of understanding (MoU) was inked between The Brunei Times Sdn Bhd and BRIDEX host Royal Brunei Technical Services (RBTS). The major responsibility of Brunei Times in BRIDEX to cover the entire event and publishes the premium quality of the exhibition.

O FFICIAL P RINTING S ERVICE - I MAGE I N X

IMAGE Inx Company has been selected as the official printing service partner of this years Brunei International Defence Exhibition (BRIDEX 2013), a memorandum of understanding was signed between BRIDEX 2013 host Royal Brunei Technical Services (RBTS) and Image Inx Company. This is the second contract between RBTS and Image Inx Company. The first was in 2011, where Image Inx Company were selected as co-printing service providers.

O FFICIAL F REIGHT F ORWARDER - JIM P ROJECT AND E XPO L OGISTICS (M) S DN B HD & S TAND C ONT RACTOR
ROYAL Brunei Technical Services (RBTS) appointed Malaysias JIM Project and Expo Logistics (M) Sdn Bhd to be their Official Freight Forwarder for the upcoming Brunei Darussalam International Defence Exhibition and Conference (BRIDEX) 2013. RBTS had also appointed City-neon Displays and Construction Sdn Bhd as their official Stand Contractor for this years premier defence and security exhibition

O FFICIAL B ANK - B AIDURI B ANK

ROYAL Brunei Technical Services (RBTS) inked a Memorandum of Understanding (MOU) yesterday with Baiduri Bank Berhad, making them the official bank partner for BRIDEX 2013. Under the scope of the collaboration, Baiduri Bank shall have a counter at the BRIDEX exhibition Centre offering banking services such as currency exchange for major currencies as we as other financial services for businesses. These services are provided mainly for the convenience of vendors and delegates who will be coming from all over the world.

O FFICIAL P RODUCTION H OUSE D IGIMAGE P RODUCTION

ROYAL Brunei Technical Services (RBTS) has appointed Digimage Production as the official production house for the upcoming Brunei Darussalam International Defence Exhibition and Conference (BRIDEX) 2013, providing audio and video production services throughout the event. Digimage Production is a one-stop multimedia, video and television production house, specializing in catering to the needs and requirements of current trends. They have vast experience servicing international firms, private sectors and the local TV station, as well as providing their services during BRIDEX 2011.

O FFICIAL D RINKING W ATER - S EHAT

ROYAL Brunei Technical Services (RBTS) has appointed IBIC Sdn Bhd, the producer of Sehat Pure Artesian Water, as the Official Drinking Water Provider for BRIDEX 2013. Throughout BRIDEX 2013, IBIC will be providing Sehat bottled water, and will also set up their own booth to promote and sell their products. Through this partnership, IBIC will be able to leverage BRIDEXs international status to increase awareness of their products to foreign markets.

O FFICIAL A IRLINE R OYAL B RUNEI

ROYAL Brunei Airlines (RB), Brunei Darussalams national carrier, has been appointed the Official Airline for BRIDEX 2013. As the official airline, RB will offer special rates on airfare for registered delegates and exhibitors travelling to the Sultanate.

O FFICIAL A PPAREL P ROVIDER A EWON

AEWON Brunei signed an agreement to be the official apparel provider for BRIDEX 2013. Aewon Brunei will be in charge of tailoring sharp and comfortable garments and uniforms for members of RBTS and the BRIDEX organising team.

OFFICIAL SPONSORS
At BRIDEX, the organizers believe in working with sponsors to get a clearer understanding of their objectives and business drivers. With this in mind, the organisors can tailor specific sponsorship programmes to suit their distinctive and unique needs. There are many avenues in which sponsors may choose to pursue their sponsorship programme. Looking through the various options available at BRIDEX 2013, the sponsors can take this opportunity to maximise their investment now!

OFFICIAL EXHIBITORS
NEARLY half of the Bruneis fourth international defence exhibition, BRIDEX 2013 exhibitors will be newcomers, said the exhibition director for BRIDEX 2013 and CEO of Royal Brunei Technical Services. Some 90 international exhibitors spanning over 30 countries will be showcasing their capabilities at the 2013 Brunei Defence Exhibition said Hjh Rosmawati Hj Manaf, the CEO of RBTS, at a press conference held yesterday. They will make up over 140 original equipment manufacturers (OEMs) and service providers, she said. This BRIDEX will see participation from leading companies/OEMs from all over the world, such as from Canada, China, France, Germany, Turkey, UK and USA and also newcomers from Poland, Belgium, Taipei, South Africa and Denmark among others, she said. Regional participants also include Indonesia, Malaysia and Singapore. Around 20 or so local companies will also take part, of which 10, including CAE Multi-Purpose training Centre and Piper Aircraft, will be trade exhibitors.

SUB-EVENTS IN BRIDEX 2013

B RIDEX 2013 W ALK
AND

C YCLE

THE Pre-Brunei Darussalam International Defence Exhibition (BRIDEX) 2013 Walk and Cycle Event saw the participation of some 800 people looking to come out and show their support for Southeast Asias premier defence exhibition scheduled for the first week of December. Residents of Kg Jerudong, personnel from various RBAF branches, as well as other security agencies such as the Prisons Department, and Fire and Rescue Department also participated. After a group warm-up, participants competed in three categories: 5.5-km male walk, 3.5-km female walk and 10km cycling. The first 200 finishers in both walk categories were given a free admission ticket for the upcoming BRIDEX 2013 Exhibition Public Days, as well as each of the first 50 cyclists to reach the finish line. Hjh Rosmawati Hj Manaf, CEO of RBTS cum BRIDEX Exhibition Director, said, The Pre-BRIDEX walk and cycle event is also aimed at preparing its involved stakeholders, organisers and volunteers to be physically and mentally fit, and ready to accept the challenges laid ahead of organising BRIDEX 2013.

B RIDEX - NIGHT 2013

GUESTS were treated to a dazzling night at the BRIDEX Night 2013 which was held on December 3, at the Indera Samudra Grand Hall, The Empire Hotel & Country club in Jerudong. The event was hosted by the Deputy Minister of Defence, Dato Paduka Hj Mustappa Hj Sirat. The event opened with welcoming remarks by Deputy Minister of Defence who then proceeded to present appreciation plaques to exhibitors and the BRIDEX Night sponsors. Guests were also delighted by several traditional dance performances such as Tarian Sapu Tangan and Tamaruk Symbolic ceremony, which were performed by the Bisaya group and Mengetam Padi, Beras Laila and Joget Brunei, which were performed by Lively Dancers. Also entertaining the guests was the RBAF Band. True to the theme of the nights event, classic.culture.colour, guests were also presented with traditional handicraft souvenirs which were produced in a joint effort by several Mukim Consultative Council and villages throughout Brunei. At the end of the event, the guests were treated to a spectacular display of fireworks which symbolises the opening of BRIDEX 2013. The exhibition is open for trade visitors and delegates from December 3 to until today, and to the public on from tomorrow until December 6.

B RIDEX C ONFERENCE 2013

The BRIDEX Conference is an integral part of the Defence Exhibition. It precedes the Exhibition and will be held on 2 December 2013. In 2011, the BRIDEX Conference was officially launched by His Royal Highness Prince General Haji-Al-Muhtadee Billah, the Crown Prince and Senior Minister at the Prime Ministers Office. The Conference had previously had the support of an outstanding line-up of speakers, including former ministers and chiefs of defence, leading experts and practitioners, as well as prominent experts from renowned institutions. The one-day event will provide a deeper understanding of prevailing regional issues and provide a venue to interact with policy makers and other prominent personalities in defence and security.

B RIDEX 2013 A WARD C EREMON Y

THE fourth Brunei Darussalam International Defence Exhibition (BRIDEX) 2013 ended yesterday after attracting leading exhibitors from 29 countries and seeing the attendance of international invited delegates from 33 countries. Present as the guest of honour during the closing ceremony and award presentation was Permanent Secretary (Administration and Finance) at the Ministry of Defence Datin Paduka Hjh Suriyah Hj Umar. The ceremony also saw the presentation of five category awards to the outstanding exhibitors. The most Creative Booth Award was won by the FNSS, the most Popular Booth Award went to Armscor, the most Informative Booth Award was given to ST Engineering, the Best International Exhibitors Booth Award went to Rocketsan from Turkey, while the Best L ocal Exhibitors Award was won by Soartech Systems. We have received many positive comments as well as constructive criticisms on how to further improve in the upcoming BRIDEX, said Chief Executive Officer of the RBTS Hjh Rosmawati Hj Manaf, adding that it would definitely be included in its postmortem event with its key stakeholder and client the Ministry of Defence.

BRIDEX 2013 RBTS MARKETING INICIATIVES

ROYAL Brunei Technical Services (RBTS) has begun initiating marketing efforts to promote Brunei's premiere defence exhibition. The head of stakeholder relations at RBTS, Hj Mohd Don Hj Omar, said the firm has been participating and setting up booths in a number of international defense exhibitions to promote the fourth Brunei Darussalam International Defence Exhibition (BRIDEX 2013), scheduled for October 8 to 12 next year. RBTS attended a number of exhibitions; the most important one was at the Defense Security Asia (DSA) in Singapore, and the Singapore Air Show in 2012. RBTS also participated in China Air Show and the Indo Defense Exhibition in Jakarta during 2012, according to head of stakeholder of RBTS Hj Mohd Don said that much of the efforts this year towards preparations of the upcoming BRIDEX is mainly on marketing the event in the hopes of

increasing participation from more international companies, with prospects coming from emerging markets which have yet to participate in Brunei's premier military exhibition, particularly countries in the East Asian region such as South Korea and China.

BRIDEX 2013 RBTS SALES STRATEGY

TICKETS to the Brunei Darussalam International Defence Exhibition (BRIDEX 2013), the biggest defence exhibition in the Sultanate, are now available for purchase. The tickets can be acquired from the Royal Brunei Technical Services (RBTS) Head Office at the Setia Kenangan Complex in Kiulap, selected Baiduri Bank branches, the BRIDEX office at the BRIDEX International Conference Centre in Jerudong and at the RBTS Paintball Arena at the Jerudong Sports Complex in Jerudong. They are priced at $10 for adults and $5 for kids. Although the exhibition is emphasised on defence, visitors can also expect to see non-defence industry related vendors such as Kitchen of Jasmine, KFC, Ideal, Secret Recipe, IBIC Sdn Bhd Sehat (the official water provider for BRIDEX 2013), Pizza Hut, and Dairy Queen. These are just some of the confirmed food and beverage vendors that will be participating in the upcoming BRIDEX 2013, and more companies will be confirming their participation soon.

BRIDEX 2013 ABOUT VOLENTEERS

RBTS inviting individuals to participate and volunteer in BRIDEX2013 from 2nd to 6th December 2013. RBTS said that they will gain valuable work experience, beef up your resume and create new acquaintances. Volunteers are expected to be enthusiastic and dedicated, to usher visitors, answer any enquiries about the event and its program, and assist exhibitors among other duties. Volunteers will undergo training prior to the event. A wide range of position across several departments is available, like administration, amenities, delegate coordinators, finance, information technology, marketing, operations and sales. These positions form the backbone of ensuring that the event runs smoothly and the exhibition objectives are met. The mass interviews and training programme dates will be informed through their website, social media channels, as well as The Brunei Times, (the official media partner).

ABOUT THE VENUE

The purpose-built BRIDEX Centre, the permanent home of the defence and security show, has become an instant landmark with its easily recognizable dome structure, separating the east and west wings of the exhibition hall. The BRIDEX Centre sits on a 10.52ha prime ocean-facing site in Jerudong. The centre is built within the lush surroundings of the Royal Brunei and Polo Riding Club. The centre is around 15 minutes drive from Brunei International Airport and a 20-minute drive from the central business district of Bandar Seri Begawan, Bruneis capital. The BRIDEX Centre comprises two parts: a two-storey building housing the Conference Hall and a one-storey Exhibition Hall. These two structures stand in close proximity, although it requires a short walk on an unshaded path between the buildings. With its vast floor area, the air-conditioned hall was able to comfortably contain the massive displays in the booths; The BRIDEX Centre also boasts a 5,000sqm outdoor area, which makes it a suitable venue for open-air events. At the 2009 BRIDEX, it was the site of an impressive air show that featured the latest lines of fighter and military planes. The Conference Hall next door serves as the venue for opening ceremonies, welcome and gala dinners as well as meetings and conferences. The main banquet hall, located on the ground floor, can sit 700 guests for a dinner and can accommodate up to 1,000 people in theatre-style seating. The second floor of the Conference Hall has six function rooms for breakout sessions and smaller meetings. During ATF, the area was used to house the media centre and press-briefing rooms. The BRIDEX Centre also has a fully equipped business centre, a mobility park, a marina and a 700-space car park. A key feature is its high-speed connectivity that allows visitors both delegates and exhibitors to go online anywhere within the centre.