Apollo Tyres Parent Company Category Sector Tagline/ Slogan USP Apollo Tyre Industry Automobiles Go the distance

Stronghold over the Indian tyre market STP Segment Target Group Positioning Automobile and industry equipment manufacturers /OE s !assenger cars" #$%" &$%" S'%s" Agricultural and off the road vehicle manufacturers" users and service providers( #u)ury" Style" 'tility * Safety SWOT Analysis +( ,ide product variety -( E)cellent Geographical coverage across Asian" European and African markets( .( Good financial position /( Good 0rand a1areness about the product 2( Over /333 dealerships in India" and over 433 in South Africa Strength 5( &as manufacturing plants at India" SA" 6imbab1e and 7etherlands +( #o1 presence in latest car models( -( #o1 presence in t1o/three 1heeler segment Weakness .( 0rand yet to establish itself like the market leaders +(Emerging markets and improved lifestyle -( ore tie8ups 1ith Automobile companies as it9s mainly into 0-0 market( .( Improved Infrastructure has fuelled more and more transportation Opportunity Threats /( Emergence of India as a hub for small car production +( !rice 1ars -( Stiff competition from national and international brands .( $heaper technologies /( %olatility in prices and availability of ra1 material as india9s

rubber production is less than its demand( 2( Government !olicies 1(r(t e)port duties" import duties" ta) levied on automobile industries and economic condition of nation as it determines the sale of automobiles( Competition +( 0ridgestone -( $EAT .( :; /( $ontinental 2( Goodyear 5( <okohama Competitors =( !irelli