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Sales Planning & Operation

Individual Assignment

Acknowledgment
I would like to express my thanks to Sales Planning & Operations lecturer Mr. T.L. Sooriyarachchi, for his advice and encouragement to accomplish this assigned work. Next I would like to thank the college librarian for helping me use the books as reference.

BABM/K/20

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Sales Planning & Operation

Individual Assignment

Executive summary
He& She Corporate LTD is manufacturing and distributing cosmetic products and operates only in Sri Lanka. The objective of the report is to assess the concept of sales planning which is part of the subject. The aim of this unit is to develop a critical awareness of sales planning and operations. Finally, it is concluded that every organization has its own selling process the steps each organization follows will be effective for the product they are selling in the market and there is no appropriate selling process that an organization needs to follow. To summarize everything the sales planning and operations conducted by every organization differs from one another.

BABM/K/20

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Sales Planning & Operation

Individual Assignment

Table of Contents
1.0 Introduction 2.0 The promotional mix 2.1 Personal selling 2.2 Buyer behavior 2.3 Roles of sales teams 3.0 The roles of sales management 3.1 Sales strategies 3.2 Recruitment strategies and selection procedures 3.3 Roles of motivation, remuneration and training 3.4 Control sales activities 3.5 Use of database in setting sales program 3.6 Sales plan to promote fragrance product 3.7 Opportunities for selling internationally 3.8 Opportunities of using exhibitions 4.0 Conclusion and recommendation 5.0 References 01 02 02 04 05 06 06 06 07 07 08 09 10 11 12 13

BABM/K/20

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