Design Brief and Design Specification G10 Green May, Laura and Saeri Directors commentary:

Making a music video has been something that I have never done before. This is a nice ex erience and I !ou"d rea""y "ike to create a nice roduct. I chose the song #My $ream% !ritten by myse"f to make a music video about this song. The reason I !rote this song is to raise eo "e&s a!areness to the rea"ity of ho! oor eo "e "ive. This song !as !ritten for my ersona" ro'ect. This music video cou"d a"so be used in the fina" exhibition( I. This song is about a oor fami"y, and ho! their son cou"dn&t go to schoo", because they can&t even afford their basic needs. The chi"d is he" ed by the charity !orkers, and he is given the o ortunity to go to schoo". )hen I !rote this song, I !anted to create a sad atmos here at the beginning and em hasi*e the oor "ives that eo "e are facing. I !ant the ending chorus to be energetic and encouraging because I not on"y !ant to make the song fee" sad, but a"so I !ant to sho! the !ays in !hich eo "e over+come obstac"es. Design Brief: The Song that !e have to make a music video for !as made on ,ctober --nd and it !as !ritten by May .hua. This is the first song she has !ritten and recorded. This song !as not used in T/ sho!s or movies a"so it didn&t !in any a!ards yet. This music video shou"d inc"udee a oor mother and her son. In this Music /ideo !e are going to have three main characters inc"uding the singer. 0ach one of us !ou"d have to "ay different characters. 1ason !ou"d be the main character as the oor chi"d and Mei !ou"d be the singer and the charity !orker. Laura !ou"d have to "ay as the mum. Mei is the director and !e !ou"d focus on the "ife of 1ason. In the beginning of the music video, the mother makes breakfast for her son after that she "eaves and goes to !ork. 2t the same time !e !i"" fi"m Mei !ith a c"ose+u shot of her "i syncing. 2fter the mom "eaves, the "itt"e boy !akes u and starts c"eaning the house, because that is his 'ob. )e cou"d 'ust focus on the "ink bet!een visua" and "yrics. )hen there is no better !ay to fi"m the "yrics out "ike #the sme"" of "one"y braches there,% !e !ou"d fi"m me singing. Main"y, !e !ou"d choose the "ocation on the footba"" fie"d as it is big and em ty. I think that !ou"d be the best "ace to have the kind of !arm atmos here. 2s I have mentioned an o"d house in it, I !ou"d maybe choose rooms !hich are 3uite em ty and "et 1ason "ay on a big cardboard a er as !e do not have a former bed !hich a"so suits the fami"y financia" condition. )e !ou"d change the co"ours into b"ack and !hite to em hasi*e the sadness and du"" of the verse. Then as I sing through the chorus, "ife changes better and the scenes !ou"d return to be co"ourfu". The use of 2ndre! Good!in&s theory !ou"d a"so sho! in the video. )e are main"y focusing on five exce t for the ob'ectification of fema"e and intertextua" references. )e !ou"d be sure to use the techni3ues and mac to create a !e"" roduct. The notions of "ooking !ou"d be sho!n !hen I am singing the bridge #memories f"ashed back.% There !ou"d be demands of record "abe" and !e !ou"d definite"y c"ose u the main characters to be c"ear of their ex ressions. That !ou"d definite"y be sad at the beginning and ambitious at the chorus. It is im ortant to differentiate a"" these so that one of the themes of the song cou"d be sho!n. To make this video uni3ue and !e"" made, !e are going to inc"ude t!o kinds of sty"es. It is narrative, as !e are going according to the "yrics. )e !ou"d inc"ude erformance as I am

going to sing !hen the scene goes on. I am sure that the !ho"e roduct !ou"d be romising and !e have ta"ents of techno"ogy and he" of the actor and actresses. My ersona" ro'ect exhibition !ou"d success due to this video. The story "ine !i"" go according to the "yrics. 2t first, fi"ming 1ason !aking u at da!n, !hen his mum makes breakfast and goes out to !ork. 2fter that, 1ason does house !ork, and goes out to check the other chi"dren going to schoo". 4e ho es for that, and then !e !i"" move the shot to the sister of his, !orking as a !aitress, making a "iving. 5horus !i"" be main"y fi"ming me "i syncing and some shots of 1ason&s ex ressions. )e !i"" sho! the demand of record "abe" here. The story changes from b"ack and !hite scene to co"ourfu" ones, !here the charity !orker found 1ason&s house and gave him the o ortunity to go to schoo". 4e !as fina""y taken to schoo", and he fu"fi""ed his dreams. 4e starts to think about the future !hen mum and sis cou"d sto !orking so hard after he gets his scho"arshi s. )e Design specifications Andrew Goodwins theory: 1. A link between lyrics and music video 2. There are 3 different ways to describe a link between lyrics and music video: 1. The music video uses some images to describe the lyrics 2. The music video shows something to contradict the lyrics 3. The music video drums into the audiences vision A link between our music y dream! and its music video are going to be". # $oor song # The characters will have dresses %oor clothes # The music video will be slow %aced # The characters &'aura and (ason ) will have sad emotions Genre Characteristics *enre characteristic describes style of the music video. +ur song is %o% music and we are going to describe it in our music video by leading a singer & ay $hua). The characters &'aura and (ason) are also going to %retend like %oor mum and %oor child. otion of !ooking The are three different ty%es of notions of looking: 1. ,crees within screens # characters in the music video are seen watching T- or at the .inema 2. .haracters in the music video are seen looking through telesco%e/ binoculars a camera and so on 3. $eo%le in the music video are seen looking at one s%ecific %erson &The video is usually leading a singer) 0otions of looking of our music video are memories and flash back.

Demands of the "ecord !abel 1emans of the 2ecord 'abel shows 34ow do the record label want the artist to look53. This

theory usually include a lot of close u%s of the lead singer. 6or our music video/ we are going to close u% video. #tyle of $ideo There are three different ty%es of style of video 1. 0arrative music video 2. $erforming music video 3. .once%tive music video +ur music video is narrative and %erformance music video. 6arrative7 Laura and 1ason are going act "ike a oor mum and a oor chi"d .erformance7 May is going to sing 8My dream8 !ith "aying the iano ay $hua who is the lead singer in our music

Requirements

1. .eo "e7 May, Laura, 1ason and Saeri

May + 2 singer !ho is singing 8My dream8 in the music video Laura + .oor mum 1ason + .oor chi"d Saeri + 0ditor

2. )e are going to use camera as devices 3. Laura and 1ason !earing o"d c"othes 4. May !earing !hite dress 5. M.9 + My dream by May .hua 6. )e are going to use I od Touch to "isten 8My dream8 7. )e are going to fi"m the music video in the schoo" :foodba"" fie"d; 8. )e are going to use scri t to fi"m our music video 9. )e are going to use com uter to !rite scri t and to create our music video.