Académique Documents
Professionnel Documents
Culture Documents
Program, Jan.- April 2008 Imperial College: London, England Professional Experience
www.rylanddevero.com
Assist in the development and execution of integrated, multi-channel marketing B2B campaigns using the following tactics: email, webinars, thought leadership, paid search, video assets, blogging and social media channels to drive demand generation and increase brand awareness Manage and create content for Prophet social media accounts and blogging platforms utilizing a combination of Facebook, Twitter, LinkedIn, Instagram, YouTube, and WordPress amongst others Creatively conceptualized, launched and currently edit and curate content for Prophets blog, The Inspiratory Manage and create content for company website, prophet.com Manage relationships with publicist, external vendors, research analysts and SEM provider as well as in-house production resources Act as digital and social media knowledge source to firm of ~310 employees Edited articles and rotated content on website daily Coordinated womens networking events in eight cities nationwide as well as webinars Wrote email marketing communications including bi-weekly newsletters and event invitations Managed company social media presence on Linkedin and Twitter
MERCHANDISE MART PROPERTIES, INC. CHICAGO, IL. Marketing Intern, The Chicago Market
Strategized and coordinated new client pitches with sales representatives Served as copywriter for quarterly direct mail pieces sent to current clients and prospects Relaunched company website to emphasize SEO and include industry news and trends Launched and managed social media platforms on Facebook and Twitter
Promoted The Chicago Market to attendees through online and direct marketing campaigns aimed at increasing market attendance Wrote mass marketing communication materials on behalf of the marketing, sales and leasing teams Managed Twitter, Facebook and LinkedIn pages as well executed a Twitter campaign and raffle during market Coordinated marketing sponsorships including first floor displays, cafe sponsorships and networking events
Collaborated with multiple reporters on story angles and structure as well as grammar, style and voice Copyedited, proofread and fact-checked text from manuscript through galley stages Conceptualized online-exclusive content, including multimedia
Wrote top 10 lists for the magazines namesake page as well as news stories for print and for the website. Contributed to weekly news and top 10 brainstorming sessions, pitched cover stories and feature ideas