ANTI-BULLYING CAMPAIGN

Adam Andrae Christina Culyba Katie Dorman Katherine Haywood

INTRODUCTION

SWOT Analysis Goals Research / Objectives Target Audiences

Strategies / Plan / Calendar / Budget

Evaluations

SITUATION ANALYSIS

Olweus Bullying Prevention Program

Inclusiveness, communication, respect

SWOT ANALYSIS

Strengths:

Raise societal awareness of bullying issue

SWOT ANALYSIS

Weaknesses:

Program has not been in effect for ideal time of 10-15 years Individual classes of bullying discussion Need large groups or events to determine issue and then break into smaller groups

SWOT ANALYSIS

Opportunities:
To raise awareness in males aged 11-14 To provide parents more information To train parents, faculty, and students about what to do in these situations Use media & social media to promote issue

SWOT ANALYSIS

Threats:

Families denying bullying occurs Fear of speaking up for rights Societal indifference to topic

GOAL STATEMENT

To demonstrate and raise awareness of the harmful effects of bullying to parents of children in Moon Area middle schools

RESEARCH

Internet background research on bullying in Pennsylvania

Surveys to 60 Moon Area School District parents

OBJECTIVES

1.) To increase the awareness of bullying in parents with children ages 11 14 in the Moon Area School District by December of 2014.

2.) To increase the awareness of bullying and its outlets to children ages 11 14 in the Moon Area School District by December of 2014.

TARGET AUDIENCES

Parents of children ages 11-14

Secondary audience: children ages 11-14 in Moon Area School District

CENTRAL MESSAGE / THEME

Bullying is wrong Portray bullying as un-cool

Cool kids dont bully

STRATEGIES

Events Celebrity role model

Collaborate with MASD on an informational website

TACTICS / ACTION PLAN

Host events in Moon Area School District for parents and children Set up Facebook group for parents and separate one for children

Interactive & easily accessible

TACTICS / ACTION PLAN

MASD Event flyer

SCHEDULE / CALENDAR

BUDGET

EVALUATION

Survey students in MASD to access bullying frequency increased, neutral, or decreased? Survey parents of children in MASD

REFERENCES

Moon Area School District. (n.d.). Moon Area School District. Retrieved November 7, 2013, from http://www.moonarea.net/202/attending Arnold, C. (2007, Nov). Beating bullying is focus of initiative. New Pittsburgh Courier. Retrieved from http://search.proquest.com/docview/368043461?ac countid=28365