CORPORATE SOCIAL RESPONSIBILITY (CSR) of NIRMA

Manoj Bhalani(12MBA006)

Out Line
What is CSR? About NIRMA Company Profile Company's Vision CSR Activity Benefits for Society References

What is CSR?
CSR is Making Good Business Sense.

In simple CSR is about how companies manage the business processes to produce an overall positive impact on society.

About NIRMA
One of the worlds largest and most integrated manufacturer of detergent and toiletries. Largest player of Indians detergent market with a share of 38%. 2nd largest toilet soap market in the country with a share of 20%.

Company Profile
Type: Industry: Founded : Headquarters: Key people: Products : Revenue: Public FMCG 1969 Ahmedabad, India Karsanbhai Patel Nirma detergent, Nima soaps Rs. 3504 crores (2012 standalone) Rs. 5008 crores US$ 1.12 Billion (2012 consolidated) 14000 www.nirma.com.in

Employees: Website:

CSR BY NIRMA

Company's Vision
NIRMA is a customer-focused company committed to consistently offer better quality products and services that maximize value to the customer.

CSR Activity (Directly)

NIRMA Education & Research Foundation (NERF) in 1994. NIRMA University
Institute of Technology Institute of Management Institute of Pharmaceutical Sciences and Institute of Diploma Engineering.

NIRMA Memorial Trust and NIRMA Foundation Chanasma Ruppur Gram Vikas Trust

CSR Activity (Indirectly)

Good Quality product with Low price Rural area development Employee Satisfaction Continuously exploring & developing new products & processes.

Benefits for Society

Community Welfare Women Empowerment Education Facility Good Health Environment Medical Facility

References
http://www.nirma.co.in/images/comimg/corp _presentation.swf http://www.nirma.co.in/social_responsibilities .htm http://www.mallenbaker.net/csr/definition.ph p

Thank You