Membangun Loyalitas Wisatawan Melalui Peningkatan Kualitas Obyek Wisata, Promosi dan Kepuasan Wisatawan di Kawasan Wisata Tawangmangu

Karanganyar
Endang Sulistiyani Politeknik Negeri Semarang Abstract: Based on the statements of the ministries of Culture and Tourism, the number of domestic tourists has increased in quantity and tourist expenditure. Increasing number of tourists is not separated from the loyalty of travelers who are always constructed by the management area of tourism. The tourist loyalty will certainly affect the parts of other tourism such as hospitality, travel, trade, industry, entertainment and so forth. Tourists who are loyal will likely involve in the campaign, especially word of mouth. Respondent characteristics data and promotion media is analyzed with frequency distribution. Tourism object quality Tawangmangu and tourist satisfaction level is measured to base scale reference Likert five numbers to every attribute. Promotion quality is measured with tourist perception towards tour object promotion effectiveness Tawangmangu that base scale Likert five numbers. tour object tourist loyalty Tawangmangu measured with scale Likert five numbers. tour object quality contribution and promotion quality towards tour object tourist satisfaction Tawangmangu analyzed with doubled regression technique. While tourist satisfaction contribution towards tourist loyalty is analyzed with simple regression technique Key words: Tourist, promotion, satisfaction, loyalty