Etika Persaingan dalam Periklanan

Makmun Riyanto Staf pengajar pada Jurusan Administrasi Niaga, Politeknik Negeri Semarang Abstract: Advertising is the one of the ways in the competition today. Advertisement is the hope of most producers in linking their product with their customers. By competitive advertising, the advertisers try to develop choices/ options on certain trademarks by showing/expressing the advantages of product. Although a competition is possible, it is done in accordance with the privating ethics, i.e. honest, responsible, obeying laws, and social culture, based on healthy competition without looking down on other product. Key words: competitive advertising, comparative advertising, advertising ethics