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PSG INSTITUTE OF MANAGEMENT: COIMBATORE Sales Force Management (12GMB !

Conce"ts
1. 2. 3. 4. 5. #. &. '. ). 1*. 11. 12. 13. 14. 15. 1#. 1&. 1'. 1). 2*. 21. 22. 23. 24. 25. 2#. 2&. 2'. 2). 3*. 31. 32. 33. 34. 35. 3#. 3&. 3'. 3). 4*. 41. 42. 43. 44. 45. 4#. 4&. 4'. 4). 5*. Sales call allocation grid Sales Budget Vs Sales Quota Adaptive selling AIDA Approach SE Vs !"S $rail %lose Sales ead Sales (otential (rospect (ool Sti+ulus ,esponse Sales !orecasting -ar.et De+and Delphi -ethod $op do/n approach Sales 0orce auto+ation "rder %apture +odule Sales ,outing -apping -ethod Sales lea.age (oint sales volu+e ,oute (lan -ethods used 0or deciding sales e1penditure %ross +argin Quota E1pert "pinion %,- Vs S!A 2SA 3o4 anal5sis 3o4 Description 3o4 Speci0ication Stress Intervie/ Sales 0orce surve5 Vs Sales 0orce audit %%% 2no/ledge techni6ues BS%apa4ilit5 7ap E(SS -8 -odel (leteaued sales person ,ole (la5 $A Vs $% Bonus Vs Incentive -ar.eting Audit %o++ission 4ase Vs %o++ission ,ate Sales 0orce audit Sales anal5sis %o+pensation -i1 ,"AIndirect -onitor5 4ene0it %o+pensation %ontri4ution Approach 9al.er -odel o0 -otivation ,ein0orce+ent

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