Proposed Format of the Feasibility Report for the Proposed Glory House Church in Nairobi, Kenya 1 Terms Of Reference

!"ecuti#e $ummary % &ission and 'ision ( P!$T)! *nalysis (+1 Political (+ !conomic (+% $ocial (+( Technolo,ical (+- !n#ironmental (+. )e,al - $/OT *nalysis -+1 $tren,ths -+ /ea0nesses -+% Opportunities -+( Threats . Current &ar0et *nalysis 1)eadin, Churches in Nairobi2 .+1 Christ is the *ns3er &inistries 1C4T*&2 .+ &a#uno Church .+% 5ubilee Christian Church .+( /inners Chapel .+- Nairobi )i,ht House Chapel .+. Nairobi Chapel .+6 Nairobi 7aptist Church .+8 PC!* $t+ *ndre3s Church .+9 *CK *ll $aints Church .+1: ;eli#erance Churches 6 Current &ar0et *nalysis 1!mer,in, Churches in Nairobi2 6+1 Purpose Centre 6+ Fountain Gate Church 6+% $olution Centre 6+( !a,les Nest Church 6+- )atter Glory Church 6+. The /aterbroo0 Church 6+6 True 'ine &ission 8 Core $trate,y 8+1 Tar,et &ar0ets 8+ Competitor Tar,ets 8+% Competiti#e or ;ifferential *d#anta,e 8+( Positionin,

9 &ar0etin, &i" ;ecisions 9+1 Product 9+ Promotion 9+% Price 9+( Place 9+- People 9+. Process 9+6 Physical !#idence 1:+ Conclusion