Reliance Retail

Submitted to Dr Shamsher Singh HOD - MBA Submitted by Md Akramul Haque 07561203912 MBA IV Sec-B

Reliance Retail

Head Of RIL:- Mukesh Ambani Market Value:-US $36 Billion Turn Over:-US$ 27 Billion in 2007.

Scope of Reliance Retail

India ranks first for top international destination for retail investment. It estimated market value is US $350. 96% is unorganized market. Organized sector is between 2 to 6 %. Will increase by 15 to 18 % by the Year 2015.

Scope of Reliance Retail

The food retailing is expected to grow to US$ 1.6 billion over the next five year. due to grow in middle class income retail sales will surge 35% a year. India is fourth largest economy in purchasing parity terms after USA, China and Japan.

Reliance Retail Strategy

Aims at investing US$ 5 Billion in a Pan India . It consist small and super size stores. It will generate One million jobs. It will achieve US $ 25 billoin annual sales. Reliance fresh consist of an average area of 2200 to 4000 sq ft.

Rapid Expansion
Moving rapidly to achieve 100 million sq ft of retail space. It comprising 6000 outlets. RIL Plans to operate in 784 cities.

Supply Chain
Try to integrate agriculture and retail. Company plans to create 1600 huge procurement and distribution hubs titled Reliance Mandi. Reliance group is building a co-operative agriculture movement that will boost production. Reliance is reported to buy 40-strong fleet of 35tonne cargo planes for transporting its goods. Reliance will build 85 logistics centers to move food product to retail outlets and to airport for export.

Conclusion
Will mukesh ambani be able to turn his dream into reality.His overambitious retail scheme of reaching 60% of India's population. The project is ridden with obstacles.First , changing the indian consumer regressive mentality and the other surmounting the innumerable infrastcture blocks.

Thank You