STRATEGIC REPORT ON ANALYSIS OF PROMOTIONAL & MARKETING STARTEGIES.

FOR

CADBURY INDIA LTD.

A PROJECT SUBMITTED AS A PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION TO GURU GOBIND SINGH INDRPRASTHA UNIVERSITY Guide: Ms. Sandhya Tanwar Submmitted by: LAKSHAY KATHURIA BBA(M2)(g) 12090301710

Institute of Information Technology & Management, New Delhi 110058

Batch (2009-2012)

CERTIFICATE

I, Mr LAKSHAY KATHURIA

Roll No. 12090301710 certify that the Minor Project

Report/Dissertation (Paper Code BBA-310) entitled Strategic report on analysis of promotional & marketing strategies of Cadbury india ltd is completed by me by collecting the material from the referenced sources. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student Date: Certified that the Minor Project Report (Paper Code BBA-310) entitled Strategic report on analysis of promotional & marketing strategies of Cadbury india ltd. done by Mr. LAKSHAY KATHURIA, Roll No. 12090301710 is completed under my guidance.

Signature of the Guide Name of the Guide:Ms. Sandhya Tanwar Designation: Associated Proffesor Date:

Countersigned

Director/Project Coordinator

ACKNOWLEDGEMENT
I worked under the supervision of Ms.Sandhya Tanwar on the project entitled Strategic report on analysis of promotional & marketing strategies of Cadbury india ltd. I express my heartfelt gratitude to my teacher for their inspiration, painstaking efforts and scholarly guidance placed at my disposal ungrudgingly. I am highly indebted to my teacher for allowing me to draw upon their valuable time and kindness during the execution of my project work. I would also thank to thank my family and friends who have provided me constant mental support throughout the project.