AUDIENCE

Charlotte Scott, Abigail Nicholls and Emily Harris

It is important for a media product like a film to appeal to the
audience because otherwise there would be no consumers of
the product and be no purpose of producing it. Films are made
to make a profit and without an audience they wouldn't make
any profit. An audience is the ideal group of people which will
watch and consume the film, without an audience there would
be no point.
The target audience for our film are males and females of the
ages 15-30. We aimed it at a younger audience as we was
able to construct a film which connected with them. We have
aimed it at the demographic groups C2DE but people who fall
into the category of ABC1 may also watch our film.
To research our audience, we created a questionnaire to gain
the opinion of them. The audience wanted a realistic film
which portrayed the true colours of society but entertains the
audience too. They may want to see these things because it
allows them to connect with the narrative of the film and to see
solutions to the problems which they are facing within society.
THEORISTS
Richard Dyer His theory of Utopian solutions doesn't apply
to our film because we show a more realistic view upon
society therefore isn't perfect.
Blumler & Katz The theory of Uses and Gratifications. Our
film would fit under personal identity because our film gives an
insight into Elizabeths life and represents the behaviour of
youths. It also fits under social interaction because it gives an
insight into the circumstances of others (Elizabeth) and our
film can be a basis for conversation and social interaction due
to the issues we present.
Frankfurt School The Hypodermic Needle theory doesn't
apply to our film because we allow the audience to think for
themselves and be an active audience.
Laura Mulvey The theory about objectifying women, we go
against because despite Elizabeth being vulnerable she
realises she can be an independent woman and Kyle doesn't
take advantage of this.