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  • Assignment #1

    Transféré par

    Samiya Tabassum
    17 vues1 page
    Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

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    Titre original

    -Assignment #1 (1)

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    Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

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    © All Rights Reserved
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    17 vues1 page

    Assignment #1

    Transféré par

    Samiya Tabassum
    Some claim mass mark eting is dead while Others counter there will always be room for large brands employi ng marketing programs to target the mass market. Take a position: mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme TXT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Individual Assignment #1

    Marketing Debate: Is Mass Marketing Dead?


    With marketers increasingly adopting more and more refined market segmentation s
    chemes fueled by the Internet & other customization efforts some claim mass mark
    eting is dead. Others counter there will always be room for large brands employi
    ng marketing programs to target the mass market.
    Take a position: Mass marketing is dead versus Mass marketing is still a viable
    way to build a profitable brand.
    Submission Date: March 16, 2014 (Sunday)
    Page Limit: 4 pages
    Submission Mode : Hardcopy

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