Task 2: Commercial and Non-Commercial Goals

Identify and fully explain both commercial and non-commercial goals that Cadbury
holds. Your explanation should demonstrate a comprehensive understanding of
why Cadbury holds these goals (what are Cadburys motives and payoffs), how they are
achieved and the consequences (both micro and macro) for society of Cadbury fulfilling
their goals.

Commercial Goals

Profit Maximisation
Cost Reduction
Sales Maximisation
Producing goods of a high quality
Maximising market share

Non Commercial Goals

Providing employment opportunities
Minimizing environmental impact
Assisting local community groups
Providing services that are currently available in the community

Here are some additional notes to think about when you are answering Task 2

Commercial Goals

Profit maximisation: Pricing, Business, Sell goods as sole source of income, Stay
in business, Expansion and Development, In a competitive market. Micro, more
money. Macro,
Cost reduction: Reduced number of workers (refer to task 1a. Table), waste
reduction, Buy and process core ingredients in bulk, More specialised capital
used. Micro, loss of jobs. Macro, overall unemployment
Sales maximisation: Perishable stock, Economies of Scale (being able to buy
more of the core ingredients in bulk brings the per unit cost down), Product
placement Macro, decrease in price. Micro, more money, more chocolate
Producing goods of high quality: Customer satisfaction, Customer retention,
specialisation (focus on the production of each good with a greater level of care),
Micro skilled workers, Macro national and international consumption
Increasing market share: reduce number of competitors, increase in sales,
stability and control in market, Macro, decrease in market competition and
selection. Micro
Non-Commercial Goals

Providing employment opportunities: Local jobs (loyalty to the region),
Domestic good Micro and Macro, providing jobs
Minimising the business impact on the environment: Waste, recyclable wrapping
paper shift, palm oil, recycle water for plant, fair trade Macro
Assisting local community groups: Jaffa race, Cadburys Kids Festival Week,
Sponsorships. Micro, local.
Providing services not currently available in the community: Tourism Micro and
Macro
Satisfying make an adequate (but not maximum) profit