CEP Lesson Plan

Teacher/s: Janet Xu and Xiao Yang

Level: Advance 4 Date: 02/13/2014
Goal: Co!rehend and !roduce ne" structure and tal# a$out related to!ics
Objectives: %&n a !er'ect "orld( Students Will Be A$le To)
1* use +as)as, too)to and so)that- to co!are advertiseents and !roducts*
2* as# 'or suggestion and give recoendation "hen sho!!ing 'or !resents*
3* use related voca$ular. and advertiseent techni/ue ters to coent on an
advertiseent*
Thee: Advertiseent
Aim/Skill/Microskill Activity/Proce!re/Sta"e #nteraction Time
Review or Preview (if
applicable)
&ntroduce soe voca$ular. related to
0alentine1s Da.* As# students "hether
the. cele$rate 0alentine1s da. in their
hoe countr.* %2ar u! conversation
to get students to tal#(
Linking & Transitioning to rest of
lesson: Festivals are great time for
advertising. Valentines day is no
exception. Now I am going to sow yo!
tree advertisements a"o!t te
Valentines day. #ile watcing te
ads$ please try to recall wat we
learned a"o!t target a!dience
yesterday.
%&&'T(
3
ins
Activity 1:
)*ow tey get yo!r
money+, ''' advertisement
tecni-!es
Transition to ./: #e 0!st
learned ow to talk a"o!t
advertisement. Now yo! are
a"le to not 0!st say )I like
an ad "eca!se it looks
good,$ "!t analy1e
specifically and give reason
to s!pport yo!r opinion. Its
important to "ack !p yo!r
opinion wit reasons and
examples in conversation. It
makes people !nderstand
2re'&tage: #atc tree advertisements
one "y one. &top after eac
advertisement to let st!dent identify
target a!dience. 3fter tat$ ask
st!dents to vote teir favorite ad and
give teir reasons wy.
4!ring &tage: Introd!ce te
advertisement tecni-!es )&logan5
6epetition5 7andwagon5 Testimonial5
8motional 3ppeal5 3ssociation5
9ele"rity endorsement, "y identifying
tem in te advertisement examples I
prepared. 3fter introd!cing eac
tecni-!e$ ask st!dents to look at te
ads tey "ring to class and try to
identify. 3sk te st!dent to sare wit
te rest of te class if tat tecni-!e is
!sed in is or er ad.
&&'T5 &&'&&5
23i
ns
yo! "etter. In te following
activity$ we will practice
more a"o!t giving opinion
and provide reasons to
s!pport yo!r opinion$ "!t in
a different sit!ation. *ow
many of yo! ad ard time
tinking a"o!t wat present
to "!y for yo!r partner on
Valentines day+ #at do
yo! do if yo! cannot tink of
anyting+... :es we can ask
o!r friends for teir advice.
3sk && to talk in pairs a"o!t te ads
tey "ring. In addition to wat tey
learned yesterday. 3dd te part of
tecni-!e analysis. &o te talking will
"e str!ct!red in tree parts:;(
4escri"e wat te ad is a"o!t /(
Identify target a!dience %give
evidence( <( Identify te tecni-!e
!sed
T will first model te tree'part
str!ct!re and write te str!ct!re on te
"oard$ ten let tem practice in pairs.
2ost'&tage: 3dvertisement is
everywere in te city. Try to pay
attention to tem on yo!r way ome
today. Try to go tro!g te tree'
part str!ct!re we practiced 0!st now
wen yo! look at an ad in te metro or
wen yo! watc TV at ome. Talk to
yo!r family or friend a"o!t it like we
did in class. :o! are te expert now=
%Tangi"le >!tcome(
Activity 2:
3sking for &!ggestion and
giving recommendation
Transition to .<:&o we
learned ow to ask for
advice$ to give
recommendation and
politely t!rn down an
advice. To!g we practice
tis in te context of
coosing a present. Tese
tecni-!es and sentences
can "e !sed everywere in
life. :o! may !se it to talk
a"o!t were to go for yo!r
spring "reak. #at to do on
te weekend. 3 lot of times
we need advice and we
2re'&tage: && read te conversation on
p.? of te text"ook.
4!ring &tage:
@o tro!g te text and make s!re &&
!nderstand ow te conversation
developed referring to te f!nctions.
3sk && to make teir own conversation
in pairs$ adopting te same str!ct!re
"!t cange te content to )wat
present to "!y for Valentines day or a
friends "irtday,$ and try to !se te
)soAtat, )asAas, )tooAto,
grammar str!ct!re tey learned
yesterday in teir conversation.
3sk && to ela"orate a little "it more.
3dd a part were te first
recommendation is t!rned down. 3sk
&& )*ow do we t!rn down peoples
T455
55455
30i
n
provide advice for oters.
3nd now yo! can do it in
8nglis too. Now I will give
te floor to Banet.
s!ggestion politely+,
T models for st!dent and write down
typical re0ection sentence on te
"oard.
Talk wit yo!r partner again wit an
ela"orated version incl!ding a
re0ection.
2ost'&tage: #ork wit yo!r partner.
6ecall yo!r conversation and write
down te f!nction of eac part of yo!r
conversation. 3sk vol!nteer to report
to class and te wole class come !p
wit a wole pict!re of te f!nctions
incl!ded in te conversation.
Activity 3:
Catcmaking
&o now weve talked a"o!t
Valentines 4ay$ wic is
tomorrow$ Id like to
introd!ce yo! to an
interesting concept$
matcmaking.
Transition to .D: Looks like
we ave some pairs= *ope
yo!r cildren en0oy teir
first dates on Valentines
4ay tomorrow= Cay"e now
tey need to pick a
resta!rant for dinner$ and
some ads may elp tem o!t.
>ter tan TV ads$ teres
also radio adsAA
2re'&tage:
Introd!ce te str!ct!re asAasA$ not
soA asA$ and review Aeno!g$ tooA
to..$ and soAtatA
Talk a"o!t matcmaking in teir own
co!ntries
4!ring &tage:
2rovide eac st!dent wit one seet
wit profile of te sonEda!gter
&s read te profile and add more
details on te seet as desired
4emonstrate te activity wit anoter
co'teacer$ !sing sentence str!ct!re
a"ove
&ow st!dents te sentence str!ct!res
to !se on te "oard
*ave st!dents wit a son line !p and
pair tem wit st!dents wit a
da!gter
&t!dents introd!ce teir cildren to
one parent at a time
&witc pairs and after meeting all te
parents$ st!dents go "ack to teir seats
and decide wo tey wo!ld like to pair
teir cild wit
2ost'&tage:
5tudents share "ho the. "ould li#e to
atch their children u! "ith and state
T45s
5s45s
3in
3in
2in
13i
n
reasons using certain structures on the
$oard
5ee i' the other !arent agrees* &' so, "e
have a atch6
3in
Activity 4:
6adio 3ds
Transition to #rap'Fp:
2re'&tage: Talk a"o!t te difference
"etween radio ads and TV ads
6eview of te concept of target
a!dience%gender$ age gro!p$ social
stat!s$ profession$etc.(
4!ring &tage:
Listen to tree radio ads$ one at a time.
4ecide wat eac is advertising and
wat gro!p of people eac one is
designed for and sare answer and
reasons wit a partner.
2ost'&tage:
6eport partners answer to te class.
%Tangi"le >!tcome(
8rror'correction
T45s
5s45s
3in
13i
n
3in
Wrap-up Lesson 8val!ation 2roced!res:
8xit tickets:
#rite down one sentence !sing one of
te new str!ct!re and two new words
learned
T45s 3 in
7aterials :
Te8t$oo#, !re!ared handouts, videos, audio 'iles
Antici!ated 9ro$les : 5uggested 5olutions:
44&t1s a ne" classroo and "e are not sure ho" e8actl. the edia e/ui!ent "ill $e* &'
"e cannot !la. the advertiseent video "ith the !ro;ector, "e "ill use other
advertiseent in aga<ines as e8a!les*
44=neven nu$er o' !arents 'or activit. 34444
>ave t"o students !air u! and $e !arents or o and a relative*
Contingenc. 9lans %"hat .ou "ill do i' .ou 'inish earl., etc*(:
Tal# a$out hoe"or# assigned, and go through the reading !assage, or tal# a$out
0alentine1s Da. traditions in students1 hoe countries*
9ost4Lesson ?e'lections: