Description of Venture Detail is important, talk about product which is actual facility.

Mission Statement Our mission is to provide the community with a facility that will help the
youth of the community enjoy the sports that they love. We provide our customers with high
quality service and help children reach their athletic goals whatever that may be.
a. Products To start off, our products will be floor space for various activities such as
letting youth leagues rent the space it for money. Volleyball, Basketball, Baseball/
Softball, Soccer, and Cheerleading clubs will be our customers. The surrounding high,
school athletic teams will also be our customers. We will host multiple tournaments for
youth groups in the surrounding counties. We will also host party events such as renting
our facility to families who want to have their childs birthday there. Coaching
conventions, individual training sessions will also go on at our facility. We are also not
just renting space to people, we will be offering our customers food, beverages, and
quality service. We will provide a space for children to play the sports they love, and we
will provide a place where parents can socialize with each other and watch their children
play.
b. Service Our service would be lending this floor space to them, our workers service
would include essentially anything that the youth leagues/ high school teams need to
conduct whatever they want to use the floor for. We will also be offering our customers
with the convenience of having a large facility for their teams to get their games and
practices in. Our staff will include Matt Slaby who played college basketball, and two
college baseball players in Alex Rodriguez and Mike Pudlo. These three can hold
training sessions for children playing sports. Also we will be serving the parents and
children food and beverages during and after games. Another service that we are
thinking about getting into is hiring a part time photographer to be on site and take photos
of children. This service would most likely be outsourced with another a local
photography company.
c. Size of Business land 3 acres at 375,000. The building will be 26,000 sq. ft. and will
cost 1.5 million. KSW construction will clear our land and build a building that is 26,000
sq. ft. We have an estimate on what the lay out will look like. As far as the amount of
people working we will only need one or two positions to be filled to work the front desk.
Matt Slaby will be our CEO of the company. Haley Muir will be our COO of the
company. Alex Rodriguez will be our CFO. Mike Pudlo will be the Marketing Officer
for the company.
d. Office equipment Our office equipment will include 5 desks, 8 basketball hoops, 4
volley ball nets, 10 basketballs,10 volleyballs, 4 soccer balls, and two batting cages. Our
personnel will be the four of us and maybe two other part time workers. Our office
equipment costs will be discussed in our financial plan
e. Background of Entrepreneurs: Haley COO, Alex Finance, Matt Management,
Mike Marketing. Our background information is at the beginning of our business plan.

The mission of our new venture is to open a sports and recreational center for the
City of Athens. We will provide service and a product for anyone who is interested in
using our facility. Our focus will be on the five counties surrounding Clarke County
(Oconee, Oglethorpe, Madison, Jackson, and Barrow). We are going into business
because we are all passionate about sports, there is a high demand for gym floor time in
Athens due to the lack of open gyms for youth leagues such as volley ball, basketball,
soccer, baseball/softball, and cheerleading, and to make money. Also we feel that with
our unique set of skills/majors will allow us to be able to successfully open and run a
sports and rec center in the city of Athens. We will be successful in this venture because,
there is a high demand for what we are doing and we will do what needs to be done to
reach our customers and help us achieve our goal. The business will be located in
Athens, GA. Our building will be brand new. The location is crucial for us because it
will be around many communities that have up and running youth leagues, the only
problem is they have no place to play their games, thats where we come in. There are a
number of high schools within 4 miles of our facility which will be prime spots to hand
or brochures and get our name out to kids. The counties of Barrow, Oconee, Jackson,
Madison, and Oglethorpe will play a major role in the success of our business. For
example, Oconee County is one of the largest growing areas in Georgia. It was also rated
the top school district in state of Georgia. The average age in Oconee is 35.2, which tells
us that these people have settled down and have started to raise a family. Another good
fact to state is that 67% of the population in Oconee has either a private wage or a salary.
Jackson County is another up and coming county. The median household income in 2009
was $45,252 and the average age is 34.6 years. Barrow County sees its average age at
32.5 years and their median household income is $46,180. We believe that these 5
counties will provide us with customers and hopefully that would take care of some of
the advertising part of our business. Also these high schools may need places to practice
if their gyms are being used. We will have high schools practice at our facility.
Marketing plan
a. Pricing Our pricing will be around $55/ hour of gym space rented; this price is higher
than the amount that is used at the facility that we are using as a model. The company
that we are using as a model is out of Stoughton, WI. Sports Enhancement Academy is
the company that we are using as a model for our business. We believe that our price can
be higher than this facility because our market of customers is much larger than the
market of customers that the company has in Wisconsin. The amount of youth leagues
that are located around our location is larger than the market in Wisconsin.
b. Promotion We will be in contact with several of the local restaurants, ice cream
vendors, and companies to set up promotions. This will be a way to make money off of
advertisement posters that we will have in our gym. We have a couple of very interesting
ideas for our promotions that we will offer. For example there are 4 pizza places within 2
miles of where our facility will be: Dominos Pizza, Foxs Den Pizza, Bulldawgs Pizza,
and Peppinos Pizza. These companies will be interested in our business because after
games kids will be hungry and we can offer a promotion that helps these pizza places out.
In return, we will have these restaurants sponsor/pay for some of the equipment that we
have at our facility. These promotions could be something like us giving wristbands to
the kids that played in that nights game, and having those wristbands be used for free ice
cream at one of the restaurants after the game. Ideas like this will help attract restaurants
to want to do business with us and help sponsor some of our events.
We will offer several local companies the opportunity to buy banners and advertisements that
we will put up on the walls of our facility. Local businesses will realize that our customers are
people around the area and will want to have their companys information on the walls of the
facility where local people go to. These banners will be a great way to receive a constant
payment coming into the company. Hotels will also want to purchase advertisements in our
facility because if there are tournaments and kids are traveling from far away, they will need to
stay at hotels. Our company can serve as an advertisement for local hotels; we will of course
charge the hotel with a monthly cost to have their advertisement up in our facility. We will
charge these local business a fee of $50 per month for a advertisement/ banner in our facility.
c. Distribution Since our product is essentially our facility we will not need to distribute
our product. However we will be actively marketing our facility while our facility is
being built. We will be doing this by handing out brochures to local schools and county
centers. Also we will have an up and running Facebook page and Twitter account. On
these social media sites we will be posting information of different tournaments and
games going on, and also posting pictures of the facility and the games that go on during
the tournaments.
d. Product Forecasts Since our product is the facility, the forecast for it will remain the
same. All that will change is the necessary cleaning and repairment that will be needed
to maintain the facility.
e. Controls/Uncontrollable We will be able to control our product, which is our facility.
We can control the cleanliness of it, how we market it, and who we do business with.
Some uncontrollables that we may encounter is the market in the counties that make up
our target market. One uncontrollable that will play to our advantage is that there are
over 600 youth travel baseball and softball teams in northeast Georgia that all need
batting cage time. Our facility can help with this.
f. Customers Our customers will be located in the six counties (Clarke Oconee,
Oglethorpe, Jackson, Barrow, and Madison). In these six counties we will have a total of
45 elementary schools, 3 primary schools, 18 middle schools, and 15 high schools. We
will target these schools with our marketing efforts. Another large customer for us will
be the local youth groups that are around the area for the six counties. Another customer
for us will be people who want to use our facility for camps, birthday parties, and any
event that will need a large space.
g. Support Groups the support groups that we have behind us will be several youth
leagues in the area, which need a facility to play their sports. The support groups that we
have lined up as customers are:
a. Georgia Juniors VBC club of 90 100 families currently. They are looking to
combine with two other small area local clubs to create a larger single club closer
to 200 250 families. We are looking to take 2 3 night of full gym court time
per week during club season.
b. Core Soccer Futsal (indoor soccer on gym floor) groups are tied in for hard-
court time usage. Core Soccer offers many different summer camps that help kids
work on their strength speed and agility. This soccer club will be using our
facility for some of their camps.
c. Athens Volleyball Academy The highest percent of this clientele will be youth
age kids 1
st
8
th
grade, this group of people are looking to rent court time for
seasonal year round clinics, camps and training. AVA will be the leader in
developing youth volleyball in northeast Georgia. Those players will eventually
graduate into Georgia Juniors VBC.
d. Athens Premier Youth Basketball this group is around 350 400 families
around the age of 3
rd
7
th
graders boys basketball teams. This league is spread
out all over the Athens area, and they are forced to play in a single court gym for
league and tournament games and practices. These single court gyms are very
inopportune for such a large group of kids. They are in need of gym floor space
and time. Their leagues run from 8am 8pm on Saturdays.
e. Upward basketball and Cheerleading this is another large group of families (300
350 families). This group of kids is from PreK 4
th
grade boys and girls. This
league is currently run out of 2 local church gyms with one full basketball court
split in half. This is also too small of a venue for this large of group and we know
that this group is looking for a large facility to hold their practices and games.
This league runs form 8am 6pm on Saturdays.
h. Competitors Our main competitors will be in Atlanta, GA, where there are a couple
facilities similar to ours. However our customers are more than an hour away from the
facilities in Atlanta. Our facility will offer a convenient location for our customers
wants and needs. Another competitor will be the Athens-Clarke County Leisure Services
Department, this facility is fairly close to ours but we offer a very different product, our
facility. Our facility will have more gym floor space than the ACC Leisure Services can
offer. This gives us a huge advantage; we can run much more tournament games in a
shorter amount of time. We also can host more practices than the facility can at the ACC
Leisure Services.
i. S.W.O.T. Analysis
a. Strengths As a company our strengths are going to be our product and our
customers. We believe that our product is superior to our competitors because it
offers a larger space for our customers to do whatever they need the space for.
Also our facility is in a much better place than our main competitor in Atlanta.
Our facility is a lot closer to our target market making it superior to our
competitor. Another strength of our company is our management team. Matt
Slaby, Alex Rodriguez, Haley Muir, and Mike Pudlo all have a passion for sports
and love helping kids. We really believe that this will work and we will be able to
start a profitable business.
b. Weaknesses The initial weakness of our company is going to be the cost of our
business venture. This is a very expensive project, which will require a lot of
money upfront to get the business started. Also a weakness of this new venture
will be that we are entering a location that we are not familiar with.
c. Opportunities We will have multiple opportunities for growth. We have
estimated that our sales will increase 6% each year. This is due to a growing
market of customers (see demographic data). We will also have multiple
opportunities to get revenue from multiple local businesses. Local businesses will
want to advertise their companies in our facility because it will help them gain
attention and new customers. This is a great way for us to continually make
money each month other than making money off our gym space rentals.
d. Threats The threats that our business faces is the economy of our target
counties. The economy as of now will be sufficient enough for our company to
become very profitable, but there are things that we cannot control like a
recession that will lead to a drop in our revenue. Another threat that is not
current, but may become a problem is the threat of competitors. As of now we
will be the only businesses in the area like ours. However as we become
successful other people may see what we are doing and may want to get into this
type of business.

Social Media will be huge in our advertising strategy because young people use social media a
lot. We will start by creating a Facebook page, we will do this to start to create interest and get
our name out to the high schools in the area. With these pages we will be posting pictures of the
facility, tweeting special events or sales promotions that we are having. We will target high
school coaches, youth league directors, and grade schools. Once we contact these people our
hope is to get them to come to our facility and try it out and see how they like it. After they have
had a positive experience, when the games/practices are done the childrens parents will pick
them up from our facility. Parents play another key role for us because we can use them to help
spread the word of mouth to other parents about this great new facility where their kid plays his
sports games. Also we will be using ads in local newspapers about the new arrival of our
company, special events, and sales promotions. We will have a person on staff, Mike Pudlo, that
goes out and talk to people about our company constantly. Mike will help people get new
customers foot in the door, and then it is up to all of us to make their experience at our facility as
best as it can be. Mike will be traveling to the surrounding counties, to look for new customers.
Our trading zone will consist of 6 counties Clarke, Oconee, Oglethorpe, Madison, Jackson, and
Barrow County. We will go after these counties because we know that our customers will be
willing to drive the distance to come to our facility.








http://www.athensclarkecounty.com/index.aspx?nid=148
http://www.georgiastats.uga.edu/crossection.html