Fellowships Social Media Strategy

September 2013
SOCIAL MEDIA AT A GLANCE
/FellowshipLR
575 Fans (11/12/12), 2090 (8/21/13)
Main Demo: Female 35-44 years old
Secondary Demo: Female 25-34 years old
Fun facts: 0% of fans are male/female 13-17 years old; 0%
male 55-64; only 3.7% female 55-64; 0% male/female 65+
/FellowshipCabot
181 Fans (11/12/12), 260 (8/21/13)
Main Demo: Female 35-44 years old
Secondary Demo: 25-34 years old
Fun Facts: Has fans in every age group (13-65 years old
except male 65+
/FellowshipBenton
120 Fans (11/12/12), 207 (8/21/13)
Main Demo: Female 35-44 years old
Secondary Demo: Female 25-34 years old and Female 45-
54 years old. (Groups are virtually tied)
Fun Facts: Zero fans are male 18-24 years old; Zero fans are
male 65+.
/FellowshipOnlineCampus
708 fans (11/14/12), 913 (8/21/13)
Main Demo: Female 35-44
Secondary Demo: Female 25-34 and 45-53 are tied.
Fun Facts: Has fans in every age group
Other Fellowship Facebook Pages
Fellowship Worship
Fellowship Women
Fellowship Kids
FSM Little Rock (Friend Page)
Mustard Tree Art Production
FSM Cabot
Fellowship Missions
Surf Shack
Celebrate Recovery
Existing Facebook Groups
Fellowship Cabot
Fellowship 501
FSM Public School Parents
FBC Community Connection
FSM - Benton
FellowshipOnline.com
@FellowshipLR: 801 followers
@FellowshipCab: 93 followers
@FellowshipBen: 64 followers
@FBCOnlineCampus: 342 followers
Other Twitter Accounts
FllwshpMissions
Fellowship501
FWLittleRock
FSM_Benton
Fellowship_ML
FellowShipKids
FSMLittleRock
Fifty6
FellowshipWrshp
Facebook groups
other than 501 should
be transitioned to the
main page.
1
708 fans (11/14/12), 913 (8/21/13)
Main Demo: Female 35-44
Secondary Demo: Female 25-34 and 45-53 are tied.
Fun Facts: Has fans in every age group
FSM Cabot
Fellowship Missions
Surf Shack
Celebrate Recovery
FellowShipKids
FSMLittleRock
Fifty6
FellowshipWrshp
FACEBOOK PLAN
We have come to the conclusion that every campus of Fellowship should
be represented on one consistent page.
Churches much bigger than us, with many more campuses, are using this
method to reach large amounts of people on Facebook, and we believe
this strategy would also beneft us greatly.
As we grow and add additional campuses we believe that individual
campus pages will start to become too confusing, too cluttered, and our
message will spread way too thin. We think that using Facebook and
Twitter as an events promotion outlet might be the wrong way to use the
sites, and would like to cut back on doing so. Instead we should use
social media to create conversation and encourage the Body.
This will also help us meet the goal of being portrayed as one church.
examples
The Villlage Church
Austin Stone
Elevation Church
Celebration Church - Jacksonville, FL Church of the Highlands - Birmingham Bethlehem Baptist Church
Free Chapel - Georgia
NorthRidge Church - Michigan
RECOMMENDED FACEBOOK PAGES
The following are the only Facebook pages we recommend using, if the
ministry wants to continue...
Fellowship Missions
FSM pages for each campus (consistent names should be created)
These pages were chosen with the following in mind...
What is the potential reach of the page?
How often is the page being used currently?
Is it likely that the page will be monitored/flled in the future?
Does content require its own page -- is it too specifc for the main
Facebook page?

GUIDELINES FOR PAGE
CREATION
A ministry will have to put in a request to
create a Facebook page and will be granted
one if they meet certain requirements. For
example:
Who will fll the content? (Must be a
staf member)
What are some examples of
future content?
Are you able and willing to post at least
once a day?
Must be a main ministry, no silos or
sub-ministries
This will be decided on a case-by-case basis.
2
RECOMMENDED TWITTER PAGES
The following are the only Twitter handles we recommend that we
continue using, if the ministry wants to continue....
Fellowship Missions
FSM pages for each campus (consitent names should be created)
Fellowship 501
These accounts were chosen with the following in mind...
What is the potential reach of the page?
How often is the page being used currently?
Is it likely that the page will be monitored/flled in the future?
Does content require its own page -- is it too specifc for the main
Twitter account?

GUIDELINES FOR HANDLE CREATION
It will be a much easier process for a ministry to create a Twitter account
than a Facebook page due to the fact that Twitter speaks to more specifc
groups. However, ministries will still need to be able to show that a staf
member will be able to keep Twitter up to date with relative and varying
content.
Who will fll the content? (Must be a staf member)
What are some examples of future content?
Are you able and willing to post at least once a day?
Is your Tweeter willing to be spontaneous in posting? -- posting during
services, meetings, and Bible studies.
3
HOW?
More meaty content and less event promotion is needed. We believe that
getting the ministries more involved with social media through a management
system would be the best-case scenario.
Selected pastors/staf will be given access and will be able to post quickly and
spontaneously.
We would create a social media calendar, then those pastors will be respon-
sible for posting on that day. We can give examples or suggestions each time,
or the pastors can come up with their own content.
All content will be approved before posting. We also recommend that there be
a pre-launch discussion and training meeting for these selected pastors.
WHATS THE POINT?
So how should we use our social media presence at Fellowship? Why is it so important?
To encourage our own congregation and non-believers that are
connected to the church body online
To serve as a resource to our Body -- giving them blogs, videos, lessons to
grow in their faiths and become disciples
To attract the unchurched with a relevant, engaging online presence
through social media
To create a place of discussion and learning that lives outside of the walls
of the church
To provide a window into our churchs values for members and
the unchurched
graph grabbed from roar.pro*
social m
edia
m
anagem
ent system
s
Hootesuite
Sprout Social*
Media Funnel
Spred Fast
4
HOW? Continued...
Use cover photo to promote sermons series or large multi-campus events
Use cover photo for scripture or encouraging artwork (can be series related)
Create shareable content
Questions/polls
Post at least once a day
Create day themes (ex: Testimony Tuesday)
Encourage discussion, sharing, feedback by posting positions, questions, etc.
Reply to questions, prayer requests, and other comments
Post pictures to give an inside look into our church
Use videos created in house to promote, inspire, and create discussion
Be generally encouraging by speaking out to common situations etc.
What is
shareable content?
images
statistics
quotes
humor
tips/tricks
WHAT ELSE?
As we work together to create great
content for our Facebook and Twitter accounts,
we believe the next huge step will be to start a
blog. Blogging will be an easy way to really bring
any online discussion up a notch...giving real value
to content we will post to Facebook/Twitter.
We recommend creating a general calendar of
who and when (trying to post on the blog at least
two times a week to start). Also bringing
interested staf members in on the planning and
strategy to help with content ideas.
Once we can really get a grasp on Facebook, Twitter, Instagram and blogging we can
explore the possibilities of branching back out to other outlets: Pinterest, Google+,
etc. Until then our existing accounts will be used sparingly when appropriate.
5