AllergyKids

Founder, Robyn OBrien:

! Former fnancial analyst, food industry specialist
! Random House Author, Te Unhealthy Truth
! Trusted in the press, as seen on CNN, ABC, CNBC, Fox
News, Dr Oz and NBC Today Show
! Forbes: One of 20 Inspiring Woman to follow on Twitter
! Popular Prevention writer, work also seen in Shape, Marthas
Stewart, Whole Living, Hufngton Post
! Board Member, Just Label It, Healthy Child, Environmental
Working Group
Established in 2006, AllergyKids is now a 501 c3 non-proft
What We Are
A non-partisan group of organizations,
businesses and celebrities that are
uniting to protect the health of children.
Why We Are Here
Parenthood has changed.
1 in 68
U.S. children has autism
1 in 13
has food allergies
1 in 10
has asthma
1 in 3
has allergies, asthma,
ADHD or autism
Cancer is the
leading cause of
death by disease in
American children.
What We Do
! Public service announcements in partnership with
the Environmental Media Association
! Create awareness and spread educational videos via
social media
! Educational events nationwide
! Calling on Congressional and Presidential
candidates to provide detail on the work they are
doing to protect children from harm.
Moms of AllergyKids
96%
Check email once daily
88%
Subscribe to email lists for
promotions
85%
Look forward to receiving
coupons
63%
Print their email coupons
77%
Look in-store for products
after fnding online
73%
Want a brand they can trust
93%
Are concerned about the
quality of ingredients
50-80%
U.S. families buy organic
55%
Trust friends for product
recommendations
Te Moms have spoken
and they need choices!
How We Do It
! Creating messaging, events and multi-media
opportunities to be shared across social, digital and
broadcast networks.
! Targeted Facebook, Twitter, Upworthy
advertisements and earned media.
! Leveraging celebrity involvement for media and
legislative opportunities.
! Leveraging media and brand partnerships
A Mothers Pledge
Te frst video and public service announcement, A Mothers
Pledge, will be used as a manifesto and call to action.
Written and produced by Alex Bogusky for an initial debut
Mothers Day - May 11, 2014.
The Voice Behind
the Movement
Our Celebrity Alliance
Kristen Bell Marisa Tomei
Bonnie Raitt Alyssa Milano
Michelle Pfeifer
Drew Brees
Molly Sims Hillary Duf
Teri Hatcher
Stacy Keibler
Our Brand Alliance
Our Media Alliance
Sponsorship Opportunities
Digital/Social
! Earned Media/PR
! Marks/Co-brand
! Ad Banners
! Proprietary & Partner
! Content Integration
! Branded links & content
! Video Placement
! E-newsletter Placement
Events
! Public Speaking
! Spokesperson
! Custom Events
! Activation
! Signage
! Audience Engagement
Sponsorship Opportunities
Print
! Earned Media/PR
! Marks/Co-brand
! Guest Editorials
! Spokesperson
! Magazine
Advertisements
! Brand
! Advertorial
Broadcast
! Interviews
! Commercials
! Media Coverage
! PR/Earned Media
Contact Us
Robyn OBrien
robyn@allergykids.com
303-518-7573
www.allergykids.com
www.robynobrien.com
Leveraging Love to Create Change
Johnny Alamo
johnny@johnnyalamo.com
720-201-4280
www.johnnyalamo.com