Subtitle

ARGUMENTATIVE SPEECH
The purpose of an argumentative speech is to
organize and present your well-reasoned
conclusions in order to persuade the audience
to acceptor at least seriously consideryour
point of view.

1. Proposition: essentially your introduction,
how you are going to grab the audiences
attention.
2. Need/Problem: convincing your audience
that your topic affects them and that this is a
problem that needs to be dealt with.
3. Reiteration: conclusion, summarizing why
to agree with your point of view.
Introduction:
You need to gain the attention of your
audience within the critical first two
minutes.
Open your talk with an unusual or funny
quotation, an amusing story, or a fascinating
statistic.
At the outset of the speech, as in any
speech, you must gain the audiences
attention and draw it to the speech topic.
1. Statement-Tell the nature of the problem.
2. Illustration-Give a relevant detailed example
(or examples).
3. Ramifications-Provide additional support such
as statistics or testimony that show the extent of
the problem.
4. Pointing-Show the direct relationship between
the audience and the problem. What are the
personal implications for each listener?


A well-reasoned conclusion is one that is arrived at
step by step, guiding the reader through your logic
with illustrations and explanations, until your
conclusion seems inevitable.
Which steps you take toward the conclusion of your
argument depends on your audience and the goals
you have for your speech.


1.Do you have a specific intended audience?
2.Who is your intended audience? What are their
personal characteristics?
3.What is their job, profession, or field of expertise?
4.What does your audience know about your topic?
What could they NOT know about your topic,
considering their personal characteristics?

Only idiots believe . . .
Those believers may be your audience!
Analyze and criticize ideas, not people.
Failure to reread leads to self-contradiction.
Revise with a critical eye on content before all else.
They Say/I Say conversation-type structure is not the
same as conversational tone or style.
Be conscious of the purpose of your argument and
your audiences expectations then choose
appropriate words.