CLASS N3

Maria Abrantes 152113350

Tiara Teixeira 152113149
The majority of individuals see frozen desserts (ice cream/ frozen yogurt) as an
unhealthy aliment.
Survey to 50 individuals asking about their feelings and habits of
consumption regarding frozen desserts.
If more than 70% of respondents admit feeling unhealthy when eating
frozen desserts, we validate our hypothesis.
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The majority of people don't eat sweet frozen aliments for breakfast.
Survey to 50 individuals asking about their feelings and habits of
consumption regarding frozen desserts.
If more than 70% of respondents answer they dont eat frozen aliments
for breakfast, we validate our hypothesis.
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Customers relationship is strengthen with interactive marketing (eg. Summer
Road Trip, Stickers contest)
Concept testing: Focus group with 6 people from each segment
explaining the concept and asking for feedback
If 4/6 feel that it would make them more engage, it validates the
hypothesis.
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People prefer to eat this type of snack on the go model rather than sit and eat
Survey to 50 individuals asking about their feelings and habits of
consumption regarding frozen desserts.
If more than 70% of respondents answer they prefer to eat it on the go,
we validate our hypothesis.
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People feel attracted by the new experience provided by the vans & ice cream
motorcycles
Survey to 50 individuals asking their opinion about the sales channels and
testing if it increases sales.
If more than 70% of respondents answer they feel attracted to alternative, we
validate our hypothesis.
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Individuals are willing to pay a higher price at the beach because there are less
alternatives when comparing with the city.
Survey to 50 individuals asking about their feelings and habits of consumption
regarding frozen desserts. We would describe two situations in which they could
buy a frozen dessert, a see in which one they would pay a higher price.
If more than 70% of respondents answer they would pay more in the beach
situation described, we validate our hypothesis.
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Revenues of aa sales are higher during the summer because most people eat
aa when the weather is warm.
Survey to 50 individuals asking about their feelings and habits of
consumption regarding frozen desserts.
If more than 70% of respondents answer they eat more frozen aliments when
its hot, we validate our hypothesis.
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Young and trendy individuals are more likely to try aa because they are
attracted to new exotic avors and to appealing brands.
Same survey to di!erent population: screen young people vs old;
interested by trends vs non interested.
ANOVA: If the variation among responses between two groups is
signicant, than we validate the hypothesis
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QUESTIONS??
Maria Abrantes 152113350
Tiara Teixeira 152113149