Capital & Resources investment in Guest Country

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100%
100%
Export
Joint Venture
Self-entry
Strategic Alliance
Concession
Fig: Modes of Market Entry
Present Status
of Bangladeshi
Clothing industry
Proposed Status
of Bangladeshi
Clothing industry
Advantages of export: Low risk, high flexibility
disadvantages of export: low control, low profit
Advantages of self-entry: better profit, high control
disadvantages of self-entry: low flexibility, high risk