BARNI INSTITUTE OF INFORMATION

TECHNOLOGY
Submitted: Sir. Ahsan
GROUPS MEMEBERS
Loviza Tahir
Masroor Elahi
Junaid Arshad
Mohammad Yaseen

DIFFICULT TASK FORCE
Case Study:
COMPANIES PROFILE
JOINT FORCE TASK
Objectives:
Pet caskets (coffins) for the burial
of beloved pets
Make
Sell
Service
INTRODUCTION
JV
Unites
States
South
America
Japan
Thomas Boom (PurMgr)
Billy Bob Tex (CEO (R))
Furuay Masahiko (AsitPM)
Hamanda Isao (Dir.
Mkt)
Noto takeshi
(Dir.FM)
Mariana Preus (HPD)
Hector Bonilla
(Exp.DWP)
Mauricio Gomes
(Inchg.DCP)
Richard Mart (CoDir cmp
Ifno)
Jose (Chair of
Task Force)
MEETING START AT 10:00 A.M
Jose start meeting
By reviewing the history of the development of
joint Venture and how companies create it.
The market of new high-end
Designer pet coffins
Stressing that
And to design the new product to meet increasing
demand around the world
PROCEEDINGS
Mariana point of view:
The current design is fine
Topnotch design
Using latest technology
Best woods
Sell great
PROCEEDINGS
Takashai agreed with Mariana
Urged the committee to recommend that
Current design good enough
Immediately incorporated into Plans
PROCEEDINGS
Jose interrupted the discussion:
Objective of JV:
To completely revolutionize the product
Its manufacture based on
Solid evidence
Industry data
Presidents had considered the exiting design
But rejected the idea
Design was too old
Low enough to make significant impact on market
PROCEEDINGS
Members then began discussing possible
new design element
But the discussions always return to the benefits
of using the existing designs.
PROCEEDINGS
Tex spoke up:
I think we ought to do what Mariana suggested
earlier. It take no sense to me to design new
caskets when the existing system are good
enough to do job
The others nodded their heads in agreement
PROCEEDINGS
Jose again remained them the task force
purpose
Recommendation would not be well received
by the council presidents

The meeting adjourned.
AFTER THOUGHTS:
Jose returned to his computer
Start writes the memo
He knew:
It would anger the presidents
Hoped:
He would not be held responsible for
action of the task force
Even though he was its chair.
AFTER THOUGHTS:
What had gone wrong?
What Jose could have done to prevent it?
THANK YOU!