PROGRAM MBADS (SEM 4/SEM 6) MBAFLEX/ MBAN2 (SEM 4) PGDMMN (SEM 2) SUBJECT CODE & NAME MK0018 International Marketing BK ID B1199 CREDIT & MARKS 4 CREDITS, 60 MARKS
Q.No Questions Marks Total Marks 1 Discuss the different management orientations of a company. How does it affect international marketing? Management orientations Effect on international marketing
6 4 10 2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding. Importance of culture in international marketing Examples
6 4 10 3 What do you mean by international marketing research? Why do marketers go for such research? Meaning Importance
5 5 10 4 Nestle is marketing bottled water to Pakistan. Which segmentation it adopts there and what are the other international market segmentations? Nestles segmentation Bases of segmentation
3 7 10 5 Write short notes on: a) e Marketing b) Spot and forward rates a) meaning and benefits of e Marketing b) meaning and role of spot and forward rates
5 5 10 6 Select a product of your choice for export and explain how you will do the pricing and costing of that product.
Choosing the product Export pricing and costing
2 8
10
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
Assignment Drive Program Semester Subject Code & Name MK0012 - Retail Marketing BK Id Credits & Marks Note - Answer All Questions. Kindly Note That Answers For 10 Marks Questions Should Be
Assignment DRIVE Fall 2015 Program Mbads (Sem 4/sem 6) Mbaflex/ Mba (Sem 4) Pgdromn (Sem 2) Subject Code & Name ML0018-Project Management in Retail BK Id B 1844 Credit & Marks 4 Credits, 60 Marks