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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Mohammed Jaheer Firowze
NetID Mfir011
Group Number: 004
Website Link: http://infosys1102014s1group004.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit Wah Monday 10.00
Time Spent on
Assignment:
23 Hours Word Count: 1648

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LS WATCH
INTRODUCTION
The Life Saver watch is the watch that could locate the friendly soldiers in the combat
situation between military and other forces. During combat battle many soldiers were lost
their lives in the friendly fire which mean you dont know where our friends are or same
people in our troops. For example, one incident happened in 2006 Cpl John Cosby died in
the friendly fire during the raid at North Basra Iraq (Sean Rayment and Simon Trump (2006,
Oct) after being shot by one of this own men. In 2008 Dave Sharrett, II was shot by one of
his own mates. Lifesaving watch is the advanced technology watch that works on advance
GPS and Bluetooth system to provide accurate location of the soldiers during the battlefield.
The other features are basic communicator with sergeant and other fellow troops. Each
Soldiers should check their watch during the battle because it will mark where the troops
are also it will detect the heart rate of the soldiers.
3. BUSINESS SECTION
3.1 Vision
To develop lifesaving watches with high cost that could help to locate the soldiers location
and to eliminate friendly fire among them
3.2 Industry Analysis: Defense Industry
Industry: Defense Industry. Increase in War around the world the defense industry needs
some sort of device that could help to eliminate friendly fire between the troops members.
Force: High/Low: Justification:
Buyer power: High
To save the soldiers and succeed in the war the
defense industry spending millions of dollars to
make successful life save equipment gadgets for
soldiers. For example, US are the highest buyer

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power for the military equipment. Statics show
that in the 2012 US military budget was $645
billion dollars (Laicie Heeley (2013, April 24).
Therefore US government needs some sort of
equipment so they could be highest buyer power.
Supplier power: Low Supplier power is low because there are lots of
competitors around the world either supply best
military equipment or worst/ unsafe military
equipment to the defense industry. Therefore, it
will create many choices for industry whom to
buy from.
Threat of new entrants: Low Since this is Defense industry for new entrant
they have to face many barriers to enter the
market (European Communities, (2010). To enter
the market, its relatively expensive to enter.
Need large amount of investment and to follow
laws and regulation since the equipment will be
used in the battle field.
Threat of substitutes: Low There are few alternatives around the world this
is because there are many barriers to enter the
market, for example, they have to maintain high
security with the nation that they are dealing
with defense/ equipment.
Rivalry among existing
competitors:
High This high because the competition is fierce in a
market. There is a large amount of competitors
around the world who deal with military

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equipment.
The overall attractiveness of the industry: This means that the Defense industry is
attractive and makes high profit. Since they have high buyer power of major defense
industry in the world also they have high rivalry among existing competitors. Where are as
the Threat of new entrant, Threat of substitute relatively
3.3 Customers and Thei r Needs
The target group of customer would be mainly for military, soldiers and army etc. who are
fighting for their country or allies. HFES news (2007) shows that around 17% of deaths
during Operation Desert Storm were attributable to friendly fire, also said "friendly fire
incidents occur and will continue to occur. A military industry main aim is to
reduce/eliminate friendly fire. Source from military history shows that in 1943 where the
friendly fire incident for for New Zealander soldiers. The needs of Defense industry would be
to save soldiers from friendly fire which happens amongst the troop members. Defense
Industry wants this watch needs to cheap, durable, secure transfer data from it.
3.4 The Product and Service
The product can accurately locate where the each troop member through Advanced GPS
and Bluetooth system that build in a wrist Watch. On the watch different colour will show
where the each soldiers are. The map on the watch will be downloaded from the Military
database at the end it will reduce friendly fire accident among troops. Also, there are some
special features were on this watch such as in build a security system that will prevent
enemies using them when soldiers died in the battle. Also this watch has a heart rate
monitor as well.





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3.5 Suppliers and Partners
The potential suppliers for this product include a manufacture of Global Positioning System
(GPS) and Bluetooth. They will be our main supplier for this product because our system
works under GPS system. Example of manufacture would be Coban. The combination of
GPS and Bluetooth chip will fit enough on the small wrist watch. Another supplier would be
a watch Material supplier, since this is a watch therefore it need a good supplier so the
watch can be durable and safety to use it for example of supplier would be steel producer
from china and Russia.
The potential partner would be Marketing Agents. Even though we are in the defense
industry we need sales agents/Marketing agents to promote our work to the various
defense industries in the world. The example of marketing partner would be Frost &
Sullivan. The other potential partner would be defense industry around the work because in
order to make the LS watch we their support and resources for example, we have to use
their Data Base, resources and other security requirement to install into the watch. For
example of our partners would be United States Department of Defense, Ministry of
Defense and etc.
3.6 Strategy: Focused High Cost
The generic strategy for this defense industry for the LS watch would be Focused High cost
strategy. This is because the competitive scope encompasses a Narrow market because it
used for the certain people and only works for the specific industry. The product is designed
for specific to soldiers on the battlefield where they want to rely on the technology in order
to avoid friendly fire among them.
Cost Strategy: Our cost strategy would be focused High cost.




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3.7 Value Chain Activity: Technology Development (and R&D)
The LS watch is a product/ service, the technology development is a fundamental part of the
business and its the most important value chain activity in this business. As the business
vision is to develop a watch that could save soldiers life. Therefore the most important
aspect of the value chain is to make an excellent design and developed the watch, so it
could reach the defense industry target. The watch needs to identify the target and easy to
use it as a result, we could achieve our vision statement and satisfy the defense industry.
Also have to make a good research about the product in order to compete over the market
out there. Since its a high cost strategy, therefore it needs to be watched and monitored all
the time.
3.8 Business Processes
3.8.1. PRODUCT/SERVICE PRODUCTI ON PROCESS- The production process is important to the business
it ensures that the product is successfully worked incorporate with customer requirement and specification.
The LS watch must meet the entire requirement, which were set by the defense industry. By following all the
procedures it links to our vision statement which is to save and locate the soldier during the battle.

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PRODUCTION BUSINESS PROCESS MODEL 1








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3.8.2. PRODUCT RESEARCH- The product research process aim is to find out is there any either existing
product out there and to get know more information about the LS watch market.
PRODUCT RESEARCH BUSINESS PROCESS MODEL 2




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3.9 Functionalities
3.9.1. PRODUCTION BUSI NESS PROCESS
Receive information about customer requirement and specifications
Analyse customer requirement and specification
3.9.2. PRODUCT RESEARCH PROCESS
Analysis the Statistical Result
Final result output presentation

3.10 Systems

3.10. 1. CUSTORMER RELATI ONSHIP MANAGEMENT SYSTEM Every customer should have
different needs and thoughts about the LS watch and this will satisfy their needs and full fill
what they want like to save a soldiers life. Its important to gather as much information
their requirements and specifications.
3.10. 2. DATABASE WORKFLOW MANAGEMENT SYSTEM WHEN YOU HAVE THIS SYSTEM YOU
WILL ABLE TO GATHER DATA THAT CAN HELP THE RESEARCH TEAM TO WORK. AT THE SAME
TI ME SEND INFORMATION TO DI FFERENT DEPARTMENTS THAT WORKING ON IT FOR EXAMPLE
CUSTOMER SERVI CE, DATA COLLECTION AND PRODUCTION DEPARTMENTS.
3.10. 3. CUSTOMER INFORMATI ON MANAGEMENT SYSTEMS- These systems enable production
teams to gather as much as information about the requirement and specification in order to
process to the next stage. When you have enough information the customer requirement
you could able successfully complete the vision statement which is to Save Soldiers life
during the battlefield.


.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
(and R&D)
1. PRODUCTION
BUSINESS PROCESS
1. Receive information about customer
requirements and specifications

2. Analyse customer requirement and
specification

CUSTOMER INFORMATION
MANAGEMENT SYSTEMS

CUSTORMER
RELATIONSHIP
MANAGEMENT SYSTEM
Transactional Processing
System

Decision Support
Systems
2. PRODUCTRESEARC
BUSINESS PROCESS
3. Analysis the Statistical Result

4. Final result output presentation

DATABASE WORKFLOW
MANAGEMENT SYSTEM

CUSTORMER
RELATIONSHIP
MANAGEMENT SYSTEM
Transactional Processing
System

Collaboration Systems

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CONCLUSION
In conclusion the defense industry is highly attractive as it will maintain a first mover
advantage if we are able to save soldiers life. Our main aim is to eliminate friendly fire
among the soldiers within the group. The LS watch wants to create high cost focused
market for the Defense industry because it worth in terms of safety, durability and special
features. At the end it watches will make some difference in the defense industry.
REFERENCES