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Education
EVERY
CUSTOMER IS
DIFFERENT!
WHY
SEGMENT
MARKET?
1. Better
matching of
customer
needs.
2. ENHANCED
PROFITS FOR
BUSINESS
3. Better
opportunitie
s for
growth
4. RETAIN
MORE
CUSTOMERS
Ways where
your
market may
be
segmented
A.Geographic Segmentation
B.Demographic Segmentation
C.Psychographic
Segmentation
D.Behavioral Segmentation
GEOGRAPHIC
SEGMENTATION
Involves business
dividing its market on
the basis of
geography.
1. Region- which is
consist of continent,
country, state, nation,
provinces, city,
barangay
Why Region is
important in
Geographic
Segmentation?
2. Size of Metropolitan-
segmented according to
size of population
3. Population Density
4. Climate


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