Académique Documents
Professionnel Documents
Culture Documents
Space allocation
Layout Design
Rajnish Kumar
Departmentalization
Why it is required
How it is done
Apparel 21 7% 11% 33 8% 9% 50 8%
Footwear 5 2% 11% 7 2% 9% 11 2%
Recreation 2 1% 1% 3 1% 15% 7 1%
Evaluation
Space Allocation
Store Planner’s Responsibility
Department Locations
Entrance
Which Floor
Position on the floor
Store traffic flow
Near Elevator / Escalator
Men’s/Women’s Category
Demand / Destination Areas
Impulse Products
Physical Characteristics of Merchandise
Trivia – 50% of Women get their ideas for clothes from store displays or window Shopping
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Space Allocation
Department adjacencies
Evaluation
Sales Per Square Foot
Sales Per Linear Foot
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Space Allocation Plan 1 ST Floor - 6600 Sq Ft.
Department Area Allocated (Square Feet)
Apparel
Men's wear 1500
Tailor for alterations 100
Trial Rooms(2) 100
Women's wear 500
Trial Rooms(2) 100
Kid's wear 1000
Footwear 800
Toys 400
Soft Home 500
Hard Home
Stainless Steel Utensils 100
Plastic household items 100
Melamine 100
Non-stick 100
Thermo ware 100
Crockery/ Glassware 200
Luggage 100
Furniture 400
Mobiles 100
Watches 100
Bakery/ Cafeteria 200
Total 6600
**In case the floor area is lesser the space will be allocated either proportionately or based on the market potential
Plano gram of Hard Lines Department
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Evaluation – Space productivity Index
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Subcategories with Low SPI need to be evaluated
Store Layout
• The way in which the Fixtures and furniture is arranged within a store
• It controls the movement and flow of traffic within the Store
• It also plays a major role in determining ‘shopping experience’
•Is important for the image of the store
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Store Layout - Types
Grid
Race Track
Free Flow
Spine
Herringbone
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Store Layout - Types
Grid
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Why Grid Layout
Disadvantages – Poor Product Exposure , Rushed Shopping behavior & Poor aesthetics
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Store Layout - Types
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Why Race Track / Loop Layout
Disadvantages –
Takes time to shop and move around.
Offers little familiarity
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Store Layout - Types
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Why Free Flow
Disadvantage
Wastage of Space
No control of flow of traffic
Store Layout - Types
Spine Layout
Croma
Apt for Consumer Durables & Hardlines
Single Main Aisle runs from front to rear 23