Vous êtes sur la page 1sur 13

{\rtf\mac\deff0{\fonttbl{\f0 Arial;}{\f1 Times New Roman;}}{\colortbl\red0\green

0\blue0;}\paperw12240\paperh15840\margl0\margr0\margt0\margb0\sectd\sbknone\pard
\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\
par\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-252\par\pard\plain
\li5786\sl-357\f0\fs32\cf0\b\i0\ul0\strike0 NIKE\par\pard\plain\li5332\sl-367\f0
\fs32\cf0\b\i0\ul0\strike0 JUST\f0\fs32\cf0\b\i0\ul0\strike0 DO\f0\fs32\cf0\b\i
0\ul0\strike0 IT\par\pard\plain\li1802\sl-323\f0\fs28\cf0\b\i0\ul0\strike0 Intr
oducere\par\pard\plain\sl-278\par\pard\plain\li1442\sl-279\f1\fs24\cf0\b0\i0\ul0
\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\cf0\b0\i0\ul0\strike0
o\f1\fs24\cf0\b0\i0\ul0\strike0 companie\f1\fs24\cf0\b0\i0\ul0\strike0 ce\f1\
fs24\cf0\b0\i0\ul0\strike0 produce\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs
24\cf0\b0\i0\ul0\strike0 comercializeaz\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 ar
ticole\f1\fs24\cf0\b0\i0\ul0\strike0 sportive,\f1\fs24\cf0\b0\i0\ul0\strike0 a
t\u226?t\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\c
f0\b0\i0\ul0\strike0 \u238?mbr\u259?c\u259?minte,\f1\fs24\cf0\b0\i0\ul0\strike0
\u238?nc\u259?l\u355?\u259?minte\f1\fs24\cf0\b0\i0\ul0\strike0 c\u226?t\f1\fs
24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 accesorii.\f1\f
s24\cf0\b0\i0\ul0\strike0 Sediul\f1\fs24\cf0\b0\i0\ul0\strike0 companiei\f1\fs
24\cf0\b0\i0\ul0\strike0 se\f1\fs24\cf0\b0\i0\ul0\strike0 afl\u259?\f1\fs24\cf
0\b0\i0\ul0\strike0 \u238?n\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\
strike0 Statele\f1\fs24\cf0\b0\i0\ul0\strike0 Unite\f1\fs24\cf0\b0\i0\ul0\strik
e0 ale\f1\fs24\cf0\b0\i0\ul0\strike0 Americii\f1\fs24\cf0\b0\i0\ul0\strike0 \
u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 ora\u351?ul\f1\fs24\cf0\b0\i0\ul0\strike0
Beaverton,\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0
apropiere\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 P\u
243?rtland,\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Oregon.\f
1\fs24\cf0\b0\i0\ul0\strike0 Compania\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs
24\cf0\b0\i0\ul0\strike0 liderul\f1\fs24\cf0\b0\i0\ul0\strike0 mondial\f1\fs24
\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 comercializarea\f
1\fs24\cf0\b0\i0\ul0\strike0 articolelor\f1\fs24\cf0\b0\i0\ul0\strike0 sportiv
e,\par\pard\plain\li1082\sl-281\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\
i0\ul0\strike0 v\u226?nz\u259?ri\f1\fs24\cf0\b0\i0\ul0\strike0 anuale\f1\fs24\
cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 peste\f1\fs24\cf0\b0\i0
\ul0\strike0 18,6\f1\fs24\cf0\b0\i0\ul0\strike0 milioane\f1\fs24\cf0\b0\i0\ul0
\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 dolari.\f1\fs24\cf0\b0\i0\ul0\strike
0 \u206?ncep\u226?nd\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\st
rike0 20\f0\fs24\cf0\b0\i0\ul0\strike0 13\f1\fs24\cf0\b0\i0\ul0\strike0 are\pa
r\pard\plain\li1082\sl-282\f1\fs24\cf0\b0\i0\ul0\strike0 peste\f1\fs24\cf0\b0\i0
\ul0\strike0 3\f0\fs24\cf0\b0\i0\ul0\strike0 5\f1\fs24\cf0\b0\i0\ul0\strike0 00
0\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 angaja\u355?i
\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 nivel\f1\fs24\
cf0\b0\i0\ul0\strike0 mondial.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\u
l0\strike0 Compania\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strik
e0 fost\f1\fs24\cf0\b0\i0\ul0\strike0 fondat\u259?\f1\fs24\cf0\b0\i0\ul0\strik
e0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 1964\f1\fs24\cf0\b0\i0\ul0\strike0 p
e\f1\fs24\cf0\b0\i0\ul0\strike0 25\f1\fs24\cf0\b0\i0\ul0\strike0 ianuarie\f1\f
s24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 c\u259?tre\f1\fs24\
cf0\b0\i0\ul0\strike0 Bill\f1\fs24\cf0\b0\i0\ul0\strike0 Bowerman\f1\fs24\cf0\
b0\i0\ul0\strike0 \u351?i\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\st
rike0 atletul\f1\fs24\cf0\b0\i0\ul0\strike0 Philip\f1\fs24\cf0\b0\i0\ul0\strike
0 Knight.\f1\fs24\cf0\b0\i0\ul0\strike0 Ini\u355?ial\f1\fs24\cf0\b0\i0\ul0\str
ike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b0\i0\ul0\strike0 denum
it\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 Blue\f1\fs24\cf0\b0\i0\ul0\strike0 Ribb
on\f1\fs24\cf0\b0\i0\ul0\strike0 Sports,\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n
s\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 19
78\f1\fs24\cf0\b0\i0\ul0\strike0 a\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\
i0\ul0\strike0 devenit\f1\fs24\cf0\b0\i0\ul0\strike0 Nike,\f1\fs24\cf0\b0\i0\ul
0\strike0 Inc.,\f1\fs24\cf0\b0\i0\ul0\strike0 nume\f1\fs24\cf0\b0\i0\ul0\strik
e0 inspirat\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike0 m
itologia\f1\fs24\cf0\b0\i0\ul0\strike0 greac\u259?,\f1\fs24\cf0\b0\i0\ul0\strik

e0 pronun\u355?ia\f1\fs24\cf0\b0\i0\ul0\strike0 fiind\f1\fs24\cf0\b0\i0\ul0\st
rike0 aceea\u351?i\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 c
u\f1\fs24\cf0\b0\i0\ul0\strike0 cea\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf
0\b0\i0\ul0\strike0 numelui\f1\fs24\cf0\b0\i0\ul0\strike0 zei\u355?ei\f1\fs24\
cf0\b0\i0\ul0\strike0 elene\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\
ul0\strike0 victoriei.\par\pard\plain\li1518\sl-280\f1\fs24\cf0\b0\i0\ul0\strik
e0 Faimosul\f1\fs24\cf0\b0\i0\ul0\strike0 logo\f1\fs24\cf0\b0\i0\ul0\strike0 N
ike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24
\cf0\b0\i0\ul0\strike0 creat\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i
0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0 student\u259?\f1\fs24\cf0\b0\i0\
ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 Universit\u259?\u355?ii\f1\fs24\cf
0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike0 Portland,\par\pard\plain
\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 fiind\f1\fs24\cf0\b0\i0\ul0\strike0
recompensat\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\stri
ke0 35\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 dolari.
\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Activitatea\f1\fs24\
cf0\b0\i0\ul0\strike0 companiei\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\cf0
\b0\i0\ul0\strike0 imp\u259?r\u355?it\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f
1\fs24\cf0\b0\i0\ul0\strike0 categorii\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs2
4\cf0\b0\i0\ul0\strike0 consumatori\f1\fs24\cf0\b0\i0\ul0\strike0 (\f1\fs24\cf
0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 func\u355?ie\par\par
d\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\str
ike0 sportul\f1\fs24\cf0\b0\i0\ul0\strike0 practicat):\f1\fs24\cf0\b0\i0\ul0\s
trike0 baschet,\f1\fs24\cf0\b0\i0\ul0\strike0 fotbal,\f1\fs24\cf0\b0\i0\ul0\st
rike0 atletism,\f1\fs24\cf0\b0\i0\ul0\strike0 fitness\f1\fs24\cf0\b0\i0\ul0\st
rike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 femei\f1\fs24\cf0\b0\i0\ul0\strike0
\u351?i\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 antrenament
ul\f1\fs24\cf0\b0\i0\ul0\strike0 b\u259?rba\u355?ilor\f1\fs24\cf0\b0\i0\ul0\str
ike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 cultura\f1\fs24\cf0\b0\i0\ul0\strik
e0 lor\f1\fs24\cf0\b0\i0\ul0\strike0 sportiv\u259?.\f1\fs24\cf0\b0\i0\ul0\stri
ke0 De\f1\fs24\cf0\b0\i0\ul0\strike0 asemenea\f1\fs24\cf0\b0\i0\ul0\strike0 a
ctivitatea\f1\fs24\cf0\b0\i0\ul0\strike0 se\par\pard\plain\li1082\sl-280\f1\fs2
4\cf0\b0\i0\ul0\strike0 imparte\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\c
f0\b0\i0\ul0\strike0 patru\f1\fs24\cf0\b0\i0\ul0\strike0 zone\f1\fs24\cf0\b0\i
0\ul0\strike0 importante:\f1\fs24\cf0\b0\i0\ul0\strike0 SUA;\f1\fs24\cf0\b0\i0
\ul0\strike0 Americile;\f1\fs24\cf0\b0\i0\ul0\strike0 Asia,\f1\fs24\cf0\b0\i0\
ul0\strike0 zona\f1\fs24\cf0\b0\i0\ul0\strike0 Pacificului\f1\fs24\cf0\b0\i0\u
l0\strike0 \u351?i\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 E
uropa.;\f1\fs24\cf0\b0\i0\ul0\strike0 Orientul\f1\fs24\cf0\b0\i0\ul0\strike0 M
ijlociu\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 Af
rica.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Principalul\f1\
fs24\cf0\b0\i0\ul0\strike0 mod\f1\fs24\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\
b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul0\strike0 compania\f1\fs24\cf0\b0\i
0\ul0\strike0 comunic\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0
\ul0\strike0 consumatorii\f1\fs24\cf0\b0\i0\ul0\strike0 dar\f1\fs24\cf0\b0\i0\
ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 cu\par\pard\plain\li1082\sl280\f1\fs24\cf0\b0\i0\ul0\strike0 partenerii\f1\fs24\cf0\b0\i0\ul0\strike0 de\f
1\fs24\cf0\b0\i0\ul0\strike0 afaceri\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs2
4\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\b0\i0\ul0\strike0 mesajele\f1\fs24\cf
0\b0\i0\ul0\strike0 transmise\f1\fs24\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\b
0\i0\ul0\strike0 campaniile\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\
strike0 publicitare.Publicitatea\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\
cf0\b0\i0\ul0\strike0 strategia\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b
0\i0\ul0\strike0 marketing\f1\fs24\cf0\b0\i0\ul0\strike0 sunt\f1\fs24\cf0\b0\i
0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 baza\f1\fs24\cf0\b0\i0\ul0\stri
ke0 sccesului\f1\fs24\cf0\b0\i0\ul0\strike0 m\u259?rcii\par\pard\plain\li1082\
sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Nike.\f1\fs24\cf0\b0\i0\ul0\strike0 Slogan
ul\f1\fs24\cf0\b0\i0\ul0\strike0 folosit\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\f
s24\cf0\b0\i0\ul0\strike0 companie\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\
cf0\b0\i0\ul0\strike0 :\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\stri

ke0 \u8220?Just\f1\fs24\cf0\b0\i0\ul0\strike0 do\f1\fs24\cf0\b0\i0\ul0\strike0


it\u8221?.\par\pard\plain\sl-288\par\pard\plain\li1236\sl-267\f0\fs24\cf0\b\i0\
ul0\strike0 Cum\f0\fs24\cf0\b\i0\ul0\strike0 a\f0\fs24\cf0\b\i0\ul0\strike0 in
ceput\f0\fs24\cf0\b\i0\ul0\strike0 totul...\par\pard\plain\sl-282\par\pard\plai
n\li1442\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 La\f1\fs24\cf0\b0\i0\ul0\strike0
\u238?nceput\f1\fs24\cf0\b0\i0\ul0\strike0 totul\f1\fs24\cf0\b0\i0\ul0\strike0
se\f1\fs24\cf0\b0\i0\ul0\strike0 baza\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f1\fs2
4\cf0\b0\i0\ul0\strike0 publicitatea\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\f
s24\cf0\b0\i0\ul0\strike0 \u238?nc\u259?l\u355?\u259?minte\f1\fs24\cf0\b0\i0\ul
0\strike0 sportiv\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\par\pard\plain\li
1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 diverse\f1\fs24\cf0\b0\i0\ul0\strike0
sporturi.\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f1\fs24\cf0\b0\i0\ul0\strike0
1976\f1\fs24\cf0\b0\i0\ul0\strike0 compania\f1\fs24\cf0\b0\i0\ul0\strike0 a\f
1\fs24\cf0\b0\i0\ul0\strike0 realizat\f1\fs24\cf0\b0\i0\ul0\strike0 prima\f1\f
s24\cf0\b0\i0\ul0\strike0 colaborare\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\
cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0 firm\u259?\f1\fs24\cf0\b
0\i0\ul0\strike0 de\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
publicitate,\f1\fs24\cf0\b0\i0\ul0\strike0 John\f1\fs24\cf0\b0\i0\ul0\strike0
Brown\f1\fs24\cf0\b0\i0\ul0\strike0 and\f1\fs24\cf0\b0\i0\ul0\strike0 Partners
.\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f1\fs24\cf0\b0\i0\ul0\strike0 1977\f1\
fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b0
\i0\ul0\strike0 realizat\f1\fs24\cf0\b0\i0\ul0\strike0 posterul\f1\fs24\cf0\b0
\i0\ul0\strike0 care\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
inf\u259?\u355?i\u351?a\f1\fs24\cf0\b0\i0\ul0\strike0 un\f1\fs24\cf0\b0\i0\ul0
\strike0 om\f1\fs24\cf0\b0\i0\ul0\strike0 ce\f1\fs24\cf0\b0\i0\ul0\strike0 al
erga\f1\fs24\cf0\b0\i0\ul0\strike0 singur\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f1\
fs24\cf0\b0\i0\ul0\strike0 un\f1\fs24\cf0\b0\i0\ul0\strike0 drum\f1\fs24\cf0\b
0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 \u355?ar\u259?,\f1\fs24\cf0\
b0\i0\ul0\strike0 imagine\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0
\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 devenit\par\pard\plain\li1082\sl280\f1\fs24\cf0\b0\i0\ul0\strike0 instant\f1\fs24\cf0\b0\i0\ul0\strike0 un\f1\f
s24\cf0\b0\i0\ul0\strike0 clasic.\par\pard\plain\li1442\sl-280\f1\fs24\cf0\b0\i
0\ul0\strike0 Din\f1\fs24\cf0\b0\i0\ul0\strike0 1982\f1\fs24\cf0\b0\i0\ul0\stri
ke0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?
nceput\f1\fs24\cf0\b0\i0\ul0\strike0 folosirea\f1\fs24\cf0\b0\i0\ul0\strike0 r
eclamelor\f1\fs24\cf0\b0\i0\ul0\strike0 televizate\f1\fs24\cf0\b0\i0\ul0\strike
0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 ajutorul\f1\fs24\cf0\b0\i0\ul0\strike0 fir
mei\f1\fs24\cf0\b0\i0\ul0\strike0 de\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b
0\i0\ul0\strike0 publicitate\f1\fs24\cf0\b0\i0\ul0\strike0 Wieden&Kennedy,\f1\f
s24\cf0\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i0\ul0\strike0 perioada\f1\fs24\cf
0\b0\i0\ul0\strike0 maratonului\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\
b0\i0\ul0\strike0 New\f1\fs24\cf0\b0\i0\ul0\strike0 York,\f1\fs24\cf0\b0\i0\ul
0\strike0 iar\f1\fs24\cf0\b0\i0\ul0\strike0 rela\u355?ia\par\pard\plain\li1082
\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 dintre\f1\fs24\cf0\b0\i0\ul0\strike0 cele
\f1\fs24\cf0\b0\i0\ul0\strike0 dou\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 compani
i\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 ramas\f1\fs24\
cf0\b0\i0\ul0\strike0 intact\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs
24\cf0\b0\i0\ul0\strike0 ast\u259?zi.\f1\fs24\cf0\b0\i0\ul0\strike0 Premiile\f
1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 reclame\par\
pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\
strike0 ap\u259?rut\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\str
ike0 scurt\f1\fs24\cf0\b0\i0\ul0\strike0 timp\f1\fs24\cf0\b0\i0\ul0\strike0 d
up\u259?.\f1\fs24\cf0\b0\i0\ul0\strike0 Festivalul\f1\fs24\cf0\b0\i0\ul0\strike
0 de\f1\fs24\cf0\b0\i0\ul0\strike0 film\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\f
s24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 Cannes\f1\fs24\cf0\
b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 acordat\f1\fs24\cf0\b0\i0\ul
0\strike0 premiul\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 pe
ntru\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?cea\f1\fs24\cf0\b0\i0\ul0\strike0 ma
i\f1\fs24\cf0\b0\i0\ul0\strike0 bun\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 reclam
\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 anului\u8

221?\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 dou\u259?\


f1\fs24\cf0\b0\i0\ul0\strike0 ori\f1\fs24\cf0\b0\i0\ul0\strike0 (1994,2003);\f
1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\
b0\i0\ul0\strike0 primit\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\str
ike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 Premiul\f1\fs24\cf0\b0\i0\ul0\strike
0 Emmy\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 cea
\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 bun\u259?\f1\
fs24\cf0\b0\i0\ul0\strike0 reclam\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\
f1\fs24\cf0\b0\i0\ul0\strike0 2000\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs
24\cf0\b0\i0\ul0\strike0 2002.\par\pard\plain\li1442\sl-280\f1\fs24\cf0\b0\i0\u
l0\strike0 Pentru\f1\fs24\cf0\b0\i0\ul0\strike0 a-\u351?i\f1\fs24\cf0\b0\i0\ul0
\strike0 demonstra\f1\fs24\cf0\b0\i0\ul0\strike0 angajamentul\f1\fs24\cf0\b0\i
0\ul0\strike0 fa\u355?\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i
0\ul0\strike0 protec\u355?ia\f1\fs24\cf0\b0\i0\ul0\strike0 mediului\f1\fs24\cf
0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\par\pard\plain\li1082
\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 lansat,\f1\fs24\cf0\b0\i0\ul0\strike0 \u2
38?n\f1\fs24\cf0\b0\i0\ul0\strike0 1993,\f1\fs24\cf0\b0\i0\ul0\strike0 program
ul\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?Reuse\f1\fs24\cf0\b0\i0\ul0\strike0 A\
f1\fs24\cf0\b0\i0\ul0\strike0 Shoe\u8221?.\f1\fs24\cf0\b0\i0\ul0\strike0 Acest
a\f1\fs24\cf0\b0\i0\ul0\strike0 presupune\f1\fs24\cf0\b0\i0\ul0\strike0 colect
area\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 pantofilor\f1\fs
24\cf0\b0\i0\ul0\strike0 vechi\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\c
f0\b0\i0\ul0\strike0 reciclarea\f1\fs24\cf0\b0\i0\ul0\strike0 lor.\f1\fs24\cf0
\b0\i0\ul0\strike0 Materialele\f1\fs24\cf0\b0\i0\ul0\strike0 ob\u355?inute\f1\
fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b
0\i0\ul0\strike0 folosite\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\u
l0\strike0 Nike\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 pent
ru\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fabrica\f1\fs
24\cf0\b0\i0\ul0\strike0 suprafe\u355?e\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\f
1\fs24\cf0\b0\i0\ul0\strike0 terenuri\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24
\cf0\b0\i0\ul0\strike0 sport\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i
0\ul0\strike0 \u238?nalt\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 performan\u355?\u
259?.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Suprafe\u355?el
e\f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\
cf0\b0\i0\ul0\strike0 realizate\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\
cf0\b0\i0\ul0\strike0 mod\f1\fs24\cf0\b0\i0\ul0\strike0 gratuit,\f1\fs24\cf0\b
0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 beneficiul\f1\fs24\cf0\
b0\i0\ul0\strike0 unor\f1\fs24\cf0\b0\i0\ul0\strike0 comunit\u259?\u355?i\f1\f
s24\cf0\b0\i0\ul0\strike0 care\sect\sectd\sbkpage\pgwsxn12240\pghsxn15840\pard\
plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\p
ar\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-241\par\pard\plain\
li1082\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 altfel\f1\fs24\cf0\b0\i0\ul0\strike0
nu\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 le-ar
\f1\fs24\cf0\b0\i0\ul0\strike0 fi\f1\fs24\cf0\b0\i0\ul0\strike0 putut\f1\fs24\
cf0\b0\i0\ul0\strike0 permite.\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f1\fs24\c
f0\b0\i0\ul0\strike0 acest\f1\fs24\cf0\b0\i0\ul0\strike0 fel,\f1\fs24\cf0\b0\i
0\ul0\strike0 compania\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\s
trike0 adus\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike
0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 mult\u259?\par\pard\plain\li1082\sl-280\f1
\fs24\cf0\b0\i0\ul0\strike0 valoare\f1\fs24\cf0\b0\i0\ul0\strike0 programului\f
1\fs24\cf0\b0\i0\ul0\strike0 s\u259?u\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?Nik
eGO,\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul0\strike0 urm\u259
?re\u351?te\f1\fs24\cf0\b0\i0\ul0\strike0 s\u259?-i\f1\fs24\cf0\b0\i0\ul0\strik
e0 conving\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i0\ul0\strike
0 copii\f1\fs24\cf0\b0\i0\ul0\strike0 s\u259?\par\pard\plain\li1082\sl-280\f1\
fs24\cf0\b0\i0\ul0\strike0 fac\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 sport.\f1\fs
24\cf0\b0\i0\ul0\strike0 P\u226?n\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\
f1\fs24\cf0\b0\i0\ul0\strike0 2005,\f1\fs24\cf0\b0\i0\ul0\strike0 peste\f1\fs2
4\cf0\b0\i0\ul0\strike0 170\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0
\ul0\strike0 terenuri\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\s

trike0 sport\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike0


\u351?coli\f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\strike0 bene
ficiat\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0
\b0\i0\ul0\strike0 ajutorul\f1\fs24\cf0\b0\i0\ul0\strike0 materialelor\f1\fs24
\cf0\b0\i0\ul0\strike0 refolosite\f1\fs24\cf0\b0\i0\ul0\strike0 oferite\f1\fs2
4\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 Nike.\par\pard\plain\
li1442\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 Cealalt\u259?\f1\fs24\cf0\b0\i0\ul0\
strike0 important\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 metod\u259?\f1\fs24\cf0\
b0\i0\ul0\strike0 prin\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul
0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 promoveaz\u259?\f1\fs24\cf0\b0\i0
\ul0\strike0 produsele\f1\fs24\cf0\b0\i0\ul0\strike0 este\par\pard\plain\li108
2\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 sponsorizarea,\f1\fs24\cf0\b0\i0\ul0\stri
ke0 at\u226?t\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 u
nor\f1\fs24\cf0\b0\i0\ul0\strike0 echipe\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\
fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 multe\f1\fs24\cf0
\b0\i0\ul0\strike0 sporturi,\f1\fs24\cf0\b0\i0\ul0\strike0 dar\f1\fs24\cf0\b0\
i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\s
trike0 unor\f1\fs24\cf0\b0\i0\ul0\strike0 figuri\par\pard\plain\li1082\sl-280\
f1\fs24\cf0\b0\i0\ul0\strike0 importante\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\f
s24\cf0\b0\i0\ul0\strike0 sport.\f1\fs24\cf0\b0\i0\ul0\strike0 Primul\f1\fs24\
cf0\b0\i0\ul0\strike0 sportiv\f1\fs24\cf0\b0\i0\ul0\strike0 profesionist\f1\fs
24\cf0\b0\i0\ul0\strike0 sponsorizat\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\
cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\u
l0\strike0 fost\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 juc\
u259?torul\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 teni
s\f1\fs24\cf0\b0\i0\ul0\strike0 rom\u226?n\f1\fs24\cf0\b0\i0\ul0\strike0 Ilie\
f1\fs24\cf0\b0\i0\ul0\strike0 N\u259?stase,iar\f1\fs24\cf0\b0\i0\ul0\strike0 p
rimul\f1\fs24\cf0\b0\i0\ul0\strike0 alerg\u259?tor\f1\fs24\cf0\b0\i0\ul0\strike
0 de\f1\fs24\cf0\b0\i0\ul0\strike0 pist\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 c
e\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 semnat\par\par
d\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\str
ike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\
f1\fs24\cf0\b0\i0\ul0\strike0 Steve\f1\fs24\cf0\b0\i0\ul0\strike0 Prefontaine,
\f1\fs24\cf0\b0\i0\ul0\strike0 un\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\c
f0\b0\i0\ul0\strike0 elev\f1\fs24\cf0\b0\i0\ul0\strike0 al\f1\fs24\cf0\b0\i0\u
l0\strike0 lui\f1\fs24\cf0\b0\i0\ul0\strike0 Bowerman,\f1\fs24\cf0\b0\i0\ul0\s
trike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i0\ul0\strike0 vrem
ea\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 c\u226?nd\f1\fs24\
cf0\b0\i0\ul0\strike0 era\f1\fs24\cf0\b0\i0\ul0\strike0 antrenor\f1\fs24\cf0\b
0\i0\ul0\strike0 laUniversitatea\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0
\b0\i0\ul0\strike0 Oregon.\f1\fs24\cf0\b0\i0\ul0\strike0 Cel\f1\fs24\cf0\b0\i0
\ul0\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 mare\f1\fs24\cf0\b0\i0\ul0\stri
ke0 succes\f1\fs24\cf0\b0\i0\ul0\strike0 l-a\f1\fs24\cf0\b0\i0\ul0\strike0 av
ut\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?ns\u259?\f1\
fs24\cf0\b0\i0\ul0\strike0 contractul\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24
\cf0\b0\i0\ul0\strike0 sponsorizare\f1\fs24\cf0\b0\i0\ul0\strike0 realizat\f1\
fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 companie\f1\fs24\c
f0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 baschetbalistul\par\pard
\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 american\f1\fs24\cf0\b0\i0\ul
0\strike0 Michael\f1\fs24\cf0\b0\i0\ul0\strike0 Jordan.\par\pard\plain\li1442\
sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Ast\u259?zi\f1\fs24\cf0\b0\i0\ul0\strike0
compania\f1\fs24\cf0\b0\i0\ul0\strike0 sponsorizeaz\u259?\f1\fs24\cf0\b0\i0\ul0
\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 mul\u355?i\f1\fs24\cf0\b0\i0\ul0\st
rike0 juc\u259?tori\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\str
ike0 tenis\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike0 \u
238?ntreaga\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 lume,\f1\
fs24\cf0\b0\i0\ul0\strike0 echipa\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0
\b0\i0\ul0\strike0 cricket\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\u
l0\strike0 Indiei\f1\fs24\cf0\b0\i0\ul0\strike0 (\f1\fs24\cf0\b0\i0\ul0\strike
0 intre\f1\fs24\cf0\b0\i0\ul0\strike0 2006-2010,\f1\fs24\cf0\b0\i0\ul0\strike0

valoarea\f1\fs24\cf0\b0\i0\ul0\strike0 contractului\f1\fs24\cf0\b0\i0\ul0\str
ike0 fiind\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs2
4\cf0\b0\i0\ul0\strike0 45\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\
ul0\strike0 milioane\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\st
rike0 dolari),\f1\fs24\cf0\b0\i0\ul0\strike0 echipe\f1\fs24\cf0\b0\i0\ul0\stri
ke0 de\f1\fs24\cf0\b0\i0\ul0\strike0 fotbal\f1\fs24\cf0\b0\i0\ul0\strike0 (Ar
senal,\f1\fs24\cf0\b0\i0\ul0\strike0 Manchester\f1\fs24\cf0\b0\i0\ul0\strike0
United,\f1\fs24\cf0\b0\i0\ul0\strike0 FC\par\pard\plain\li1082\sl-280\f1\fs24\c
f0\b0\i0\ul0\strike0 Barcelona,\f1\fs24\cf0\b0\i0\ul0\strike0 Inter\f1\fs24\cf0
\b0\i0\ul0\strike0 Milan,\f1\fs24\cf0\b0\i0\ul0\strike0 Juventus,\f1\fs24\cf0\
b0\i0\ul0\strike0 Steaua,\f1\fs24\cf0\b0\i0\ul0\strike0 Borussia\f1\fs24\cf0\b
0\i0\ul0\strike0 Dortmund,\f1\fs24\cf0\b0\i0\ul0\strike0 Aston\f1\fs24\cf0\b0\
i0\ul0\strike0 Villa,\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike
0 Celtic),\f1\fs24\cf0\b0\i0\ul0\strike0 juc\u259?tori\f1\fs24\cf0\b0\i0\ul0\st
rike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 golf\f1\fs24\cf0\b0\i0\ul0\strike0 (Ti
ger\f1\fs24\cf0\b0\i0\ul0\strike0 Woods,\f1\fs24\cf0\b0\i0\ul0\strike0 Paul\f1
\fs24\cf0\b0\i0\ul0\strike0 Casey).\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0
\i0\ul0\strike0 Printre\f1\fs24\cf0\b0\i0\ul0\strike0 premiile\f1\fs24\cf0\b0\i
0\ul0\strike0 primite\f1\fs24\cf0\b0\i0\ul0\strike0 at\u226?t\f1\fs24\cf0\b0\i
0\ul0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 reclame,\f1\fs24\cf0\b0\i0\
ul0\strike0 c\u226?t\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\u
l0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 condi\u355?iile\f1\fs24\cf0\b0
\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 munc\u259?\par\pard\plain\li1
082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0
implicarea\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0
societate\f1\fs24\cf0\b0\i0\ul0\strike0 putem\f1\fs24\cf0\b0\i0\ul0\strike0 m
en\u355?iona:\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 include
rea\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 lista\
f1\fs24\cf0\b0\i0\ul0\strike0 FORTUNE\f1\fs24\cf0\b0\i0\ul0\strike0 2008\f1\fs
24\cf0\b0\i0\ul0\strike0 \u8220?Best\f1\fs24\cf0\b0\i0\ul0\strike0 Companies\f
1\fs24\cf0\b0\i0\ul0\strike0 To\f1\fs24\cf0\b0\i0\ul0\strike0 Work\f1\fs24\cf0
\b0\i0\ul0\strike0 for\f1\fs24\cf0\b0\i0\ul0\strike0 \u8221?,\f1\fs24\cf0\b0\i0
\ul0\strike0 merit\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 r
ecunoscut\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 alte\
f1\fs24\cf0\b0\i0\ul0\strike0 2\f1\fs24\cf0\b0\i0\ul0\strike0 ori\f1\fs24\cf0\
b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 2006\f1\fs24\cf0\b0\i0
\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 2007\par\pard\plain\li1082\
sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 cel\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\f
s24\cf0\b0\i0\ul0\strike0 mare\f1\fs24\cf0\b0\i0\ul0\strike0 punctaj\f1\fs24\c
f0\b0\i0\ul0\strike0 oferit\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0
\ul0\strike0 Ceres\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\
strike0 inova\u355?ie\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\
ul0\strike0 design.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
includerea\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0
cele\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 eficient
e\f1\fs24\cf0\b0\i0\ul0\strike0 100\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\c
f0\b0\i0\ul0\strike0 companii\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0
\i0\ul0\strike0 lume\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\u
l0\strike0 materie\f1\fs24\cf0\b0\i0\ul0\strike0 de\par\pard\plain\li1082\sl-2
80\f1\fs24\cf0\b0\i0\ul0\strike0 dezvoltare\f1\fs24\cf0\b0\i0\ul0\strike0 durab
il\u259?\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 punctaj\f1\f
s24\cf0\b0\i0\ul0\strike0 maxim\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b
0\i0\ul0\strike0 lista\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\
strike0 companii\f1\fs24\cf0\b0\i0\ul0\strike0 Climate\f1\fs24\cf0\b0\i0\ul0\s
trike0 Counts.\par\pard\plain\sl-288\par\pard\plain\li1082\sl-267\f0\fs24\cf0\b
\i0\ul0\strike0 Analiza\f0\fs24\cf0\b\i0\ul0\strike0 Concurentei\par\pard\plain
\sl-276\par\pard\plain\li1442\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 Principalii\f
1\fs24\cf0\b0\i0\ul0\strike0 concuren\u355?i\f1\fs24\cf0\b0\i0\ul0\strike0 ai\
f1\fs24\cf0\b0\i0\ul0\strike0 companiei\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\
fs24\cf0\b0\i0\ul0\strike0 sunt\f1\fs24\cf0\b0\i0\ul0\strike0 Adidas\f1\fs24\c

f0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 Reebok.\f1\fs24\cf0


\b0\i0\ul0\strike0 Adidas\f1\fs24\cf0\b0\i0\ul0\strike0 a\par\pard\plain\li108
2\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 devenit\f1\fs24\cf0\b0\i0\ul0\strike0 \u
238?n\f1\fs24\cf0\b0\i0\ul0\strike0 perioada\f1\fs24\cf0\b0\i0\ul0\strike0 192
8-1990\f1\fs24\cf0\b0\i0\ul0\strike0 una\f1\fs24\cf0\b0\i0\ul0\strike0 dintre\
f1\fs24\cf0\b0\i0\ul0\strike0 cele\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\c
f0\b0\i0\ul0\strike0 mari\f1\fs24\cf0\b0\i0\ul0\strike0 firme\f1\fs24\cf0\b0\i
0\ul0\strike0 interna\u355?ionale\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i
0\ul0\strike0 produc\u259?toare\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b
0\i0\ul0\strike0 industria\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?nc\u259?l\u355?
\u259?mintei\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike
0 \u238?mbr\u259?c\u259?mintei\f1\fs24\cf0\b0\i0\ul0\strike0 sport.\f1\fs24\cf
0\b0\i0\ul0\strike0 Printre\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\
strike0 punctele\f1\fs24\cf0\b0\i0\ul0\strike0 tari\f1\fs24\cf0\b0\i0\ul0\strik
e0 ale\f1\fs24\cf0\b0\i0\ul0\strike0 acestei\f1\fs24\cf0\b0\i0\ul0\strike0 fi
rme\f1\fs24\cf0\b0\i0\ul0\strike0 se\f1\fs24\cf0\b0\i0\ul0\strike0 numar\u259?
:\f1\fs24\cf0\b0\i0\ul0\strike0 notorietatea\f1\fs24\cf0\b0\i0\ul0\strike0 m\u
259?rcii\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 nivel\
par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 interna\u355?ional,di
versificarea\f1\fs24\cf0\b0\i0\ul0\strike0 articolelor\f1\fs24\cf0\b0\i0\ul0\st
rike0 ,adaptabilitatea\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0
\ul0\strike0 inventabilitatea;\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?ns\u259?\pa
r\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 punctele\f1\fs24\cf0\b0
\i0\ul0\strike0 slabe\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?i\f1\fs24\cf0\b0\i0\
ul0\strike0 scad\f1\fs24\cf0\b0\i0\ul0\strike0 acesteia\f1\fs24\cf0\b0\i0\ul0\
strike0 poten\u355?ialul:\f1\fs24\cf0\b0\i0\ul0\strike0 insuficienta\f1\fs24\c
f0\b0\i0\ul0\strike0 inovare\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0
\ul0\strike0 produselor,\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\str
ike0 imagine\f1\fs24\cf0\b0\i0\ul0\strike0 depa\u351?it\u259?,\f1\fs24\cf0\b0\i
0\ul0\strike0 promovare\f1\fs24\cf0\b0\i0\ul0\strike0 insuficient\u259?,\f1\fs
24\cf0\b0\i0\ul0\strike0 strategii\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf
0\b0\i0\ul0\strike0 marketing\f1\fs24\cf0\b0\i0\ul0\strike0 gre\u351?ite.\par\
pard\plain\sl-276\par\pard\plain\li1442\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 \u2
06?n\f1\fs24\cf0\b0\i0\ul0\strike0 ceea\f1\fs24\cf0\b0\i0\ul0\strike0 ce\f1\fs
24\cf0\b0\i0\ul0\strike0 prive\u351?te\f1\fs24\cf0\b0\i0\ul0\strike0 firma\f1\
fs24\cf0\b0\i0\ul0\strike0 REEBOK,\f1\fs24\cf0\b0\i0\ul0\strike0 avantajele\f1
\fs24\cf0\b0\i0\ul0\strike0 competitive\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\
fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\strike0 condus\f1\fs24\cf0
\b0\i0\ul0\strike0 la\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike
0 cre\u351?terea\f1\fs24\cf0\b0\i0\ul0\strike0 v\u226?nz\u259?rilor\f1\fs24\cf0
\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\
ul0\strike0 crearea\f1\fs24\cf0\b0\i0\ul0\strike0 unei\f1\fs24\cf0\b0\i0\ul0\s
trike0 notoriet\u259?\u355?i\f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i
0\ul0\strike0 fost\f1\fs24\cf0\b0\i0\ul0\strike0 generate\f1\fs24\cf0\b0\i0\ul
0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 aplicarea\par\pard\plain\li1082\sl280\f1\fs24\cf0\b0\i0\ul0\strike0 unei\f1\fs24\cf0\b0\i0\ul0\strike0 strategii\
f1\fs24\cf0\b0\i0\ul0\strike0 diferen\u355?iate\f1\fs24\cf0\b0\i0\ul0\strike0
a\f1\fs24\cf0\b0\i0\ul0\strike0 produselor\f1\fs24\cf0\b0\i0\ul0\strike0 prin\
f1\fs24\cf0\b0\i0\ul0\strike0 orientarea\f1\fs24\cf0\b0\i0\ul0\strike0 c\u259?
tre\f1\fs24\cf0\b0\i0\ul0\strike0 ni\u351?e\f1\fs24\cf0\b0\i0\ul0\strike0 de\f
1\fs24\cf0\b0\i0\ul0\strike0 pia\u355?\u259?\par\pard\plain\li1082\sl-280\f1\fs
24\cf0\b0\i0\ul0\strike0 neexploatate,\f1\fs24\cf0\b0\i0\ul0\strike0 prin\f1\fs
24\cf0\b0\i0\ul0\strike0 elaborarea\f1\fs24\cf0\b0\i0\ul0\strike0 unei\f1\fs24
\cf0\b0\i0\ul0\strike0 politici\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b
0\i0\ul0\strike0 distribu\u355?ie\f1\fs24\cf0\b0\i0\ul0\strike0 originale,\f1\
fs24\cf0\b0\i0\ul0\strike0 inovare\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\
i0\ul0\strike0 permanent\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i
0\ul0\strike0 produselor\f1\fs24\cf0\b0\i0\ul0\strike0 sale\f1\fs24\cf0\b0\i0\
ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 printr-o\f1\fs24\cf0\b0\i0\u
l0\strike0 agresiv\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 politic\u259?\f1\fs24\c

f0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 sponsoring\f1\fs24\cf0\b


0\i0\ul0\strike0 a\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 s
portivilor.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f
1\fs24\cf0\b0\i0\ul0\strike0 2006,\f1\fs24\cf0\b0\i0\ul0\strike0 Adidas\f1\fs2
4\cf0\b0\i0\ul0\strike0 d\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 lovitura\f1\fs24
\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\b0\i0\ul0\strike0 achizi\u355?ionarea\
f1\fs24\cf0\b0\i0\ul0\strike0 tuturor\f1\fs24\cf0\b0\i0\ul0\strike0 ac\u355?iu
nilor\f1\fs24\cf0\b0\i0\ul0\strike0 Reebok,\f1\fs24\cf0\b0\i0\ul0\strike0 cu\p
ar\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 suma\f1\fs24\cf0\b0\i0
\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 3,8\f1\fs24\cf0\b0\i0\ul0\strike
0 miliarde\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 dol
ari,\f1\fs24\cf0\b0\i0\ul0\strike0 astfel\f1\fs24\cf0\b0\i0\ul0\strike0 pun\u2
26?nd\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 difi
cultate\f1\fs24\cf0\b0\i0\ul0\strike0 marele\f1\fs24\cf0\b0\i0\ul0\strike0 con
curent\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Nike.\f1\fs24\
cf0\b0\i0\ul0\strike0 Achizi\u355?ia\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\c
f0\b0\i0\ul0\strike0 oferit\f1\fs24\cf0\b0\i0\ul0\strike0 companiei\f1\fs24\cf
0\b0\i0\ul0\strike0 \u351?ansa\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0
\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 avea\f1\fs24\cf0\b0\i0\ul0\str
ike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 mult\u259?\f1\fs24\cf0\b0\i0\ul0\strike
0 putere\f1\fs24\cf0\b0\i0\ul0\strike0 de\par\pard\plain\li1082\sl-280\f1\fs24
\cf0\b0\i0\ul0\strike0 negociere\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b
0\i0\ul0\strike0 furnizorii.\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?ns\u259?\f1\f
s24\cf0\b0\i0\ul0\strike0 aceast\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 al\u259?t
urare\f1\fs24\cf0\b0\i0\ul0\strike0 nu\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i-a
\f1\fs24\cf0\b0\i0\ul0\strike0 reu\u351?it\f1\fs24\cf0\b0\i0\ul0\strike0 scopu
l\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 a\sect\sectd\
sbkpage\pgwsxn12240\pghsxn15840\pard\plain\sl-200\par\pard\plain\sl-200\par\pard
\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\
par\pard\plain\sl-241\par\pard\plain\li1082\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0
detrona\f1\fs24\cf0\b0\i0\ul0\strike0 Nike.\par\pard\plain\sl-276\par\pard\pla
in\li1442\sl-279\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike
0 domin\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 afacerile\f1\fs24\cf0\b0\i0\ul0\st
rike0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?nc\u259?l\u355?\u259?minte\f1\fs2
4\cf0\b0\i0\ul0\strike0 sportiv\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1
\fs24\cf0\b0\i0\ul0\strike0 pare\f1\fs24\cf0\b0\i0\ul0\strike0 c\u259?\f1\fs24
\cf0\b0\i0\ul0\strike0 nu\f1\fs24\cf0\b0\i0\ul0\strike0 va\f1\fs24\cf0\b0\i0\u
l0\strike0 pierde\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 ac
east\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 pozi\u355?ie\f1\fs24\cf0\b0\i0\ul0\str
ike0 prea\f1\fs24\cf0\b0\i0\ul0\strike0 cur\u226?nd.\f1\fs24\cf0\b0\i0\ul0\str
ike0 \u206?n\f1\fs24\cf0\b0\i0\ul0\strike0 SUA,\f1\fs24\cf0\b0\i0\ul0\strike0
unde\f1\fs24\cf0\b0\i0\ul0\strike0 pia\u355?a\f1\fs24\cf0\b0\i0\ul0\strike0 p
antofilor\f1\fs24\cf0\b0\i0\ul0\strike0 sport\f1\fs24\cf0\b0\i0\ul0\strike0 nu
\f1\fs24\cf0\b0\i0\ul0\strike0 s-a\par\pard\plain\li1082\sl-279\f1\fs24\cf0\b0\
i0\ul0\strike0 schimbat\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0
\ul0\strike0 ultimii\f1\fs24\cf0\b0\i0\ul0\strike0 10\f1\fs24\cf0\b0\i0\ul0\st
rike0 ani,\f1\fs24\cf0\b0\i0\ul0\strike0 controleaz\u259?\f1\fs24\cf0\b0\i0\ul
0\strike0 36,3%\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike
0 pia\u355?\u259?,\f1\fs24\cf0\b0\i0\ul0\strike0 comparativ\f1\fs24\cf0\b0\i0\
ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 21,1%\par\pard\plain\li1082\sl-28
0\f1\fs24\cf0\b0\i0\ul0\strike0 c\u226?t\f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs
24\cf0\b0\i0\ul0\strike0 Adidas\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\
cf0\b0\i0\ul0\strike0 Reebok\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?mpreun\u259?,
\f1\fs24\cf0\b0\i0\ul0\strike0 potrivit\f1\fs24\cf0\b0\i0\ul0\strike0 publica\
u355?iei\f1\fs24\cf0\b0\i0\ul0\strike0 Sporting\f1\fs24\cf0\b0\i0\ul0\strike0
Goods\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 Intelligence.\f
1\fs24\cf0\b0\i0\ul0\strike0 Dar\f1\fs24\cf0\b0\i0\ul0\strike0 cursa\f1\fs24\c
f0\b0\i0\ul0\strike0 este\f1\fs24\cf0\b0\i0\ul0\strike0 mult\f1\fs24\cf0\b0\i0
\ul0\strike0 mai\f1\fs24\cf0\b0\i0\ul0\strike0 strans\u259?\f1\fs24\cf0\b0\i0\
ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 ceea\f1\fs24\cf0\b0\i0\ul0\s

trike0 ce\f1\fs24\cf0\b0\i0\ul0\strike0 prive\u351?te\f1\fs24\cf0\b0\i0\ul0\st


rike0 pie\u355?ele\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 i
nterna\u355?ionale\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\strik
e0 dezvoltare\f1\fs24\cf0\b0\i0\ul0\strike0 accelerat\u259?,\f1\fs24\cf0\b0\i0
\ul0\strike0 unde\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\str
ike0 controleaz\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 30,9%\f1\fs24\cf0\b0\i0\ul
0\strike0 din\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 v\u226
?nzari,\f1\fs24\cf0\b0\i0\ul0\strike0 comparativ\f1\fs24\cf0\b0\i0\ul0\strike0
cu\f1\fs24\cf0\b0\i0\ul0\strike0 28%,\f1\fs24\cf0\b0\i0\ul0\strike0 c\u226?t\
f1\fs24\cf0\b0\i0\ul0\strike0 au\f1\fs24\cf0\b0\i0\ul0\strike0 Adidas\f1\fs24\
cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 Reebok\f1\fs24\cf0
\b0\i0\ul0\strike0 \u238?mpreun\u259?.\par\pard\plain\li1082\sl-280\f1\fs24\cf0
\b0\i0\ul0\strike0 Pia\u355?a\f1\fs24\cf0\b0\i0\ul0\strike0 articolelor\f1\fs24
\cf0\b0\i0\ul0\strike0 sportive\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\
cf0\b0\i0\ul0\strike0 2008\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\u
l0\strike0 valorat\f1\fs24\cf0\b0\i0\ul0\strike0 600\f1\fs24\cf0\b0\i0\ul0\str
ike0 mil.euro\f1\fs24\cf0\b0\i0\ul0\strike0 iar\f1\fs24\cf0\b0\i0\ul0\strike0
Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs
24\cf0\b0\i0\ul0\strike0 lider\f1\fs24\cf0\b0\i0\ul0\strike0 pe\par\pard\plain
\li1082\sl-282\f1\fs24\cf0\b0\i0\ul0\strike0 aceast\u259?\f1\fs24\cf0\b0\i0\ul0\
strike0 pia\u355?\u259?,\f1\fs24\cf0\b0\i0\ul0\strike0 urmat\u259?\f1\fs24\cf0
\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i0\ul0\strike0 locul\f1\fs24\cf0\b0\i0\ul
0\strike0 doi\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0
Adidas.\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f1\fs24\cf0\b0\i0\ul0\strike0 20
\f0\fs24\cf0\b0\i0\ul0\strike0 10\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf
0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b0\i0\ul0
\strike0 cotat\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0
o\par\pard\plain\li1082\sl-281\f1\fs24\cf0\b0\i0\ul0\strike0 valoare\f1\fs24\cf
0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 pia\u355?\u259?\f1\fs24\c
f0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 17\f1\fs24\cf0\b0\i0\ul0
\strike0 mld.\f1\fs24\cf0\b0\i0\ul0\strike0 $,\f1\fs24\cf0\b0\i0\ul0\strike0
iar\f1\fs24\cf0\b0\i0\ul0\strike0 anul\f1\fs24\cf0\b0\i0\ul0\strike0 20\f0\fs2
4\cf0\b0\i0\ul0\strike0 13\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul
0\strike0 adus\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0
cre\u351?tere\f1\fs24\cf0\b0\i0\ul0\strike0 p\u226?n\u259?\f1\fs24\cf0\b0\i0\ul
0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 valoarea\par\pard\plain\li1082\sl-2
80\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 18,6\f1\fs24\
cf0\b0\i0\ul0\strike0 mld.\f1\fs24\cf0\b0\i0\ul0\strike0 $.\par\pard\plain\sl282\par\pard\plain\li1082\sl-279\f1\fs24\cf0\b\i0\ul0\strike0 Analiza\f1\fs24\cf
0\b\i0\ul0\strike0 S\f0\fs24\cf0\b\i0\ul0\strike0 WOT\f0\fs24\cf0\b\i0\ul0\stri
ke0 a\f0\fs24\cf0\b\i0\ul0\strike0 companiei\f0\fs24\cf0\b\i0\ul0\strike0 Nik
e\par\pard\plain\sl-276\par\pard\plain\li1442\sl-279\f1\fs24\cf0\b\i0\ul0\strike
0 Punctele\f1\fs24\cf0\b\i0\ul0\strike0 tari:\par\pard\plain\li1082\sl-280\f1\f
s24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i
0\ul0\strike0 este\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strik
e0 organiza\u355?ie\f1\fs24\cf0\b0\i0\ul0\strike0 foarte\f1\fs24\cf0\b0\i0\ul0
\strike0 competitiv\u259?,\f1\fs24\cf0\b0\i0\ul0\strike0 fondatorul\f1\fs24\cf
0\b0\i0\ul0\strike0 Phil\f1\fs24\cf0\b0\i0\ul0\strike0 Knight\f1\fs24\cf0\b0\i
0\ul0\strike0 fiind\f1\fs24\cf0\b0\i0\ul0\strike0 adesea\par\pard\plain\li1082
\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 citat\f1\fs24\cf0\b0\i0\ul0\strike0 ca\f1
\fs24\cf0\b0\i0\ul0\strike0 afirm\u226?nd\f1\fs24\cf0\b0\i0\ul0\strike0 :\f1\f
s24\cf0\b0\i0\ul0\strike0 \u8220?Business\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?
nseamn\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 r\u259?zboi\f1\fs24\cf0\b0\i0\ul0\st
rike0 f\u259?r\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 gloan\u355?e\u8221?;\par\pa
rd\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\str
ike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\cf0\b0\i0\ul0\strike0 un
\f1\fs24\cf0\b0\i0\ul0\strike0 brand\f1\fs24\cf0\b0\i0\ul0\strike0 global,\f1\
fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\cf0\b0\i0\ul0\strike0 num\u259?rul\f1\
fs24\cf0\b0\i0\ul0\strike0 unu\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\c
f0\b0\i0\ul0\strike0 lume\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0

\i0\ul0\strike0 categoria\f1\fs24\cf0\b0\i0\ul0\strike0 sa;\par\pard\plain\li1


082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Logo-u
l\f1\fs24\cf0\b0\i0\ul0\strike0 s\u259?u\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1
\fs24\cf0\b0\i0\ul0\strike0 recunoscut\f1\fs24\cf0\b0\i0\ul0\strike0 instantan
eu;\f1\fs24\cf0\b0\i0\ul0\strike0 Phil\f1\fs24\cf0\b0\i0\ul0\strike0 Knight\f1
\fs24\cf0\b0\i0\ul0\strike0 \u238?l\f1\fs24\cf0\b0\i0\ul0\strike0 are\f1\fs24\
cf0\b0\i0\ul0\strike0 tatuat\f1\fs24\cf0\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i
0\ul0\strike0 glezn\u259?;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\s
trike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Succesul\f1\fs24\cf0\b0\i0\ul0\strike0
magazinelor\f1\fs24\cf0\b0\i0\ul0\strike0 virtuale;\par\pard\plain\li1082\sl-28
0\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Firma\f1\fs24\c
f0\b0\i0\ul0\strike0 se\f1\fs24\cf0\b0\i0\ul0\strike0 bazeaz\u259?\f1\fs24\cf0
\b0\i0\ul0\strike0 pe\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\st
rike0 singur\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 marc\u259?,\f1\fs24\cf0\b0\i0
\ul0\strike0 despre\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul0\s
trike0 se\f1\fs24\cf0\b0\i0\ul0\strike0 pate\f1\fs24\cf0\b0\i0\ul0\strike0 sp
une\f1\fs24\cf0\b0\i0\ul0\strike0 c\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 are\f1
\fs24\cf0\b0\i0\ul0\strike0 o\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul
0\strike0 personalitate\f1\fs24\cf0\b0\i0\ul0\strike0 proprie,\f1\fs24\cf0\b0\i
0\ul0\strike0 \u238?ntre\f1\fs24\cf0\b0\i0\ul0\strike0 marc\u259?\f1\fs24\cf0\
b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 clien\u355?i\f1\fs24\c
f0\b0\i0\ul0\strike0 exist\u226?nd\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0
\b0\i0\ul0\strike0 rela\u355?ie\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b
0\i0\ul0\strike0 natur\u259?\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0
\strike0 emo\u355?ional\u259?\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0
\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Firma\f1\fs24\cf0\b0\i0\ul0\strike0 e
ste\f1\fs24\cf0\b0\i0\ul0\strike0 implicat\u259?\f1\fs24\cf0\b0\i0\ul0\strike0
\u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 domeniul\f1\fs24\cf0\b0\i0\ul0\strike0
sportiv,\f1\fs24\cf0\b0\i0\ul0\strike0 unul\f1\fs24\cf0\b0\i0\ul0\strike0 dint
re\f1\fs24\cf0\b0\i0\ul0\strike0 sectoarele\f1\fs24\cf0\b0\i0\ul0\strike0 care
\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\par\pard\plain\li1082\sl-280\f1\fs24\cf0
\b0\i0\ul0\strike0 ultimele\f1\fs24\cf0\b0\i0\ul0\strike0 decenii\f1\fs24\cf0\b
0\i0\ul0\strike0 \u238?nregistreaz\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs
24\cf0\b0\i0\ul0\strike0 cre\u351?tere\f1\fs24\cf0\b0\i0\ul0\strike0 continu\u
259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 sus\u
355?inut\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\stri
ke0 ceea\f1\fs24\cf0\b0\i0\ul0\strike0 ce\par\pard\plain\li1082\sl-280\f1\fs24
\cf0\b0\i0\ul0\strike0 prive\u351?te\f1\fs24\cf0\b0\i0\ul0\strike0 priza\f1\fs2
4\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 public,\f1\fs24\cf0\b
0\i0\ul0\strike0 sportul\f1\fs24\cf0\b0\i0\ul0\strike0 devenind\f1\fs24\cf0\b0
\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 multe\f1\fs24\cf0\b0\i0\
ul0\strike0 zone\f1\fs24\cf0\b0\i0\ul0\strike0 ale\f1\fs24\cf0\b0\i0\ul0\strik
e0 lumii\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0 adev\u
259?rat\u259?\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 cultur\
u259?..\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0
\b0\i0\ul0\strike0 Abordarea\f1\fs24\cf0\b0\i0\ul0\strike0 unei\f1\fs24\cf0\b0
\i0\ul0\strike0 politici\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul
0\strike0 returnare\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\stri
ke0 produselor\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\strike0
defecte;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\c
f0\b0\i0\ul0\strike0 30000\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\
ul0\strike0 angaja\u355?i\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0
\i0\ul0\strike0 \u238?ntreaga\f1\fs24\cf0\b0\i0\ul0\strike0 lume;\par\pard\pla
in\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0
De\u355?ine\f1\fs24\cf0\b0\i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0 pute
rnic\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 strategie\f1\fs24\cf0\b0\i0\ul0\strike
0 de\f1\fs24\cf0\b0\i0\ul0\strike0 marketing\f1\fs24\cf0\b0\i0\ul0\strike0 ce
\f1\fs24\cf0\b0\i0\ul0\strike0 presupune\f1\fs24\cf0\b0\i0\ul0\strike0 implica
rea\f1\fs24\cf0\b0\i0\ul0\strike0 sportivilor\par\pard\plain\li1082\sl-280\f1\f
s24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 prim\u259?-clas\u259

?\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike0 lume\f1\fs24


\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 bine\f1\fs24\cf0\
b0\i0\ul0\strike0 cunoscuta\f1\fs24\cf0\b0\i0\ul0\strike0 campanie\f1\fs24\cf0
\b0\i0\ul0\strike0 mondial\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?Just\f1\
fs24\cf0\b0\i0\ul0\strike0 do\f1\fs24\cf0\b0\i0\ul0\strike0 it\u8221?;\par\par
d\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\stri
ke0 Opereaz\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 un\f1\fs24\cf0\b0\i0\ul0\strik
e0 lan\u355?\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 m
agazine\f1\fs24\cf0\b0\i0\ul0\strike0 Niketown\f1\fs24\cf0\b0\i0\ul0\strike0 c
u\f1\fs24\cf0\b0\i0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul0\strike0 are\f1\fs24
\cf0\b0\i0\ul0\strike0 un\f1\fs24\cf0\b0\i0\ul0\strike0 mare\f1\fs24\cf0\b0\i0
\ul0\strike0 success\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
-\f1\fs24\cf0\b0\i0\ul0\strike0 De\u355?ine\f1\fs24\cf0\b0\i0\ul0\strike0 o\f
1\fs24\cf0\b0\i0\ul0\strike0 varietate\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs2
4\cf0\b0\i0\ul0\strike0 produse\f1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\fs24\c
f0\b0\i0\ul0\strike0 toate\f1\fs24\cf0\b0\i0\ul0\strike0 tipurile\f1\fs24\cf0\
b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 sport\f1\fs24\cf0\b0\i0\ul0
\strike0 ,orient\u226?ndu-se\f1\fs24\cf0\b0\i0\ul0\strike0 pe\par\pard\plain\l
i1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 activit\u259?\u355?i;\par\pard\plain\
li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Spr
ijin\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 sportul\f1\fs24\cf0\b0\i0\ul0\strike0
prin\f1\fs24\cf0\b0\i0\ul0\strike0 numeroasele\f1\fs24\cf0\b0\i0\ul0\strike0
sponzoriz\u259?ri\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0
importante\f1\fs24\cf0\b0\i0\ul0\strike0 evenimente,\f1\fs24\cf0\b0\i0\ul0\st
rike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 a\par\pard\plain\li1082\sl-280\f1\
fs24\cf0\b0\i0\ul0\strike0 celor\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\cf0\
b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 success\f1\fs24\cf0\b0\i0\u
l0\strike0 sportivi;\f1\fs24\cf0\b0\i0\ul0\strike0 c\u226?t\f1\fs24\cf0\b0\i0\
ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\b0\i0\ul0\s
trike0 organizarea\f1\fs24\cf0\b0\i0\ul0\strike0 unor\f1\fs24\cf0\b0\i0\ul0\st
rike0 campanii\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0
genul\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?\par\pard\plain\li1082\sl-280\f1\fs
24\cf0\b0\i0\ul0\strike0 Reuse\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i
0\ul0\strike0 Shue\u8221?,\f1\fs24\cf0\b0\i0\ul0\strike0 prin\f1\fs24\cf0\b0\i
0\ul0\strike0 care\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strik
e0 ajutat\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 cons
truirea\f1\fs24\cf0\b0\i0\ul0\strike0 unor\f1\fs24\cf0\b0\i0\ul0\strike0 teren
uri\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 sport\f1\fs
24\cf0\b0\i0\ul0\strike0 de\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\
strike0 \u238?nalt\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 performan\u355?\u259?.\p
ar\pard\plain\li1082\sl-280\f1\fs24\cf0\b\i0\ul0\strike0 Puncte\f1\fs24\cf0\b\i0
\ul0\strike0 slabe:\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
-\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 refuz\u259?
\f1\fs24\cf0\b0\i0\ul0\strike0 s\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 dezv\u259
?luie\f1\fs24\cf0\b0\i0\ul0\strike0 informa\u355?ii\f1\fs24\cf0\b0\i0\ul0\strik
e0 privind\f1\fs24\cf0\b0\i0\ul0\strike0 activit\u259?\u355?ile\f1\fs24\cf0\b0
\i0\ul0\strike0 sale\f1\fs24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\st
rike0 companiile\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 par
tenere,\f1\fs24\cf0\b0\i0\ul0\strike0 fapt\f1\fs24\cf0\b0\i0\ul0\strike0 care\
f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 dus\f1\fs24\cf0\
b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\i0\ul0\strike0 critici\f1\fs24\cf0\b0\i0\u
l0\strike0 dure\f1\fs24\cf0\b0\i0\ul0\strike0 din\f1\fs24\cf0\b0\i0\ul0\strike
0 partea\f1\fs24\cf0\b0\i0\ul0\strike0 CorpWatch\f1\fs24\cf0\b0\i0\ul0\strike0
\u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 alte\f1\fs24\cf0\b0\i0\ul0\strike0 com
panii;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\
b0\i0\ul0\strike0 Ofer\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 condi\u355?ii\f1\fs
24\cf0\b0\i0\ul0\strike0 proaste\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\
b0\i0\ul0\strike0 munc\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0
\b0\i0\ul0\strike0 tinde\f1\fs24\cf0\b0\i0\ul0\strike0 spre\f1\fs24\cf0\b0\i0\
ul0\strike0 exploatarea\f1\fs24\cf0\b0\i0\ul0\strike0 for\u355?ei\f1\fs24\cf0\

b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 munc\u259?\par\pard\plain\l


i1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 ieftin\u259?\f1\fs24\cf0\b0\i0\ul0\st
rike0 din\f1\fs24\cf0\b0\i0\ul0\strike0 strain\u259?tate;\par\pard\plain\li108
2\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\
f1\fs24\cf0\b0\i0\ul0\strike0 1990,\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24
\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b0\i0\
ul0\strike0 raportat\f1\fs24\cf0\b0\i0\ul0\strike0 c\u259?\f1\fs24\cf0\b0\i0\u
l0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 Pakistan\f1\fs24\cf0\b0\i0\ul
0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 Cambodgia\f1\fs24\cf0\b0\i0\ul
0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 folosit\f1\fs24\cf0\b0\i0\ul0\strike
0 \u238?n\sect\sectd\sbkpage\pgwsxn12240\pghsxn15840\pard\plain\sl-200\par\pard
\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\par\pard\plain\sl-200\
par\pard\plain\sl-200\par\pard\plain\sl-241\par\pard\plain\li1082\sl-279\f1\fs24
\cf0\b0\i0\ul0\strike0 producerea\f1\fs24\cf0\b0\i0\ul0\strike0 mingilor\f1\fs2
4\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 fotbal\f1\fs24\cf0\b0
\i0\ul0\strike0 munca\f1\fs24\cf0\b0\i0\ul0\strike0 copiilor;\par\pard\plain\l
i1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Este
\f1\fs24\cf0\b0\i0\ul0\strike0 subiect\f1\fs24\cf0\b0\i0\ul0\strike0 permanent
\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 critic\u259?\f
1\fs24\cf0\b0\i0\ul0\strike0 pentru\f1\fs24\cf0\b0\i0\ul0\strike0 grupurile\f1
\fs24\cf0\b0\i0\ul0\strike0 anti-globalizare;\par\pard\plain\li1082\sl-280\f1\f
s24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Pre\u355?uri\f1\fs24\
cf0\b0\i0\ul0\strike0 ridicate,\f1\fs24\cf0\b0\i0\ul0\strike0 inaccesibile\f1\
fs24\cf0\b0\i0\ul0\strike0 anumitor\f1\fs24\cf0\b0\i0\ul0\strike0 categorii\f1
\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 oameni\f1\fs24\cf
0\b0\i0\ul0\strike0 ;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike
0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 a\f1\fs24
\cf0\b0\i0\ul0\strike0 fost\f1\fs24\cf0\b0\i0\ul0\strike0 raportat\u259?\f1\fs
24\cf0\b0\i0\ul0\strike0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 practici\f1\fs24\cf0
\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 munc\u259?\f1\fs24\cf0\b0\
i0\ul0\strike0 incorecte,\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0
\i0\ul0\strike0 condi\u355?ii\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\
i0\ul0\strike0 munc\u259?\par\pard\plain\li1082\sl-279\f1\fs24\cf0\b0\i0\ul0\st
rike0 insuficiente.\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b\i0\ul0\strike0 Op
ortunit\u259?\u355?i:\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0
-\f1\fs24\cf0\b0\i0\ul0\strike0 \u206?n\f1\fs24\cf0\b0\i0\ul0\strike0 viitoru
l\f1\fs24\cf0\b0\i0\ul0\strike0 previzibil,\f1\fs24\cf0\b0\i0\ul0\strike0 Nike
\f1\fs24\cf0\b0\i0\ul0\strike0 prevede\f1\fs24\cf0\b0\i0\ul0\strike0 noi\f1\fs
24\cf0\b0\i0\ul0\strike0 oportunit\u259?\u355?i\f1\fs24\cf0\b0\i0\ul0\strike0
datorit\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 succesului\par\pard\plain\li1082\sl
-280\f1\fs24\cf0\b0\i0\ul0\strike0 financiar\f1\fs24\cf0\b0\i0\ul0\strike0 avut
\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 2008;\par
\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\
strike0 Noi\f1\fs24\cf0\b0\i0\ul0\strike0 contracte\f1\fs24\cf0\b0\i0\ul0\stri
ke0 de\f1\fs24\cf0\b0\i0\ul0\strike0 sponzorizare\f1\fs24\cf0\b0\i0\ul0\strike
0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 noile\f1\fs24\cf0\b0\i0\ul0\strike0 \u8221
?stele\u8221?\f1\fs24\cf0\b0\i0\ul0\strike0 sportive\f1\fs24\cf0\b0\i0\ul0\stri
ke0 cu\f1\fs24\cf0\b0\i0\ul0\strike0 mare\f1\fs24\cf0\b0\i0\ul0\strike0 poten
\u355?ial;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\
cf0\b0\i0\ul0\strike0 Extinderea\f1\fs24\cf0\b0\i0\ul0\strike0 proiectelor\f1\
fs24\cf0\b0\i0\ul0\strike0 ecologice\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\
cf0\b0\i0\ul0\strike0 genul\f1\fs24\cf0\b0\i0\ul0\strike0 \u8220?Reuse\f1\fs24
\cf0\b0\i0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 Shoe\u8221?;\par\pard\p
lain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0
Cre\u351?terea\f1\fs24\cf0\b0\i0\ul0\strike0 liniei\f1\fs24\cf0\b0\i0\ul0\str
ike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 produse,\f1\fs24\cf0\b0\i0\ul0\strike0
de\f1\fs24\cf0\b0\i0\ul0\strike0 exemplu\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n
\f1\fs24\cf0\b0\i0\ul0\strike0 materie\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs2
4\cf0\b0\i0\ul0\strike0 ochelari\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\
b0\i0\ul0\strike0 soare,\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\str

ike0 bijuterii;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\


fs24\cf0\b0\i0\ul0\strike0 O\f1\fs24\cf0\b0\i0\ul0\strike0 nou\u259?\f1\fs24\c
f0\b0\i0\ul0\strike0 genera\u355?ie\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\c
f0\b0\i0\ul0\strike0 consumatori\f1\fs24\cf0\b0\i0\ul0\strike0 mai\f1\fs24\cf0
\b0\i0\ul0\strike0 bogat\u259?,\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b
0\i0\ul0\strike0 exemplu\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?n\f1\fs24\cf0\b0\
i0\ul0\strike0 India\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\u
l0\strike0 China;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b\i0\ul0\strike0 Ame
nin\u355?\u259?ri:\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\
f1\fs24\cf0\b0\i0\ul0\strike0 Criza\f1\fs24\cf0\b0\i0\ul0\strike0 financiar\u2
59?\f1\fs24\cf0\b0\i0\ul0\strike0 ar\f1\fs24\cf0\b0\i0\ul0\strike0 putea\f1\fs
24\cf0\b0\i0\ul0\strike0 duce\f1\fs24\cf0\b0\i0\ul0\strike0 la\f1\fs24\cf0\b0\
i0\ul0\strike0 o\f1\fs24\cf0\b0\i0\ul0\strike0 reducere\f1\fs24\cf0\b0\i0\ul0\
strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 angaja\u355?ilor\f1\fs24\cf0\b0\i0\ul0
\strike0 \u238?n\f1\fs24\cf0\b0\i0\ul0\strike0 filialele\f1\fs24\cf0\b0\i0\ul0
\strike0 Nike\f1\fs24\cf0\b0\i0\ul0\strike0 din\par\pard\plain\li1082\sl-280\f
1\fs24\cf0\b0\i0\ul0\strike0 lume;\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i
0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Industria\f1\fs24\cf0\b0\i0\ul0\s
trike0 textil\u259?\f1\fs24\cf0\b0\i0\ul0\strike0 afecteaz\u259?\f1\fs24\cf0\b
0\i0\ul0\strike0 mediul,\u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b
0\i0\ul0\strike0 aceea\f1\fs24\cf0\b0\i0\ul0\strike0 Nike\f1\fs24\cf0\b0\i0\ul
0\strike0 face\f1\fs24\cf0\b0\i0\ul0\strike0 permanent\f1\fs24\cf0\b0\i0\ul0\s
trike0 eforturi\par\pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 pent
ru\f1\fs24\cf0\b0\i0\ul0\strike0 a-\u351?i\f1\fs24\cf0\b0\i0\ul0\strike0 men\u
355?ine\f1\fs24\cf0\b0\i0\ul0\strike0 reputa\u355?ia\f1\fs24\cf0\b0\i0\ul0\stri
ke0 privind\f1\fs24\cf0\b0\i0\ul0\strike0 ecologia;\par\pard\plain\li1082\sl-2
80\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\strike0 Pia\u355?a\f1\
fs24\cf0\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 \u238?mbr\u259?c\u
259?minte\f1\fs24\cf0\b0\i0\ul0\strike0 \u351?i\f1\fs24\cf0\b0\i0\ul0\strike0
\u238?nc\u259?l\u355?\u259?minte\f1\fs24\cf0\b0\i0\ul0\strike0 este\f1\fs24\cf0
\b0\i0\ul0\strike0 foarte\f1\fs24\cf0\b0\i0\ul0\strike0 competitiv\u259?;\par\
pard\plain\li1082\sl-280\f1\fs24\cf0\b0\i0\ul0\strike0 -\f1\fs24\cf0\b0\i0\ul0\s
trike0 Sensibilitatea\f1\fs24\cf0\b0\i0\ul0\strike0 fa\u355?\u259?\f1\fs24\cf0
\b0\i0\ul0\strike0 de\f1\fs24\cf0\b0\i0\ul0\strike0 pre\u355?\f1\fs24\cf0\b0\i
0\ul0\strike0 a\f1\fs24\cf0\b0\i0\ul0\strike0 consumatorului;}

Vous aimerez peut-être aussi