LO2 Understanding the Creative Media Sector

Understanding ethical and legal constraints within the media

sector
Why is it important to consider ethical issues when producing media?
It is important to consider ethical issues as ethics are the moral principles that define how
a group or person acts. Morality issues such as right and wrong have to be taen into
account. !"ploitation and sensationalism also have to be considered and taen into
account. # reporter when woring on a certain story will have to mae sure that they are
not being bias or one sided towards that story. $hey must also gather both sides of the
argument% for and against that story in order to gain a fair sided report. $hey would also
have to be cautious on religion and faith.
How is gender represented in film?
Commonly gender in film is represented as the male character to always be the better
abled bodied and the man who can save everyone from danger. $hey are normally the
character that have more active roles and are physically and mentally strong. &emales are
stereotypically used as 'eye candy( for the film purpose and always used as an ob)ect by a
man*s side in a film. $hey play passive roles they are essentially ob)ects for the male ga+e.
$heory created by Laura Mulvey in ,-./s argued that0
1In a world ordered by se"ual imbalance% pleasure in looing has split between active 2
male and passive 2 female.*
Men looed at women who were styled accordingly.
1It is said that analysing pleasure or beauty% destroys it. $hat is the intention of this article.
$he ,-3/*s was an era when masculinity was over displayed% mostly through the action
genre4
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9ic :o"er 6,-3-8

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LO2 Understanding the Creative Media Sector

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What is the Films Act (1985?
$he =ational &ilm &inance Corporation 6=&&C8 was a
film funding agency in the United 9ingdom which
operated from ,->- until it was wound up in ,-37. $he
=&&C was established by the Cinematograph &ilm
?roduction #ct ,->-% and further enhanced by the
Cinematograph &ilm ?roduction act ,-72% which gave
the ==&C the power to borrow from sources other than
the :oard of $rade
What is the !ideo "ecordings Act (198#?
$he @ideo 5ecordings #ct ,-3> is an #ct of the
?arliament of the United 9ingdom that was passed in
,-3>. It states that commercial video recordings offered
for sale or for hire within the U9 must carry a
classification that has been agreed upon by an authority
designated by the <ome Office.
What would $e the conse%uences for $rea&ing copyright law?
If a person in the United 9ingdom breas the copyright law% a legal Cease and ;esist letter
is sent warning that particular person that they have broen the law. &or online copyright
infringement% this letter is also sent to the host% search engines% and your advertising
networs% and often ends up with the entire business or site or host getting shut down and
removed from the search engines permanently. Aou may also be fined% this can e"ceed to
the ma"ium pay of B7///.