4.

Companys collection of
source data
Different information need for different target
group
What are source systems and what can
they be used for?
Billing systems: print customers name, used
for behavior based segmentation, value based
segmentation etc.
Reminder systems: To customers who do not
settle their bills on time.
Debt collection systems : Cases that have been
transferred to external debt collectors
CRM systems: history on customer calls and
conversations