LO2 Understanding the Creative Media Sector

Understanding ethical and legal constraints within the media

sector
Why is it important to consider ethical issues when producing media?
It is very important to consider ethical issues when producing media because companies
and producers have to be very careful if the material is offensive. hey may not mean to
harm anyone! however some can be deemed as inappropriate or offensive to different"
genders! religions! cultures and ages. In any aspect of media there can be ethical issues
with what material you want to use and who it is
appropriate to see. #ecause of this issue there are laws
put in place to protect people different content such as"
aging certificates and warnings of the content.
How is gender represented in film?
$ender in film is represented in different ways. he
most common and stereotypical portray of gender is
that woman are shown as them being the wea%er
gender. his is how most commonly woman are
portrayed however in more modern films they have
changed it and instead of seeing woman as wea% they
are seen as stronger and more powerful than men.
&lthough this is the case in some films stereotypically
and in older films woman are shown as being wea%er
and more vulnerable.
'epresentation of woman
beauty (within narrow conventions)
si*e+physi,ue (again! within narrow conventions)
se-uality (as e-pressed by the above)
emotional (as opposed to intellectual) dealings
relationships (as opposed to independence+freedom)
'epresentation of men
Strength . physical and intellectual
/ower
Se-ual attractiveness (which may be based on the above)
/hysi,ue
Independence (of thought! action)
LO2 Understanding the Creative Media Sector
What is the Films Act (1985?
he 0ilms &ct 1234 is the 5ational 0ilm 0inance Corporation (500C)! this was a film
funding agency in the U6. It was established by the Cinematography 0ilm /roduction &ct
in 1272 and carried on till the enhances &ct in 1242. his gave this &ct the power to
borrow sources other than from the #oard of rade.
What is the !ideo "ecordings Act (198#?
he 8ideo 'ecordings &ct was an &ct passed in 1237 in the U6. It stated that commercial
video recordings offered for sales or hire must carry a classification that had been agreed
by the 9ome Office.
What would $e the conse%uences for $rea&ing copyright law?
In most cases if you brea% copyright law there will be a fine that you have to pay! usually
this fine will be as much as the cost of the illegally owned or watched production. In other
smaller cases such as watched illegally online a warning will be sent to you! the website
and search engines saying this is an illegal website. In more serious cases there can be a
:ail sentence or community service issued depending on how e-treme or big the crime
was.