Busi ness marketi ng i s to market the products and servi ces to busi ness

or gani z at i ons: manuf act ur i ng c ompani es , gov er nment under t ak i ngs , pr i v

at e sector organi zat i ons, educati onal i nsti tuti ons, hospi t al s, di st ri butors, and
deal ers. The busi ness organi zati ons, buy products and servi ces t o sat i sf y many
obj ecti ves l i k e pr oduc t i on of goods and s er v i c es , mak i ng pr of i t s,
r educ i ng c os t s, and, s o on.