Questionnaire

We are the students of MBA at University of Management and Technology, conducting this survey
about the consumer perception regarding different brands of tea. Your cooperation will be greatly
appreciated in this regard.

What do you perceive about the TASTE of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the PRICE of the following brands?

VERY LOW LOW NEUTRAL HIGH VERY HIGH

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the COLOR of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the QUALITY of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the SMELL of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the PACKAGING of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5
What do you perceive about the AVAILABILTY of the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

What do you perceive about the PLACEMENT AT STORE (shelf place) of

the following brands?

VERY BAD BAD NEUTRAL GOOD VERY GOOD

Supreme 1 2 3 4 5
Lipton 1 2 3 4 5
Tapal 1 2 3 4 5
Tetley 1 2 3 4 5

Gender:
1) Male 2) Female

What is your age?

1) 10 – 20 years 2) 21 – 30 years
3) 31 – 40 years 4) More than 40 years

What is your profession?

1) Student 2) Businessman
3) Employee 4) Others _________ (Specify)
What is your income per month?

1) 10000 – 30000 2) 30001 – 60000

3) 60001 – 90000 4) more than 90000

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