Fall-2009

ASSIGNMENTS- MBA Sem- 2

MB0030

(3 credits)
Set 1
Marks 30
Marketing Management

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain BCG Matrix. (10 Marks)

Q.2 Describe the marketing mix for Pepsi. (10 Marks)
Q.3 Choose any well-known company and study the micro environment and macro
environment for the same. (10 Marks)
Q.4 Write a short note on consumer buying behavior. (10 Marks)
Q.5 Company A has homogeneous consumer preferences in the market; Company B sells
different variants of soaps, while Company C is a small firm with constrained resources.
What do you think is the most suitable market coverage strategy for the all the three
companies. (10 Marks)
Q.6 Describe various bases for positioning the product with example. (10 Marks)
 Fall-2009

ASSIGNMENTS- MBA Sem- 2

MB0030

(3 credits)
Set 2
Marks 30
Marketing Management

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a short note on product life cycle. (10 Marks)

Q.2 Explain various categories of brand sponsorship with example. (10 Marks)
Q.3 Explain the product mix pricing strategies with example. (10 Marks)
Q.4 What are various logistics functions? Describe in brief. (10 Marks)
Q.5 What is IMC? Describe the communication development process in brief. (10 Marks)
Q.6 What are alternative approaches to marketing while going international? Study Pepsi’s
international marketing strategy. (10 Marks)