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CV= $3.

50
SV= 0.50
R= $7,000.00
CT= $4,000.00 Excel Formula
Use the marked cells below to fill in the appropriate numbers for the variables (CV, SV, and R) to check your answer for the
credit total.
Variables Used
2. Ziam has written a popular song titled Going There, which has been recorded by a well-known performer. He recently
received a royalty check for $7,000. If Ziam gets a 0.5 share of the royalties and the credit value is $3.50, what was the
credit total that his song earned? Write out the problem in the form of an equation and solve it.
(Use the equation below and show your work in this cell to solve for the credit total.)
Manual Equation: R = (CT)(SV)(CV)
$7,000 = (CT)(0.5)($3.50)
$7,000 = $1.75(CT)
$7,000/$1.75 = (CT)
4,000 = CT
Case 5-2 Template
INSTRUCTIONS: Read the case in the textbook. As a team, answer the questions in this spreadsheet, then save and submit
the assignment as one Miscrosoft Excel attachment. Also, submit a 1-paragraph Microsoft Word document explaining any
issues or successes you had in answering these questions.
Refer to and use the following abbreviations for the problems below:
R = Royalty Payment
CT = Artist Credit Total
SV = Share Value
CV = Credit Value
RP = Retail Price
PD= Packaging Deduction
R%=Royalty Percentage of Suggested Retail Price minus packaging
1. Ziam wants to know how much his royalty will be for a song he has written. How will it be calculated? Write the steps or
the formulas that will be used to calculate his royalty payment.
(Write the answer in this cell.)
Step 1: total number of credits = (use weight X licensee weight X time-of-day weight X follow-the-dollar weight X general
licensing allocation) + radio feature premium
Step 2: royalty payment = artist credit total X share value X credit value
CT= $10,000.00
SV= 0.50
CV= $3.50
R= $17,500.00
RP= $15.00
PD= 0.25
R%= 0.12
Variables Used
Use the marked cells below to fill in the appropriate numbers for the variables (CT, SV, CV) to check your answer for the
royalty payment.
4. Ziam is considering an offer to perform his own songs on a CD to be titled Waiting There. In the past, he has written but
not performed his music. If Ziams royalty is 0.12 of the suggested retail price of $15.00, but 0.25 of the retail price is
deducted for packaging before Ziams royalty is calculated, how much will he receive for sale of the CD? Write your answer
in the form of an equation and solve it.
Use the equation below and show your work in this cell to solve for the royalty payment.
Manual Equation: R = (RP- PD*RP)*(R%)
R = ($15 - 0.25($15))(0.12)
R = ($15 - $3.75)(0.12)
R = $11.25(0.12)
R = $1.35
Variables Used
Excel Formula
Use the marked cells below to fill in the appropriate numbers for the variables (CT, SV, CV) to check your answer for the
royalty payment.
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula,
=E24*E25*E26. By changing the CT, SV, or CV values in the Microsoft Excel
reference formula, you can experiment with various what-if scenarios that will
change the R total. Try it.
3. Ziam quickly published another song, Take Me There, that is played even more often than Going There. If his first
song earns 4,000 credits and his second song earns 6,000 credits, what will the royalty payment be from the two songs if the
credit value remains at $3.50?
(Use the equation below and show your work in this cell to solve for the royalty payment.)
Manual Equation: R = (CT)(SV)(CV)
R = $17,500
R = 10,000(0.5)($3.50)
R = (4,000 + 6,000 credits)(0.5 share)($3.50 per credit)
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula,
=E15/(E13*E14). By changing the CV, SV, or R values in the MicrosoftExcel
reference formula you can experiment with various what-if scenarios that will
change the CT value. Try it.
R= $1.35 Excel Formula
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula, =(E35-
E36*(E35))*(E37). By changing the RP, PD, or R% values in the Microsoft Excel
reference formula, you can experiment with various what-if scenarios that will
change the R total. Try it.
Use the marked cells below to fill in the appropriate numbers for the variables (CV, SV, and R) to check your answer for the
credit total.
2. Ziam has written a popular song titled Going There, which has been recorded by a well-known performer. He recently
received a royalty check for $7,000. If Ziam gets a 0.5 share of the royalties and the credit value is $3.50, what was the
credit total that his song earned? Write out the problem in the form of an equation and solve it.
(Use the equation below and show your work in this cell to solve for the credit total.)
Manual Equation: R = (CT)(SV)(CV)
$7,000 = (CT)(0.5)($3.50)
$7,000 = $1.75(CT)
$7,000/$1.75 = (CT)
4,000 = CT
Case 5-2 Template
INSTRUCTIONS: Read the case in the textbook. As a team, answer the questions in this spreadsheet, then save and submit
the assignment as one Miscrosoft Excel attachment. Also, submit a 1-paragraph Microsoft Word document explaining any
issues or successes you had in answering these questions.
Refer to and use the following abbreviations for the problems below:
R = Royalty Payment
CT = Artist Credit Total
SV = Share Value
CV = Credit Value
RP = Retail Price
PD= Packaging Deduction
R%=Royalty Percentage of Suggested Retail Price minus packaging
1. Ziam wants to know how much his royalty will be for a song he has written. How will it be calculated? Write the steps or
the formulas that will be used to calculate his royalty payment.
(Write the answer in this cell.)
Step 1: total number of credits = (use weight X licensee weight X time-of-day weight X follow-the-dollar weight X general
licensing allocation) + radio feature premium
Step 2: royalty payment = artist credit total X share value X credit value
Use the marked cells below to fill in the appropriate numbers for the variables (CT, SV, CV) to check your answer for the
royalty payment.
4. Ziam is considering an offer to perform his own songs on a CD to be titled Waiting There. In the past, he has written but
not performed his music. If Ziams royalty is 0.12 of the suggested retail price of $15.00, but 0.25 of the retail price is
deducted for packaging before Ziams royalty is calculated, how much will he receive for sale of the CD? Write your answer
in the form of an equation and solve it.
Use the equation below and show your work in this cell to solve for the royalty payment.
Manual Equation: R = (RP- PD*RP)*(R%)
R = ($15 - 0.25($15))(0.12)
R = ($15 - $3.75)(0.12)
R = $11.25(0.12)
R = $1.35
Use the marked cells below to fill in the appropriate numbers for the variables (CT, SV, CV) to check your answer for the
royalty payment.
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula,
=E24*E25*E26. By changing the CT, SV, or CV values in the Microsoft Excel
reference formula, you can experiment with various what-if scenarios that will
change the R total. Try it.
3. Ziam quickly published another song, Take Me There, that is played even more often than Going There. If his first
song earns 4,000 credits and his second song earns 6,000 credits, what will the royalty payment be from the two songs if the
credit value remains at $3.50?
(Use the equation below and show your work in this cell to solve for the royalty payment.)
Manual Equation: R = (CT)(SV)(CV)
R = $17,500
R = 10,000(0.5)($3.50)
R = (4,000 + 6,000 credits)(0.5 share)($3.50 per credit)
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula,
=E15/(E13*E14). By changing the CV, SV, or R values in the MicrosoftExcel
reference formula you can experiment with various what-if scenarios that will
change the CT value. Try it.
Use the cursor to highlight the yellow cell and look at the area above the column
headings to see the background formula. You should see the formula, =(E35-
E36*(E35))*(E37). By changing the RP, PD, or R% values in the Microsoft Excel
reference formula, you can experiment with various what-if scenarios that will
change the R total. Try it.
PS= 70,000
AD= 58,000
TC= 30,000
ISP= 18,000
TOT= 176,000
PS % of total 39.77%
AD % of total 32.95%
TC % of total 17.05%
ISP % of total 10.23%
(Show your work in this cell to solve for the percentage of the total that each of the four customer groups represent.)
Total = 70,000 + 58,000 + 30,000 + 18,000 = 176,000
PS: 70,000/176,000 = 39.77%
AD: 58,000/ 176,000 = 32.95%
TC: 30,000/176,000 = 17.05%
ISP: 18,000/176,000 = 10.23%
2. Minhs data shows that on average only 4.6% of customers were purchasing complementary services available within Media
Systems. By using his companys services, Minh was projecting that these percentages would triple across all user groups within 1
year. a) How many customers would that equate to in total for each group? b) What would be the difference compared to current
levels?
Variables Used
Excel Formulas
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a
MicrosoftExcelreference formula is you can change any of the non-total variables
and the Total and Percentage answers will change; thus, allowing many what-if
scenarios. Try it.
Now use the cells below to fill in the appropriate numbers for the variables (PS, AD, TC, ISP) to check your answers.
1. What percentage of the total does each of the four customer groups represent? Round to the nearest hundredth of a percent.
Case 6-2 Template
INSTRUCTIONS: Read the case in the textbook. As a team, answer the questions in this spreadsheet, then save and submit the
assignment as one Microsoft Excel attachment. Also, submit a 1-paragraph Microsoft Word document explaining any issues or
successes you had in answering these questions.
Refer to and use the following abbreviations for the problems below:
PS = Public Subscribers
AD = Advertisers
TC = Telephone Customers
ISP = Internet Customers
TOT = Total Customers
PS= 70,000
AD= 58,000
TC= 30,000
ISP= 18,000
Current
Purchasing %
4.60%
Projected
multiple
factor
3.00
% Difference 9.20%
Part A Part B
PS= $9,660.00 $6,440.00
AD= $8,004.00 $5,336.00
TC= $4,140.00 $2,760.00
ISP= $2,484.00 $1,656.00
Use the cells below to fill in the appropriate numbers for the variables (PS, AD, TC, ISP, current purchasing %, projected multiple factor,
and % difference) to check your answers.
Variables Used
Excel Formulas
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a MicrosoftExcel
reference formula is you can change any of the variables and the cells with formulas
will change; thus, allowing many what-if scenarios. Try it.
3. Customer complaint data showed that within the last year, complaints by category were as follows: publication subscribers, 1,174;
advertisers, 423; telephone service customers, 4,411; and ISP customers 823. a) What percentage of customers (round to two
decimal places)complained within the last year in each category? b) If the CRM software were able to reduce complaints by 50%
each year over the next 2 years, how many complaints would there be by category at the end of that time period? And c) What
would the number of complaints at the end of 2 years represent on a percentage basis?
(Show your work in this cell to solve for the total number of customers in each group and the difference compared to current levels.)
0.046(3) = 0.138 or 13.8%, a difference of 9.2%
70,000(0.138) = 9,660 total; 70,000(0.092) = 6,440 increase
58,000(0.138) = 8,004 total; 58,000(0.092) = 5,336 increase
30,000(0.138) = 4,140 total; 30,000(0.092) = 2,760 increase
18,000(0.138) = 2,484 total; 18,000(0.092) = 1,656 increase
Complaints Customers
PS= 1,174 70,000
AD= 423 58,000
TC= 4,411 30,000
ISP= 823 18,000
TOT= 6,831 176,000
Complaint
reduction
Factor
50%
Part A Part B Part C
PS= 1.68% $293.50 0.42%
AD= 0.73% $105.75 0.18%
TC= 14.70% $1,102.75 3.68%
ISP= 4.57% $205.75 1.14%
Use the cells below to fill in the appropriate numbers for the variables to check your answers.
Excel Formulas
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a MicrosoftExcel
reference formula is you can change any of the variables and the cells with formulas
will change; thus, allowing many what-if scenarios. Try it.
Variables Used
(Use this cell to answer parts a, b, and c. Be sure to show your work.)
Part A
1,174/70,000 = 1.68%
423/58,000 = 0.73%
4,411/30,000 = 14.70%
823/18,000 = 4.57%
Part B
1,174(0.5)(0.5) = 293.5
423(0.5)(0.5) = 105.75
4,411(0.5)(0.5) = 1,102.75
823(0.5)(0.5) = 205.75
Part C
293.5/70,000 = 0.42%
105.75/58,000 = 0.18%
1,102.75/30,000 = 3.68%
205.75/18,000 = 1.14%
(Show your work in this cell to solve for the percentage of the total that each of the four customer groups represent.)
Total = 70,000 + 58,000 + 30,000 + 18,000 = 176,000
PS: 70,000/176,000 = 39.77%
AD: 58,000/ 176,000 = 32.95%
TC: 30,000/176,000 = 17.05%
ISP: 18,000/176,000 = 10.23%
2. Minhs data shows that on average only 4.6% of customers were purchasing complementary services available within Media
Systems. By using his companys services, Minh was projecting that these percentages would triple across all user groups within 1
year. a) How many customers would that equate to in total for each group? b) What would be the difference compared to current
levels?
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a
MicrosoftExcelreference formula is you can change any of the non-total variables
and the Total and Percentage answers will change; thus, allowing many what-if
scenarios. Try it.
Now use the cells below to fill in the appropriate numbers for the variables (PS, AD, TC, ISP) to check your answers.
1. What percentage of the total does each of the four customer groups represent? Round to the nearest hundredth of a percent.
Case 6-2 Template
INSTRUCTIONS: Read the case in the textbook. As a team, answer the questions in this spreadsheet, then save and submit the
assignment as one Microsoft Excel attachment. Also, submit a 1-paragraph Microsoft Word document explaining any issues or
successes you had in answering these questions.
Refer to and use the following abbreviations for the problems below:
PS = Public Subscribers
AD = Advertisers
TC = Telephone Customers
ISP = Internet Customers
TOT = Total Customers
Use the cells below to fill in the appropriate numbers for the variables (PS, AD, TC, ISP, current purchasing %, projected multiple factor,
and % difference) to check your answers.
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a MicrosoftExcel
reference formula is you can change any of the variables and the cells with formulas
will change; thus, allowing many what-if scenarios. Try it.
3. Customer complaint data showed that within the last year, complaints by category were as follows: publication subscribers, 1,174;
advertisers, 423; telephone service customers, 4,411; and ISP customers 823. a) What percentage of customers (round to two
decimal places)complained within the last year in each category? b) If the CRM software were able to reduce complaints by 50%
each year over the next 2 years, how many complaints would there be by category at the end of that time period? And c) What
would the number of complaints at the end of 2 years represent on a percentage basis?
(Show your work in this cell to solve for the total number of customers in each group and the difference compared to current levels.)
0.046(3) = 0.138 or 13.8%, a difference of 9.2%
70,000(0.138) = 9,660 total; 70,000(0.092) = 6,440 increase
58,000(0.138) = 8,004 total; 58,000(0.092) = 5,336 increase
30,000(0.138) = 4,140 total; 30,000(0.092) = 2,760 increase
18,000(0.138) = 2,484 total; 18,000(0.092) = 1,656 increase
Use the cells below to fill in the appropriate numbers for the variables to check your answers.
Use the cursor to highlight the yellow cells and look at the area above the column
headings to see the background formulas. What is great about a MicrosoftExcel
reference formula is you can change any of the variables and the cells with formulas
will change; thus, allowing many what-if scenarios. Try it.
(Use this cell to answer parts a, b, and c. Be sure to show your work.)
Part A
1,174/70,000 = 1.68%
423/58,000 = 0.73%
4,411/30,000 = 14.70%
823/18,000 = 4.57%
Part B
1,174(0.5)(0.5) = 293.5
423(0.5)(0.5) = 105.75
4,411(0.5)(0.5) = 1,102.75
823(0.5)(0.5) = 205.75
Part C
293.5/70,000 = 0.42%
105.75/58,000 = 0.18%
1,102.75/30,000 = 3.68%
205.75/18,000 = 1.14%

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