Customer Case Study

BRIDGEi2i helps major confectionary manufacturer with their strategy development process by
identifying key growth markets, GTM trends and strategic priorities of large customers

Business Challenge
The Client is a major manufacturer of novelty confectionary. They wanted an accurate assessment of their market
opportunity which will serve as a foundation for the penetration strategy development process. The market
assessment study provided the client an accurate assessment of market size and helped identify possible disruptive
trends which they should leverage.

BRIDGEi2i Solution
Analysis of market trends, major customers strategy and competitive landscape to provide a 360 degree view of the
market size, disruptive trends, customer needs and competitor strategy. The analysis also involved identification of
best practices around brand positioning which can by leveraged by the Client. The process involved following steps:
Market Sizing
Develop market taxonomy
Understand the trend in selling price by product segment and its
impact on market size
Identify growth segments
Size target market

Marketing & Positioning Analysis

Identify primary sales channels by product segments
Understand the shifts in routes to market e.g. increasing penetration
of e-commerce and social media
Identify leverage-able best practices around brand positioning

Key Customer Profile

Identify customers growth segments and cash flow generators

Understand customers positioning strategy and business needs

Identify what and how to sell to the customer

Business Impact
The Market Assessment and Insights that helped the Client develop a defensible and number driven Market
Penetration Strategy

About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.
For more details contact us: enquiries@bridgei2i.com
BRIDGEi2i Analytics Solutions

Information

Insight

Impact