Académique Documents
Professionnel Documents
Culture Documents
On
“Distribution channel of Soft-drink
Industry”
(COKE)
SUBMITTED BY
Ashish Rahate
INDEX
1
1. OBJECTIVE
2. LIMITATIONS
3. RESEARCH METHODOLOGY
4. DATA ANALYSIS
5. CONCLUSION
6. LEARNING
7. REFERRENCES
CURRENT STATUS:
India is one of the top five markets in turn of growth of soft drink
market.
2
The per capita consumption of soft drinks in the country is estimated to
be around 6 bottles per annum in the year 2003.
PARAMETER OF STUDY:
Distribution Channel
SIGNIFICANCE OF STUDY:
To study distribution strategy adopted by COKE to get success,
COKE is the very popular product ,to know that how they bring product up to
the consumer,
OBJECTIVE:
3
To understand the distribution channels of Soft drink Company
in Nagpur .
LIMITATIONS:
The study is limited to Nagpur.
Limited sample size and random sampling having a drawback of
results.
The entire customer will not giving good response
DISTRIBUTION CHANNEL:
4
Distribution (or place) is one of the four elements of
marketing mix. An organization or set of organizations (go-betweens)
involved in the process of making a product or service available for use or
consumption by a consumer or business user.
Nagpur
Hingna Dealer
Manufacture
r
Ambica Sales
Sub- dealer
6-Ten,Dharampeeth
etc
Retailer
5
RESEARCH METHODOGY:
OBJECTIVE:
To understand the distribution channels of COKE in Nagpur
a. To study the availability of Soft-drink in the market,
b. To study the customer preferences for Soft-drink,
c. To analysis the place important for the distribution channels for the
Company,
6
Data :
About Product:
Brand - COCA COLA
Product - COCA COLA
Product category - Carbonate soft drink
MRP - Rs. 20 /-, 600 ml
Selling pricing - Rs. 18.75 /-
Manufacturing units - Saoner (MH)
Head quarter - New York
Head office in India - New Delhi
7
They increase (double) the number of vehicles in summer season. Each
distributor covers specific area.
• Distributor has to deposit Rs.220 per caret. Every caret has 24 bottles.
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RETAILER:
1) 6-Ten (Dharampeeth, Hill top)
2) Lucky Emporium (Dharampeeth)
3) Prabhat Restrorant (Dhrampeeth)
4) Mahesh Foods (Dharampeeth)
5) etc.
TRANSPORTATION:
Own transportation facilities
MARGIN OF RETAILER:
Marginal Retailer is that bottle of 200ml - 10%
600ml - 6.25%
2 liter - 8.5%
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DATA ANALYSIS:
Other
9%
Pepsi
Pepsi Coca-cola
Coca-cola 50% Other
41%
People preferred to the Pepsi ,according to our survey 50% people like Pepsi,
41% Coca-cola, 9% Other.
It means Pepsi have more market share.
10
• Do you get coke, when you want it?
Availability
No
10%
Yes
No
Yes
90%
As per our survey 90% People get coke, when they want, It means the
distribution of the coke is very good.
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• Why is coke liked?
Why coke ?
90
80
Persentage
70
60
50
Series1
40
30
20
10
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r
Ta
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re
dr
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Pl
th
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Ti
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O
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From the above graph we can conclude that maximum people drink
coke due to its taste, pleasure & when they feel very hot.
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CONCLUSION:
COKE FULLY concentrating on the distribution channel, they
are providing less money to the distributors and retailers, they are doing
more work in less expense
LEARNING:
By the help of project, we came to know about the channel
of coke . How the retailers of COKE get product and complication
of channel.
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